Category Archives: Website Writing

Stop Brandjacking: Help with Online Brand and Identity Management

Part of protecting your brand, your business, and even your personal online reputation is making sure that others don’t claim your name or try to impersonate you.  So here’s a hint:  sign up your name, brand, and business on every social media site – even if you don’t use it,...
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How to Write Web Copy that Sells Stuff and Engages People #4: 5 Copywriting Rules that Haven’t Changed

It’s our last installment of our blog series on web writing, and we’re ending it by revisiting classic copywriting rules that still apply to creating great online content. 1. Be concise. Snip unnecessary items. To quote the infamous Strunk and White: ”A sentence should contain no unnecessary words, a paragraph...
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How to Write Web Copy that Sells Stuff and Engages People #3: 5 Web Writing Mistakes that Can Kill Your Conversion Rates

In this third installment on writing web copy, we’re touching on some of the most important topics:  the most common mistakes we see (often) that kill websites.  Here’s what to look for (and what to avoid) to boost conversion rates and inspire readers to act. Let’s get started. 1.  Not...
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How to Write Web Copy that Sells Stuff and Engages People #2: 5 Online Personalities You Have to Accommodate in Web Writing

Good copywriters know that there are lots of different online visitors, each with unique reading and learning styles.  In order to connect with the greatest number of visitors, your website should give your readers the information they need in the way they want it. Below is a brief profile of...
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