The Power of Positivity in Our Writing

We’ve all likely heard the saying, “positivity breeds positivity.” And many of us have probably witnessed evidence of its truth in our own lives.  

But positivity does much more than just spreading positive thoughts. In fact, a study done by Harvard Business Review found that people with positive outlooks are overall more successful (and happy) than their pessimistic counterparts.

But what does it mean to be positive? Is it all about having a good attitude and seeing the bright side of every situation?

According to the Harvard Business Review, being optimistic is not about wearing rose-colored glasses and ignoring reality when it’s not all sunshine and rainbows. On the contrary, they define optimism as “the expectation of good things to happen, and the belief that behavior matters, especially in the face of challenges.”

In short, they believe that optimism is a combination of being a realist and seeing things for what they are, but maintaining the belief that things can always get better.

They also believe that optimism can be achieved through practicing gratitude, seeking progress (not perfection), and making the effort to connect with others on a deep and meaningful level.

So, how can we, as writers, practice more positivity in our daily lives?

In this great article from Boom Positive, they explain that one of the most powerful ways we can demonstrate positivity and optimism is through our language, both written and spoken. According to the author, “It is essential to learn how to replace negative statements and expressions with more positive ones and see how you will change your own worldview.”

This doesn’t mean that everything we write has to be filled with happy words like “laughter,” “joy,” or “love.” It just means that we should make a conscientious effort to choose words that have positive characteristics or portray positive emotions, such as happiness, dedication, motivation, and inspiration.

It also means we should replace negative words and phrases like “I can’t” with more positive things like “I won’t,” or “I have to” with “I want to.”

By making small changes in the way we write and speak, we can before more efficient and positive communicators. In addition, as Boom Positive explains, “Positive words will shape your mind, alleviate stress and improve your general well-being.”

Style Guide 101: How Creating a Solid Style Guide Can Highlight Your Brand

“Your brand is what other people say about you when you’re not in the room.” — Jeff Bezos

Building a successful company requires getting a number of things right. Delivering a quality product, maintaining consistent value, and providing outstanding service are pivotal in creating a great business.

However, highlighting a company’s brand can take any business to the next level singlehandedly.

The very best brands endure the test of time because they use logos, fonts, colors, and visual elements consistently. This consistency helps customers associate the brand’s value proposition with the imagery that it represents. Thus, developing language that communicates the brand’s essence and its unique value proposition is crucial in building a successful business.

The question is, how can brands develop the proper language needed to communicate with customers effectively?

Defining a Style Guide

Style guides are unique to each brand. Attempting to implement a cookie-cutter style guide is a fruitless endeavor.

After all, every brand is different and must, therefore, articulate its particular language to communicate with its unique clientele.

In this regard, a style guide is a set of rules that determine how companies and marketers present their brands.

In short, a style guide is a collection of guidelines that determines the look and spirit of a brand.

These guidelines encompass everything from linguistic to graphic elements. Thus, wording, color schemes, images, and logos must adhere to the prescribed guidelines.

It is worth noting that everything “official” from the brand must use the brand’s singular language to communicate with its customers.

Why Businesses Need a Style Guide

A style guide is a valuable document that marketers, brand managers, and business executives can use when communicating with their customers. In particular, a style guide is crucial when conducting multi-channel communication.

How so?

A style guide ensures consistency throughout a brand’s presence across print and social media, television, and radio. Additionally, a brand’s visual representation requires careful attention to detail to ensure a unique branding experience.

In short, a great band experience allows customers to “feel” a brand the same way regardless of the medium where they see it.

Overall, a brand should strive to elicit specific emotions from its customers. Therefore, maintaining consistency throughout its presentation is pivotal in ensuring customers react the same way each time they encounter the brand.

Creating a Style Guide

Crafting a style guide requires a combination of elements that accurately depict a brand’s spirit.

Moreover, a style guide should encapsulate the emotional response the brand wishes to cause in its customers.

Here is a closer look at the various elements that must comprise a style guide, regardless of a brand’s specific style or target audience.

Who creates a style guide?

Generally speaking, graphic designers, marketing experts, and copywriters create style guides.

As such, it is naïve to believe that a single person can create a comprehensive style guide.

While an individual can certainly produce a solid style guide, an in-depth style guide requires a multi-disciplinary team effort.

Specifically, style guide creators must have branding experience that enables them to capture a brand’s true essence.

What elements comprise a style guide?

A style guide can be as simple or comprehensive as needed. In general, a style guide is a living document. As a result, it evolves as the brand does. A simple style guide could be a mere checklist of the essential items to include in day-to-day communication, such as logos, fonts, and color schemes. The most comprehensive style guides may become detailed documents that include a wide array of elements such as:

  • Mission statement
  • Vision statement
  • Brand strategy description
  • Tone of voice
  • Editorial tips
  • Grammatical and linguistic guidelines
  • Logos
  • Typography
  • Image requirements
  • Color schemes
  • Signatures
  • Letterheads
  • Slogans
  • Paper sizes
  • Margins
  • Layouts
  • Illustrations
  • Icons
  • Animations
  • User interface elements
  • User experience recommendations

As you can see, the list of elements can be quite extensive. Nevertheless, styles guides can be largely simplistic. It all depends on the brand’s specific needs. A good rule of thumb is to strive for as much depth as possible.

Why?

Developing a guide as comprehensively as possible ensures that no aspects go unnoticed. This approach is highly important, especially as the brand gains a stronger foothold in its market. Lastly, it is crucial to provide clear examples throughout the style guide. In doing so, anyone referencing the style guide can get a clear picture of how they must represent the brand’s image and voice across all channels.

How to Create a Style Guide

The creative process behind a style guide largely depends on a brand’s specific identity, needs, and target audience. Nevertheless, it is a good rule of thumb to be as detailed as possible.

Producing a detailed style guide essentially means that it should be quite comprehensive. While that may represent a significant upfront endeavor, it will pay off in the long run.

How so?

Initially, producing a basic style guide will most likely mean updating and expanding it as the brand’s identity develops.

Hence, the creative process must first contemplate the brand’s mission and vision statements along with its overall brand strategy.

Having a clear picture of where the brand is going greatly facilitates developing a coherent style guide that addresses all areas.

Here are five essential steps to consider when developing a basic style guide.

1. Logo Guidelines.

All great brands have unique logos that easily connect with their customers. Thus, an effective style guide must begin by clearly defining its logo, including size, dimensions, color scheme, and graphic elements.

Producing a logo requires the services of a talented graphic designer. The graphic designer, whether in-house or outsourced, must understand the brand’s identity.

2. Color Scheme

Having a clearly defined color scheme greatly enhances the brand’s image.

There is nothing worse than having inconsistent coloring and shading across multiple channels. Therefore, standardizing the brand’s color palette is an essential element of an effective style guide.

3. Typography

Typography applies to print and online materials. This element includes fonts, size, and layout.

All official communications must follow the same standards. This approach ensures that the public quickly recognizes when a document is authentic.

4. Tone of Voice

A brand’s tone of voice includes all linguistic elements it uses to communicate with customers. For instance, the style guide must establish the degree of formality used in spoken and written communication. Also, grammatical, spelling, and punctuation conventions must receive careful consideration.

An important recommendation in this regard is a list of writing do’s and don’ts. This list should include words and expressions to avoid while highlighting ones to use. For example, the style guide may explicitly request the use of inclusive language and gender-neutral pronouns.

The style guide must describe the brand’s tone of voice to be in line with the brand’s identity. In doing so, communication can resonate with the target audience. Failing to address the right tone of voice may cause communication to fall flat with the target audience. As a result, the brand’s image will suffer.

5. Clear Examples

Every element that goes into the style guide must have examples to reference. Abstract definitions may leave room for misinterpretation. Therefore, providing clear and detailed examples provides the depth needed to accurately represent the brand’s identity. An effective style guide should also incorporate examples of things to avoid. Providing examples of things to avoid helps focus the brand’s image.

Please bear in mind that there is no pre-set size for a style guide. It can go from a few pages to hundreds. Ultimately, a style guide’s size should accurately reflect the depth needed to represent the brand’s image and identity properly.

Examples of Great Style Guides

There are brands that have gotten it right. These brands understand their identity and their value proposition. As a result, their style guides reflect this understanding. Here are five great style guides that serve as a reference point for anyone looking to build a style guide from scratch or update an existing one.

Apple

The Apple Identity Guidelines thoroughly describe what every Apple employee needs to know about representing the Apple brand. To put this concept into perspective, the document states the following:

The Apple identity is a seal of approval and a promise of excellence.

When you are authorized or certified in your business area of expertise, you also represent Apple.

By following these guidelines, you reap the benefits of the Apple identity and contribute to its strength.

Indeed, the Apple Identity Guidelines make a strong statement about how individuals represent the brand through their actions. As a result, the guidelines provide specific actions on the following:

  • Using Apple Channel Signatures
    • Signature color
    • Configuration
    • Clear space and minimum size
    • Typography
    • Signature mistakes
    • Stationery
    • Vehicles
    • Email signatures
  • How to Use Apple Assets in Branding
  • Reseller Store Identity
    • Store exterior
    • Store interior
    • Windows
  • Editorial Guidelines
    • Text
    • Product names
  • Trademarks

In total, the Apple Identity Guidelines consist of 64 pages. It is a thorough document that provides everything Apple employees need to know to represent the Apple brand accurately in daily activities.

Twitter

The Twitter Brand Guidelines are a great example of keeping a style guide short and sweet. Twitter has ensured that its brand guidelines keep branding elements concise. This approach ensures that employees have all the information they need without overloading them with information.

At 16 pages, the Twitter Brand Guidelines cover the following:

  • Use of logo
  • Spacing
  • Color
  • Social media icons
  • Use of hashtag and handle
  • Standards on the misuse of the Twitter logo
  • Treatments
  • Marks
  • Legal trademark guidelines

In particular, the Twitter Brand Guidelines offer this introduction:

We’ve created this guide to help you use some of our core brand elements – our logo, #hashtag, and the @reply, and Tweets. It shouldn’t take long to read (we kept it short). Definitely check it out before you get started.

The Twitter Brand Guidelines strive to keep things simple. Thus, it is a good example of how a comprehensive style guide can also be concise.

Dell Technologies

Dell Technologies’ Brand Identity presents its style guide uniquely. Specifically, these guidelines state: “We have a unified brand identity and language for Dell Technologies.” This document highlights an important issue: When companies have multiple business units, they must ensure that their brand identity remains consistent throughout each unit.

Dell has created a website where its brand identity guidelines are available. Here is a look at the areas these guidelines cover:

  • Logos
  • Colors
  • Typography
  • Brand FAQs
  • Third-party asset request
  • Voice
  • Lifestyle imagery
  • Journey

There are two things worth highlighting.

First, Dell’s voice aims to reflect its identity through language. The guidelines state the following: “Voice is how we say things and express our brand’s personality. It’s the style in which we connect with people – the words we choose, the rhythm, tone, and punctuation.” It is evident that Dell places a great value on the appropriate use of language to communicate with its customers.

Second, Dell’s style guide includes a brief overview of the brand’s journey.

Including this element can help users get a good sense of where the brand comes from and where it is headed. Thus, it is good to include a brief history to punctuate the elements contained within the style guide.

Yale University

Prestigious organizations such as Yale University go a long way toward cultivating a specific brand image.

Yale has created a short and precise brand guide that encapsulates its organizational brand philosophy. Its style guide begins by communicating its history, tradition, vision, and philosophy.

An interesting aspect of the Yale style guide is the recommended usage of school mottos.

When organizations have mottos, slogans, and catchphrases, they must ensure their proper use.

Therefore, including guidelines on how to use them accordingly avoids misuse or misrepresentation.

Walmart

Walmart’s Associate Brand Visual Identity is a collection of guidelines that establish how Walmart associates must communicate in accordance with Walmart’s brand identity. In particular, the style guide’s voice and tone section lead to establishing effective communication. It contains guidelines on:

  • Casing
  • Punctuation
  • Numbers
  • Dashes and hyphens
  • Media

It lists the following values to highlight its voice:

  • Human
  • Vibrant
  • Helpful
  • Inclusive

The guide also provides examples of do’s and don’ts:

  • Don’t: Yowza! Keep this up, and you’ll be CEO by the time we hit Q3!
  • Do: You’re on track to meet your Q3 goal.

This example highlights how overly friendly and insincere conversation negatively impacts Walmart’s intended brand image.

By being overly friendly, the true message of encouragement gets lost.

Please note that Walmart’s style guide is comprehensive though not overly extensive.

Thus, it is possible to communicate a substantial amount of information without overloading content.

A Final Reflection

Building an effective brand depends on maintaining consistency throughout communication with customers across all channels. Brands can rely on a style guide to maintain consistency while ensuring that all stakeholders sync their communication styles.

Indeed, producing an effective style guide can impact a brand’s overall appearance significantly. Therefore, investing in a solid style guide is one of a company’s best decisions. With the guidelines presented in this article, any brand can take the first step toward building an effective style guide to suit their voice, spirit, and image.

12 Steps to Company History Book Success

Your company has reached a major milestone, a new CEO is being appointed, or maybe a significant anniversary is coming up.

Press releases are fleeting, and your boss wants something more concrete, something to hand out to clients, stakeholders, investors, and employees.

The execs have landed on the idea of a company history book — one that can commemorate the company’s story and achievements for a lifetime.

Here’s the kicker: You’ve been tasked with writing, editing, and managing the book. It also needs to be polished and perfected as soon as possible, and although you get the appeal, you have absolutely no idea where to start.

Well, top up your coffee and take a breath, because you’ve landed on the right page. This article is a fool-proof, tried and tested survival guide to writing a company history book.

The professional ghostwriters and editors at The Writers For Hire have seen a ton of corporate businesses come through the door, and we’ve learned some crucial golden nuggets along the way.

This easy-to-follow guide will go over the content needed for your book, the form it should take, the people you need to interview, and, most important, how you can make your book stand out from the crowd and even generate high-ticket clients.

Why a Company History Book?

Let’s take a look at three core reasons why a company chooses to write a corporate history book, and the benefits it can bring to an establishment.

1.   Brand Storytelling

Writing in Forbes in January 2019, Celinne Da Costa declared brand storytelling “the future of marketing.” In this overly digitalized world, showing a company’s human side is crucial to its success and longevity. As Da Costa puts it, nowadays, “humanity is becoming the new premium.”

People are craving human connectivity now more than ever.

More than sales numbers, quarter milestones, and successful leaders, what really stands the test of time is a brand that connects itself to the age-old practice of storytelling.

A company history book is one of the best ways to incorporate your company’s human side.

It’s a way for a company to show its core values, its mission, and the humbling journey of founders with a big dream that then turned into a reality. These are the things that deserve to be recorded.

2.   A Growth Tool 

A company history book is an excellent way to generate leads, grow interest, and expand reach.

There are many different ways to incorporate your company history book into a lead generation system.

Setting up a landing page for your book where clients, investors, stakeholders, or prospective employees can see your professionally completed work not only sparks interest, but also accelerates the company’s professional presence.

When you build a product that highlights and declares the company’s expertise, you are in turn cementing the company and its story into a tangible and attractive form.

3.   The Ultimate Corporate Welcome

Picture this: A prospective employee walks into the office and is told to wait at reception. Maybe it’s one of those days when everyone is swamped and they are left waiting longer than you had anticipated.

They see your company history book, leaf through a mixture of some of the best company moments, and perhaps even match a friendly face in the pictures to the job interviewer with whom they were emailing.

Instantly, the company becomes more alive.

The same can be said for anyone who walks in the door.

Having a professionally produced representation of the company ensures that new clients, employees, or business investors understand what the company is about before they’ve even met the team.

Aside from this, a book is the perfect corporate gift for those momentous occasions.

Now that you understand some of the many reasons companies choose to record their story in a book, let’s focus on the how.

12 Steps to Company History Book Success

1. Set the intention of your book.

Dream big here. Don’t just limit the book to something that will make a great coffee table asset. (Although it does that, too!)

Make sure you’re clear on your company’s intention with the corporate history book. Is it to expand growth within the company? Is it to share the company’s morals and values with a wider audience? Is it to commemorate a change in management or procedure?

Whatever the intention, allow that to lead the book’s progression. Of course, you can have more than just one reason to write a company history book. But when the project feels too big to even start, it’s a good idea to remind yourself of the book’s intention, and why it’s important to get the book done as envisioned.

That brings us onto our second crucial point.

2. Consider hiring a ghostwriter.

In the same way that you hire vendors and outsource different content that isn’t available in-house, you, too, should consider hiring a professional ghostwriter to do the heavy lifting of this project.

Professional ghostwriters are experts at managing large manuscripts, writing impressive amounts of text under seemingly impossible deadlines, and organizing many of the different files, images, and information needed for your company history book.

You should consider hiring a ghostwriter to do the writing, interviewing, and managing of your book. Not only will they take the load off your hands, ghostwriters and editors will ensure that the product you’re handing over to the big boss is of the highest, professional quality.

Even if you’ve already started the project and have reached a standstill, ghostwriters are comfortable with joining projects at any given stage.

While corporate companies tend to produce technical in-house writing, business ghostwriters are wizards at transforming complex information into a relatable, compelling, and action-led story.

3. Establish project goals.

Before any writing gets done, you’ll want to ensure that you sit down with all of the project collaborators and shareholders and set out realistic and agreed project goals.

This sit-down needs to cover the following project aspects.

4. Define Your Target Audience

Your book is going to look different depending on your target audience. Is this an in-house book for employees only? Or do you intend to self-publish and reach a wider audience?

Narrow your target audience down and specify who the book’s target audience is. This will then drive the book’s writing style and content, as well as the most suitable format it should take.

5. Be Realistic About Your Book Completion Date

We generally recommend that clients allow for at least six months to a year for the book’s publication.

Ghostwriters are certainly known for reaching impressive deadlines but take it from us: A book is worth spending the time and effort.

The last thing you want is for the book not to turn out as planned because a deadline seemed more important than the book itself.

Here’s what Flori Meeks, one of our top corporate history book ghostwriters has to say about the length of time and what is needed from clients when working together:

“Project length depends on how frequently the client can meet with us, how long those meetings are, how many additions and revisions the client wants, how many people we are asked to interview in addition to the client, and how much research we need to do to complement the client’s interviews.

A project might take even more time if the company’s journey involves a lot of complex details. I worked with one client who told us about technological advances that impacted his company, a couple of company inventions, the purchase of other businesses in different industries, management and franchise challenges, and the day-to-day challenges of working with their children. Getting all of those details right–and making sure they’re understandable and interesting to readers–can add time to the writing process.”

If you do have a shorter deadline that can’t be moved, then choose to narrow down the parts of the company’s history you’re going to focus on. Short-form company histories are a thing, too. It all depends on what you need. When you find the right team to work with, they’ll make sure your vision comes to life.

6. Visualize the finished product.

Despite what you may have heard, there is no cookie-cutter approach that must be followed when writing a company history book. In fact, some of the most popular books out there have taken advantage of newer digitized formats.

Check out these 10 different book examples from The Writers For Hire, ranging from family-centered memoirs to self-help entrepreneurial reads that offer crucial advice for start-ups.

Maybe you’d prefer to have your company history laid out on your website. Or perhaps you’re a family business with a rich and century-long family tree that you’d love to investigate.

Consider exactly how your book needs to stand out and represent your company in the best way possible. And make sure to pinpoint some book examples that inspire you.

Allow yourself to get creative and excited about the finished product. High-vis photography from different generations, personal touches such as recipes from farm-run businesses, or invaluable advice from some of the top leaders in an industry are only some of the elements that take a company history book to the next level.

7. Agree to a review process.

With the book’s deadline in mind, agree on who exactly is going to be responsible for allocating feedback on the book’s progress, and how often this review process is going to occur.

Consider project goal posts, set clear and realistic deadlines as to when feedback needs to be received, and ensure that everyone who needs to see a draft has had a chance to review it before moving on to the next section.

8. Gather book materials.

If the book meeting goes according to plan, you’ll leave feeling fired up and ready to get cracking. Take advantage of this momentum! Start gathering all of the critical data that you need to include in your company history book.

Begin by tracking the many different ways your company has told its story in the past: Think of press releases, in-house newsletters, photographs, and recorded interviews. Speak to the old-timers that have been there since the beginning and figure out which department has access to archived and historical data.

Ask for help from the marketing team and track down those who remember the company’s journey in detail. Once you’ve mapped out how much content is available, as well as who can give you first-hand accounts of the company’s history, it’s time to start recording the information in the form of an interview.

9. Conduct interviews.

First-hand accounts are always a popular media form. The more personal you can make the company’s story, the better. But don’t just stop at the higher-up execs and leaders.

Think outside the box and locate employees who have been around for an extended period of time.

Have you had the same receptionist for the past 15 years? How about the maintenance guy who has fixed more photocopiers than he can count? What about the building manager who may have helped the offices move and who progressed as the company did?

Most corporate history books focus on upper management. But don’t overlook those who have been around just as long, but in smaller roles.

The insights and reflections from employees who have been dedicated to the company for years will make your book really stand out.

Create an online schedule that you can follow and, bit by bit, arrange to meet with the people you’ve agreed to interview. Have clear-cut questions prepared but be open to allowing the subject matter experts and other interviewees to lead, focusing on making the story as understandable and relatable as possible.

A business can often get indoctrinated into explaining aspects of the company that only insiders would be able to comprehend. There may be some tweaking done to the interviews when it comes to writing them down, or you may want to hand out some guidelines for the interviewees to consider before recording.

Here’s what corporate ghostwriter Flori Meeks has to say about what makes a really great interview: 

“One of the best ways a client can help us is to make themselves accessible for detailed conversations with us. We want to hear more than the “what” and “when” of their company history; we need the “how” and “why,” too.

We want to hear their stories, including their insights on missteps.

We need details that make the information they share valuable and fascinating for readers.

When clients make time for conversations, it also gives us a better feel for their voice and personality so we can do a better job capturing it in their book.”

Never conducted an interview before? Don’t let that put you off. You don’t need a Master’s in Journalism to figure it out. But there are some core skills that ghostwriters use to make an interview a successful one — the first time around. Check out these top tips.

1. Double check recording software.

Whether it’s a Zoom conversation or you’re using a voice recording software, double and triple check your technology before conducting the interview. This is an easy mistake that first-time interviewers can fall victim to.

Right after a meaty interview with a high-level executive, the last thing you want is to realize that the record button wasn’t switched on.

Especially when conducting interviews with employees whose time is more sensitive, it is worth spending 5 to 10 minutes before the interview starts making sure that everything is set up, that the audio on the device is being recorded, and that you’ve conducted a sound recording test.

2. Pre-send interview questions.

Over the years of conducting hundreds of interviews with all different types of businesses, we have found that pre-sending interview questions can help make the interviewee feel prepared and more engaged with what’s being asked.

Emphasize to your interviewees that the conversation is going to be transcribed in written form.

The writing process is going to be a lot easier if the interview is high-quality, with less jargon and filler, and with more crucial detail. Pre-sending interview questions can be a huge time-saver, and it can help calm the nerves of anyone who feels a little audio-shy at first.

3. Source relevant examples.

If you’re still not feeling confident about conducting interviews, take a look at some business leaders who you really admire, leaders that align with your own company’s field of work and morals.

Check out some of their top-rated interviews and see what sort of questions allow them to open up and express their company’s story.

The best way to get inspiration is to see how it has been done before. Here’s 100 must-see interviews with some of the world’s most famous entrepreneurs to get you on the right track.

10. Create a company history timeline.

Now that you’ve gathered as much data and interviews as possible, not forgetting online digging and internet deep dives, it’s time to get the story structured into a chronological order.

Barbara Adams, another one of the top corporate ghostwriters at The Writers For Hire, gave us some great insight into what this process looks like:

“Let’s face it, when it comes to reading a corporate history, no one wants to feel like they’re doing an archaeological dig. An introduction followed by a decade-by-decade exploration is probably most effective. I like what I call a “modular” approach – the history in narrative form with sidebars about the company’s key (or most colorful) personalities, products, [and] achievements.

 Any way you can break up the content into snackable pieces is helpful to the reader, as is including lots of large photos. It’s also very effective to put a timeline in each chapter. That way, you can incorporate all the key activities of a year or a decade without making the reader search through the narrative for the information. I don’t mean to suggest it’s an either-or; you can use the timeline to get important dates and initiatives in front of the reader, then expand in the narrative about what happened or why it was important.”

11. Write a sample chapter.

Once you’ve gathered a ton of material and you’ve conducted key interviews, it’s time to get started on the writing process.

You don’t have to do this in chronological order of the company’s history. Start off on the section that you feel the most confident writing about.

Don’t get ahead of yourself and write 15-20 pages before anyone has had a chance to review what you’ve done.

It’s crucial that the reviewers and editors are all on the same page with how the book should be written, as well as what format and style the book is going to take.

Another important aspect of the writing phase is how to incorporate edits and revisions.

Set up a clear review process. Are you going to use Track Changes and encourage the reviewers to do the same? Or will this be an in-person review where the edit team gets together and breaks up the review into sections?

Knowing how to integrate edits and feedback is a skill in itself. If this aspect of the project seems daunting to you, consider going to a team of professionals who can take over the writing, editing, and final review process of the project.

The writing schedule should move at a pace of about one chapter a week, with the review process continuing as you originally decided. Again, if the pre-planning of this project has been executed properly, the writing process will have been scheduled according to what’s realistic, along with usual work responsibilities.

12. Don’t let your book be forgotten.

Writing a corporate history book is not for the faint-hearted. Collecting a large amount of data, as well as finding the time to write down all of the information you have required, is a big feat. Know when to reach out for professional help and choose a team of trusted ghostwriters and editors with a proven track record.

Investing in your corporate history book is something that can lead to invaluable rewards. You want to have a book that best reflects the endurance, strength, and intellectual knowledge of your company.

As Barbara Adams explained, writing a company history book should be an exciting and rewarding process:

“I’m a long-time information junkie, so any project that requires research is fascinating to me. I enjoy digging into the corporate “time capsule” — the archive of old photos, newsletters, annual reports, newspaper clippings, and so on — to understand how the company grew and changed over the decades, especially against the backdrop of what was happening in the community and the world month-to-month and year-to-year.

It’s also exciting to find out what the founders had in mind when they started the company and to see how those goals were met or exceeded. For example, when I wrote about a century-old business recently, it was interesting to see how the company’s current community relations and sustainability policies can be traced directly back to the interests of the founder. In that way, writing the history wasn’t just about delving into the past; it was also about learning how the past created the present (and the future).

Of course, the best part is putting everything into words – bringing the company to life for readers so they see what sets it apart, where its value is, why it’s a great place to work, why customers embrace it, and so on.”

Remember to keep your book’s intention in mind and consider the finished product as your main motivator. A corporate history book lasts a lifetime and is the best way to record a company’s expertise, cementing its story and legacy forever.

5 Effective Tips for Self-Editing a Family History Book

“The secret to editing your work is simple: you need to become its reader instead of its writer.” — Zadie Smith

Editing is a critical component of the writing process. After all, a well-written document needs polishing to ensure high quality. A common misconception is that editing involves “correcting” mistakes.

While proofreading takes care of typos and linguistic issues, editing is not about “correcting” issues. Editing involves fine-tuning texts to ensure they clearly communicate their intended message.

Editing, therefore, must become another tool that allows writers to get their message out there exactly as they intend.

When it comes to family history books, self-editing is a crucial first step in ensuring the best possible manuscript. Self-editing allows writers to see areas for improvement and refinement.

But how does one go about self-editing their own family history book?

Read on, as we discuss the essential elements to the editing process, as well as five effective tips for self-editing a family history book.

What is the editing process?

Writers consistently edit their writing. There is an ongoing process of modifying words, sentences, and paragraphs throughout the text. This editing process may cause writers to get stuck while attempting to phrase their ideas appropriately.

Generally speaking, most people believe that editing pertains to correcting grammatical and style mistakes.

While editing certainly involves these tasks, reviewing linguistic elements is just one of the steps in the overall editing process.

The overall editing process involves four main areas:

  1. Content and Developmental Editing. Content editing can happen at any time during the writing process. This part of the process involves reviewing the flow, organization, tone, and pacing of the material. This edit is crucial for family history books as it ensures the book includes the information needed to represent the family’s true identity accurately. Thus, content editing may involve verifying the accuracy of the information and sources to avoid factual errors.
  2. Line Editing. Line editing is highly useful to ensure the smooth flow of the narrative. Mainly, this edit seeks to eliminate repetitious phrases and run-on sentences, clarify meaning, and spruce up boring passages. Line editing reviews paragraph structure so that the entire text matches its intended tone.
  3. Copy Editing. In this edit, a review of linguistic conventions is key. A good way to ensure consistency throughout the text is to follow the rules contained in a style manual such as the Chicago Manual of Style or the Associated Press Style Guide. Also, this review must ensure the text follows American or British English conventions to avoid mismatching them.
  4. Proofreading. Proofreading is generally the last step of the process. This edit focuses on spelling, punctuation, prepositions, extra spaces, and synonyms.

Please bear in mind that content and line editing do not aim to highlight grammatical and styling mistakes. While the content and line editing may signal issues, copy editing and proofreading must weed out these issues to ensure high quality text.

Why Editing is a MUST

The editing process is paramount to any successful family history book. It allows the writer’s message to surface throughout the text. Moreover, readers will get the most out of the information contained in the text.

In contrast, a lack of editing may cause a family history book to fail its purpose.

Furthermore, the people depicted in the narrative may become misrepresented due to a lack of adequate language use. Therefore, the editing process must become a crucial element of all family history book projects.

5 Effective Tips for Self-Editing a Family History Book

Family history book writers must ensure a high quality product. Thus, editing their manuscripts is an essential part of the entire process. While self-editing may sound a bit daunting, there are five things family history book writers can implement to ensure a top-notch editing process.

1. Automate proofreading.

The proofreading process can be painstaking and time-consuming.

In particular, proofreading long manuscripts may consume a significant chunk of time. In some instances, proofreading might even lead to significant delays in a family history book’s completion.

Fortunately, technology has facilitated proofreading through the use of automated tools. Automated proofreading tools such as Grammarly or Hemingway can greatly reduce the time needed to review grammar, spelling, punctuation, and major style issues.

While by no means perfect, these tools allow writers and editors to spot superficial issues, thereby freeing up time for more in-depth analysis and review.

Please remember that automated tools use artificial intelligence to review texts.

Therefore, one cannot expect these tools to replace the human eye.

Nevertheless, automated tools help save brainpower for line and content editing tasks.

2. Become the reader.

One of the biggest mistakes that writers make is to edit texts using a writer’s mindset. This writer’s mindset entails thinking about a text from the writer’s perspective as opposed to the reader’s perspective.

Indeed, the reader’s perspective is much different as the reader does not usually think about intent. The reader sees words in black and white. If the words do not convey their meaning adequately, the message will not get through to the reader.

Thinking like a reader also involves understanding the target audience. This understanding leads to using language, tone, and style that reflect the target audience’s thoughts and perceptions.

For example, a family history book intended for children and teenagers needs a more appropriate tone for a younger audience. In contrast, a scholars-oriented family history book would require a formal academic tone.

3. Think objectively.

Undoubtedly, a family history book project involves one’s emotions. These emotions are the “secret ingredient” that gives the family history book a unique flavor. However, writers must cast their feelings aside during the editing process.

How so?

When writers become too attached to their prose, it can be hard to rewrite some parts, move others, or eliminate sections.

Becoming overly attached to one’s writing can cloud judgment. Therefore, it is crucial to keep a level head.

Keeping a level head requires thinking objectively. Objective thoughts lead to a pragmatic editing process. Consider this common situation:

Family history books are laden with anecdotes. Nevertheless, anecdotes must contribute to the book’s overall narrative.

If an anecdote does not contribute to this narrative, it must go.

Making these decisions can be difficult, heartbreaking even.

The emotional attachment that comes with sharing a family’s most beloved stories may cause writers to face a dilemma. On the one hand, they are eager to include the most interesting stories in their family history book. On the other, it can be extremely hard to let go of stories that do not fit the book’s overarching theme.

Ultimately, maintaining an objective mindset can help determine what goes into the book and what does not. In the end, the material that does not make the cut can always become part of future projects.

4. Listen to others.

Self-editing often involves other people’s opinions. These opinions typically come from friends, family, co-workers, or colleagues.

Authors enlist third-party opinions in something akin to a beta reading project, where a group of people read the author’s manuscript and provide constructive feedback.

While this approach can yield some very good insights, it needs to follow a structured format. Otherwise, feedback may come haphazardly, essentially defeating the task’s purpose.

When enlisting third-party opinions from friends and family members, it is helpful to furnish them with a checklist they can use to provide structured feedback. This checklist can be as simple or as extensive as the author needs it to be.

The aim is to give the reader a framework they can use to hone their observations. Otherwise, broad statements and subjective valuations may overshadow the exercise’s purpose.

Consider this sample.

A family history book author used a Likert scale to gauge readers’ perception of specific elements. Here are the valuations:

  • 1 = totally agree
  • 2 = disagree
  • 3 = neutral
  • 4 = agree
  • 5 = totally agree

The questions on the checklist looked something like this:

  • Do you feel the book’s pace is appropriate?
  • Do you feel the book provides enough information about the characters?
  • Do you feel the book provides enough information about its historical context?
  • Do you feel the book’s tone is appropriate given the topic and context?
  • Do you feel the book is easy to read?
  • Do you feel the book describes situations clearly?

Lastly, the checklist provides space for readers to fill in comments and observations. This space allows folks to shed more light on what they feel requires improvement, revision, or inclusion.

This exercise enables writers to harness feedback and tweak the narrative to accurately reflect third-party readers’ impressions. In lieu of a professional editor, getting real-life feedback from real people can prove to be a valuable source of feedback.

5. Follow a style guide.

Following a style guide is crucial throughout the editing process.

While the writing process may involve a free flow of ideas, the editing process must have as much structure as possible.

Therefore, implementing a style guide can help focus the editing process, thus maintaining consistency throughout the text.

Here are the three most common style guides in use today:

  1. Associated Press Style Guide
  2. Chicago Manual of Style
  3. APA Style Manual

These style guides are the most common since they have stood the test of time. All three guides are highly useful in helping editors revise texts to meet the required criteria for publishing.

Please bear in mind that there is one monumental reason why self-editors must swear by a style guide: Using a style guide provides objective criteria.

Writers can take these objective criteria to mold linguistic and style elements. In short, using a style guide removes the guesswork from the editing process. It eliminates ambiguities and allows writers to structure prose carefully to match the tone and target audience.

When to Hire a Professional Editor

Writing a family history book is a serious endeavor. The editing process is even more so. Consequently, authors may feel that outside help is necessary.

The question lies in knowing when to bring in outside help. So, here are five reasons why family history authors may choose to forego self-editing and enlist the help of a professional editor instead.

1. Content and Developmental Editing

It is often the case that authors find themselves with a massive manuscript but cannot seem to find an appropriate organization for it. In such circumstances, content editing is a must. A professional editor can take a manuscript to determine what should make the cut and what should not. From there, the author can refine the content to suit the book’s proposed content layout.

2. Lack of Editing Experience

When authors lack editing experience, it helps to bring in a professional editor.

Professional editors can tackle everything from developmental editing to proofreading.

By hiring a professional editor, authors can take the editing pressure off themselves and focus solely on researching and producing high quality content.

The professional editor will then ensure the content meets such high quality standards.

3. A Human Pair of Eyes

Even when automated tools save time and effort, a human pair of eyes is always welcome.

As of today, artificial intelligence cannot replace the value of the human brain. Therefore, family history book authors may choose to utilize automated tools for proofreading purposes but rely on a professional editor to review the manuscript.

This approach is highly useful when authors seek publication for their works.

4. An Objective Third Party

A professional editor is an objective third party. They can judge if information contributes to the overall narrative or not.

Moreover, professional editors do not have an emotional investment in the text.

While this does not imply editors are uncaring, they can see the forest for the trees. This objective insight is a valuable tool to ensure a top-notch product.

5. A Trusted Partner

Family history book authors do not have to go at it alone. Authors can enlist the help of a professional editor from the start.

In such cases, a professional editor can help an author produce a great text following a structured and measured method.

This approach is highly useful, especially for inexperienced writers. A professional editor’s expertise and guidance are crucial to seeing a family history project to fruition.

Final Thoughts

The editing process is just as valuable as the writing portion when producing a family history book.

While automated tools and style guides provide the fundamentals authors need to produce great texts, the role of a professional editor can take a great family history book to the next level.

A practical approach is to begin the self-editing process to refine a finished manuscript. Then, enlisting the assistance of a professional editor is important, particularly if the author plans to seek publication for their work.

It is pivotal for authors to view a professional editor as a trusted partner. In doing so, any family history book project will surely come to fruition regardless of how ambitious it may be.

What Makes a Book Cover Iconic?

The saying goes “don’t judge a book by its cover.” But let’s be honest… we’ve all done it. If you’re browsing the shelves of the local bookstore, there are certain book covers that simply jump out and grab your attention more than others.

There are also book covers that can easily be recognized by almost anyone, regardless of whether or not they have read the books.

Take Peter Benchley’s Jaws, for example. You would be hard pressed to find someone who, upon glancing at the giant shark head on the cover, couldn’t tell you what book it is.  

But what makes for an iconic book cover? Is it the design of the cover itself? Or does it have more to do with the popularity of the book?

In this great article from Literary Hub, they have compiled a list of the 25 most iconic book covers in history. To determine which covers made the cut, they looked for books that were easily recognized, were unique, and were frequently reproduced for things such as t-shirts, memes, or even used as inspiration for Halloween Costumes.

While Literary Hub’s list is quite comprehensive, here are a few more that we felt should have made the list:

J.K. Rowling’s Harry Potter Series

Okay, so this first one is actually a series and not a single cover, but J.K. Rowling’s Harry Potter series have easily some of the most iconic book covers of all time.

With their vivid, colorful images, it would likely be easy for anyone to pick them out of a lineup.

George Orwell’s 1984

While the book cover for George Orwell’s 1984 has been redone a few times since its first publication, there’s no mistaking that giant, creepy, all-seeing eye that is featured on the original cover.

Paired with the red and black soviet colors, 1984’s cover definitely qualifies as iconic.

Albert Camus’ The Stranger

It’s possible that you’ve never read The Stranger by Albert Camus. It’s even possible that you’ve never heard of this award-winning 1942 novella. However, the cover to this book probably looks familiar to you.

The simplistic black and white shards, combined with the stark white center gives the cover an almost dizzying sunburst effect, which is a perfect pairing for the book’s clever and thought-provoking story.

Top Reasons Why Every Company Needs to Hire a Technical Ghostwriter

Organizations invest significant resources in building products, research, and creating innovative solutions. Often, the information that emerges from these advancements involves highly technical and particularly specific content.

As a result, general audiences may struggle to comprehend the valuable information presented fully.

It is crucial to translate decidedly specific information into a more digestible format to facilitate technical content for a broad audience. Nevertheless, doing so requires writers with a combination of writing skills and a keen understanding of the subject matter.

In this article, we will explore how a technical ghostwriter can take complex technical content and translate it into an easily consumable form. In addition, we will take a look at five key reasons why hiring a technical ghostwriter can be beneficial for any company.

Hiring a Technical Ghostwriter

Technical content is everywhere. Folks consistently come into contact with overly specific information such as installation guides and technical manuals.

However, interacting with this type of content may become frustrating for a broad audience due to their lack of technical expertise.

Organizations, therefore, face a challenge when producing technical documentation. The documentation must reflect its content accurately while simultaneously making it accessible to a general audience.

This challenge requires the intervention of a skilled professional with specific technical expertise and writing ability.

Consequently, a professional technical writer can solve this conundrum.

A technical ghostwriter can help any organization take complex material and mold it into an accessible format. Thus, a technical ghostwriter’s job is to present content so a general audience can take advantage of the information at their disposal.

For example, a well-written and easily digestible installation manual facilitates user interaction with a product. As a result, users will rely less on customer service, thereby alleviating pressure on the product manufacturer.

When to Hire a Technical Ghostwriter

In essence, organizations, corporations, academic institutions, or publishers can hire a technical ghostwriter when they need someone to produce high-quality technical materials. In particular, hiring a technical writer is often part of the final step in a process.

Consider this situation:

A research team has concluded a study. The team has carefully curated the data and must now proceed to write their report.

However, the research team aims to reach as many people as many as possible. Naturally, this aim requires the research team to produce a comprehensible report to anyone without highly specialized knowledge. At this point, a technical ghostwriter can greatly facilitate this stage of the process.

On the whole, technical writers are useful when staff in an organization lack the writing skills or time to draft materials for public release.

Researchers are great at reporting their findings. However, their language use generally focuses on industry-specific jargon. As a result, a mainstream version is necessary for public dissemination.

Hiring a technical ghostwriter is also crucial when time constraints represent a serious consideration.

For instance, product launches are commonly time-sensitive matters. Documentation needs to be ready in time for the product launch. However, delays in manufacturing, issues with suppliers, or unforeseen matters might create additional pressure on in-house staff. Thus, hiring a technical ghostwriter can alleviate the pressure while making up for the lost time.

Lastly, hiring a technical writer saves needless effort down the road.

Unfortunately, initial documentation releases reveal issues with readability.

Users frequently complain that the material is too complex or confusing to understand. As a result, the documentation must go through further revisions and modifications, thus leading to unnecessary time and effort.

A technical ghostwriter can solve that matter from the first documentation release.

Specifically, technical writers understand the target audience. Therefore, technical writers can adjust the material accordingly.

Ultimately, a reputable technical ghostwriter helps optimize time and effort.

Hiring a Technical Writer for Specific Projects

Generally speaking, a technical ghostwriter’s skill set is valuable in any project. Nevertheless, it helps to contextualize precisely what a technical writer brings to the table. As such, it is worth considering two potential scenarios.

First, a corporation has concluded an internal audit of its financial statements. The auditors have issued their reports and highlighted their main recommendations. Now, the corporation’s management needs to get an executive summary and letter to investors and shareholders explaining the audit’s findings.

In this situation, a technical ghostwriter can take the decidedly technical materials and translate them into a more digestible format for investors. The technical writer must possess superb writing skills coupled with a deep understanding of financial literature to achieve this aim.

Second, a non-profit organization intends to launch an environmental awareness campaign. The organization has based its campaign on a study underscoring the effects of climate change on America’s ecosystem. The study presents its information in a highly technical format. However, the organization wants to disseminate this information to the general public.

In this scenario, a technical writer can take the material in the study and transform it into an easy-to-read layout. As such, the technical ghostwriter needs to combine solid scientific knowledge with outstanding writing skills.

The previous examples indicate how a technical ghostwriter can help any organization take specific content and convert it into a suitable form for a wide audience.

Most importantly, organizations may lack staff with the skills needed to achieve this objective.

As a result, having a trusted technical writer on call can greatly facilitate disseminating complex information.

5 Reasons Why Hiring a Technical Writer Can Be Beneficial for Any Company

Hiring a technical ghostwriter can greatly enhance an organization’s objectives. On the whole, hiring a technical writer represents an overall investment by transforming complex materials into easily digestible formats. As such, there are five key reasons why hiring a technical ghostwriter can be beneficial for any company.

1. Improved communication

Companies and organizations need to communicate with their target audience. However, it is not always easy to do so. After all, there might be markedly technical materials that may exceed a general audience’s scope. As a result, this disconnect between audience and material may lead to communication breakdown.

To improve communication, organizations can employ a technical ghostwriter to bridge the gap in communication.

Example: A company plans to pitch a new product to investors. However, the product’s technical specifications require specific knowledge to grasp the product’s usefulness fully. Therefore, the company hires a technical ghostwriter to produce an information kit so investors can get a clear picture of the product’s specifications. Consequently, the company can lure investors into its new venture.

2. Awareness of the target audience

Often, organizations produce materials from their perspective.

In other words, the information considers the organization’s point of view leading to decidedly complex materials.

This approach may leave the target audience without a clear sense of how the information offer value to them.

In contrast, a technical writer’s expertise can help organizations take materials and flip them into the target audience’s perspective.

As such, a technical ghostwriter can repurpose information taking the target audience’s understanding, or lack thereof, to produce relevant materials.

Example: An insurance company wants to inform its customers about changes in the applicable legislation. Company lawyers have issued a legal opinion stating the changes’ implications on the company’s services. Nevertheless, the legal opinion exceeds a general audience’s understanding of legal matters. As a result, the insurance company hires a technical ghostwriter to translate the documentation from legalese into plain language. This approach allows customers to comprehend the implications of legal changes on their policies fully.

3. Investment in time and effort

Hiring a technical ghostwriter is an investment in time and effort. In particular, hiring a technical ghostwriter allows company staff to delegate writing tasks to a trusted partner.

This benefit is pivotal, especially when current staff members lack the time or experience needed to produce written documentation. As such, a technical writer can tackle content production while the company’s staff continues to focus on their core functions.

Example: A software design firm has recently completed a new product release. Along with the software, the design team has produced the relevant documentation. However, none of the software design team members have had much experience writing documentation for public release. As such, tasking one or multiple team members implies taking time away from core functions to focus on writing. This approach creates the need to work overtime, increasing workload and pressure on team members.

By hiring a technical ghostwriter, the company invests in alleviating pressure on its design team. The team can confidently continue to produce software and its technical documentation while the technical writer produces the material for public release. As a result, the increase in productivity offsets the financial cost of hiring a technical writer.

4. Objectivity

Typically, technical ghostwriters are external third parties. As such, a technical ghostwriter does not have a direct stake in the company’s work.

This condition makes a technical ghostwriter an impartial third party when producing documentation.

In contrast, in-house staff may have a bias due to their stake in a project or endeavor. As a result, in-house staff may consciously or inadvertently skew documentation to reflect information in a favorable light.

In contrast, a technical ghostwriter can produce materials with a clear, objective mindset.

Example: A company launching a new service needs to produce documentation for its clientele. In-house staff members have produced documentation extolling the benefits of this service. The technical documentation sounds more like marketing copy, thus creating unrealistic expectations in the service’s offering. This situation is the result of the company staff’s natural bias. After all, they have a vested interest in seeing their new service become successful.

In contrast, a technical ghostwriter frames the technical information from an impartial, third-party perspective. Of course, the technical writer wants their client’s services to be successful. Nevertheless, the technical writer does not have a natural bias. As a result, the technical writer can be forthright, thus building realistic expectations of the service’s offerings.

5. Scalability

Most organizations have an occasional need for writing services. The need for writers is often part of specific endeavors that require content creation. Under these circumstances, employing full-time, in-house writers may become an unnecessary expense for the company. While technical writers can certainly collaborate in other areas, their specific expertise may be underutilized. This approach may lead to employing resources sub-optimally.

Hiring a technical ghostwriter or contracting a ghostwriting agency remedies this situation. In particular, having a trusted ghostwriter partner (individual or agency) provides organizations with the flexible scalability it needs based on requirements.

Example: A company needs to produce substantial amounts of documentation on a tight turnaround. As such, the company can employ the services of a ghostwriting agency to meet its deadline. The ghostwriter agency can furnish a team of writers to get the job done within the expected timeline. Moving forward, the company can employ individual writers as needs arise. Moreover, the company can hire technical writers only when needed. This flexibility allows organizations to use their resources optimally based on their current needs.

Making the Decision to Hire a Technical Ghostwriter

Hiring a technical ghostwriter or ghostwriting agency can be one of the most valuable decisions any organization can make.

The benefits ghostwriters represent an investment in time and effort while boosting productivity and output quality. Consequently, deciding to hire a technical ghostwriter boils down to finding the right match.

Finding the right technical ghostwriter may seem like a complex task. Nevertheless, choosing the best professional ghostwriters depends on their experience and skill set.

Therefore, organizations should strive to meet with technical ghostwriters before employing their services.

During these interviews, decision-makers can accurately gauge the specific skills these writers bring to the table. In doing so, organizations can find the ideal writer for their specific needs.

Lastly, companies must look beyond the project at hand.

Fostering an ongoing relationship with a professional ghostwriter will take the guesswork out of producing documentation moving forward. As a result, both organizations and writers can develop a mutually beneficial partnership.

What You Need to Know Before Writing Your Family Business History Book

Family-run businesses have been the backbone of the American economy for decades. A business is a source of pride for countless families, a great number of which go on to become well-established corporations. Some family companies even endure the test of time as they move from generation to generation.

When businesses grow and thrive over the years and decades, they accumulate valuable experiences and stories. However, these memories may fade as time wears on. It then becomes essential to preserve the company’s history by honoring its founders and contributors.

The question is, how can current business stewards properly preserve their company’s history?

In this article, we will explore five things to know about writing a family business history book as well as effective ways of crafting a document that depicts a family-run corporation’s true nature and character.

Defining a Family Business History Book

Before defining what a family history book is, it is worth defining what it is not.

A family business history book is not a list of facts, dates, and names.

While there is certainly a place for timelines, charts, and chronology, a family history book should be about building a coherent narrative around the company’s journey and the family behind it.

When business leaders limit their family business history book to a collection of factual information, they deprive readers of the company’s essence. In other words, the formula that made the company successful gets lost along the way.

So, what exactly is a family business history book?

A family business history book is a living document. It is a testament to the company’s evolution. Therefore, the narrative must reflect the business’s transition and the contributions of those who made it possible.

Benefits of Writing a Family History Book

There are three key benefits to consider when evaluating a potential family business history book.

1. Preserving a Legacy

Undoubtedly, the biggest benefit is also the biggest motivating factor. Business leaders must consider the importance of preserving the legacy of both their family and their business. Thus, writing a family business history book ensures that generational efforts endure into the future and beyond.

2. Honoring Founders

A successful family business would not exist without courageous founders.

Indeed, a family business history book should pay homage to the founder’s valuable contributions.

Moreover, a family business history book should honor significant contributions from subsequent generations.

After all, the business would not continue to thrive without each generation’s noteworthy efforts.

3. Celebrating Achievements

A family business history book should also celebrate achievements. In particular, achievements by the company and its founders can make up the core narrative. A family history book can provide wonderful insight into the company’s overall contribution and its collaborators’ role by celebrating achievements.

Please bear in mind that effective family business history books address challenges and failure as part of the evolution process. These experiences can serve to describe worthwhile lessons that helped the company and its founders build a robust enterprise. Moreover, readers love learning about how successful leaders overcome their challenges.

Getting Started With a Family Business History Book

Getting started with a family business history book may seem like a daunting task. However, it is not. Far from it. Writing a family business history book is relatively straightforward when business leaders take the proper steps. As a result, there are five key elements to consider when writing a family business history book.

1. Plan carefully.

The first step to writing a family business history book is to collect information. Without careful planning, it may be hard to differentiate useful information. Typically, the information-gathering process yields voluminous results. Sorting the information can become a complex task.

To streamline the information collection process, family business book authors must carefully plan the approach they wish to take. This planning process includes building a narrative and establishing the main events and people throughout the company’s history.

A great technique to use is mind-mapping.

In mind-mapping, writers use a diagram to visually organize information in a hierarchy, showing relationships among pieces of the whole.

This helps narrow the focus into a single overarching theme.

Mind-mapping can be as simple or as complex as needed.

For instance, a simple mind map can provide the book’s broad outlines and main topics. More complex mind maps can delve into the specific points surrounding the book.

Generally speaking, the planning process should guide family business history authors throughout the information collection process. Careful planning enables authors to determine what information is useful to support the book’s narrative. Additionally, careful planning eliminates pursuing tangents that may do little to build the intended narrative.

2. Highlight the company’s ethos.

The planning and outlining process must highlight a crucial element: the company’s core ethos. In general, a company’s core ethos is the basis of its mission and vision statements. Therefore, a solid family business history book must reflect this core ethos.

However, authors must ensure they accurately depict the founders’ original vision for the company. The book’s narrative can then describe how the company’s mission and vision have evolved throughout time. This approach helps readers see how the company’s core values enabled it to thrive.

It is also worthwhile to demonstrate how the vision of individuals has helped shape the company’s ethos. Often, companies revolve around the founders’ original vision. For example, founders start a business looking to serve a specific type of customer. Also, founders seek to deliver value and support their communities. These motivations must jump out at readers as they navigate the company’s history.

3. Mind the details.

A common mistake is to attempt to chronicle every detail of the company’s history.

While readers would certainly appreciate detailed accounts, providing too much detail may lead to a copious amount of information.

Therefore, minding the details becomes a crucial factor in establishing the book’s overall construction.

Here are some points to ponder:

  • Will the book provide an overview of the company’s history? If so, what are the most important events the narrative will revolve around? These are the points that require the most details. Other events may not require highly detailed depictions.
  • Will the book center on a specific event? If so, the surrounding narrative should only provide context to the book’s main point. For example, a book that focuses on a specific product’s success can offer details on other events to give readers context leading up to the product launch. From there, the narrative can go into greater depth regarding the product’s creation, development, and launch.
  • Will the book focus on its founders and their role in the company? If so, details on the people must reflect their influence on events. Therefore, chronicling specific events in detail should serve to illustrate the founders’ influence.
  • Will the book’s narrative be part of a broader social or historical context? If so, details about the social and historical context must link to the company’s history. For example, a family business history book about a company surviving the Great Depression must link the company’s survival to the overall challenges businesses faced during the Great Depression.

On the whole, it is crucial to avoid providing too many inconsequential details. The aim should be to produce a sharp narrative that will keep readers turning pages. Details must, therefore, provide the right amount of information while keeping readers interested in the book’s next portion.

4. Focus on the right people.

When writing a family business history book, it is easy to focus on the founders and neglect other valuable contributors. Thus, authors must ensure they include everyone’s contributions. While founders are crucial to the narrative, other contributors, such as employees, suppliers, customers, or local government officials, may have played a significant role in the company’s success. These contributions should make up the book’s narrative whenever they are relevant.

Likewise, it is crucial to avoid listing people without reflecting on their importance to the company. Hence, it is best to avoid listing people unless their contributions have somehow influenced the company. Readers want to know why the business has been successful and the people that have made it possible.

5. Say it with pictures.

Carefully curated pictures speak volumes about a family business’s history. Pictures provide depth and substance to the book’s overall narrative. After all, it is one thing to portray events with words, but a completely different situation emerges when using imagery.

Effective use of pictures allows readers to put faces to names. It also helps readers see the company’s evolution.

For instance, a common use of pictures is to show the evolution of store locations or products. These transitions help readers grasp the thoughts and emotions behind the descriptions in the narrative.

It is also important to avoid including pictures for the sake of it.

Including random or unrelated pictures, while entertaining, may contribute little to the book’s substance.

Thus, selecting pictures based on the mind map and outline will go a long way toward conveying the right company image.

Hiring a Ghostwriter to Write a Family Business History Book

There are instances where putting pen to paper can be a considerable challenge.

For instance, business leaders may not have the time or expertise to write a full-length book. Also, organizing, cataloging, and utilizing information can prove to be a complex and time-consuming endeavor. Additionally, some folks find that writing is not their strong suit.

What can business leaders do in these situations?

This is where it pays to hire a ghostwriter.

Ghostwriters are professional scribes that can take archival information and transform it into a seamless narrative. They have the expertise and experience to transform pictures, dates, names, and stories into a carefully woven quilt of emotions, events, and accomplishments.

How can one hire the right ghostwriter?

Hiring the right ghostwriter for a family business history book depends on experience and know-how. Thus, reaching out to individual ghostwriters and ghostwriting firms is only the first step.

Business leaders must take the time to interview prospective ghostwriters and ghostwriting firms. These interviews should allow business leaders to ascertain a ghostwriter’s overall suitability for the project.

Finding the right ghostwriter may take some time. However, taking the time and effort to find the perfect ghostwriter will eventually pay off in droves. After all, the alternative to foregoing a ghostwriter is letting a family business history book project stagnate.

When projects simply stall, it can be nearly impossible to revive them. It is, therefore, essential to consider employing a ghostwriter before the writing project languishes into oblivion.

Please bear in mind that the most significant benefit of hiring a ghostwriter is the savings in time and effort.

Unless one is willing to devote the time and effort needed to produce a full-length family business history book, hiring a professional ghostwriter may be the best way to see the project to fruition.

Conclusion

Writing a family business history book is no easy task. It is a labor of love.

Indeed, producing a high-quality family business history book is about finding a balance between accurate information and a compelling narrative. Ultimately, careful planning and thoughtful information gathering make striking this balance possible.

The most important element to consider is planning. Careful planning provides organization and clarity when pursuing a family business history book project. This clarity helps sort through large amounts of information, allowing authors to find the most suitable information for the project.

Employing a professional ghostwriter is a worthwhile consideration, especially when business leaders lack the expertise, time, or experience to produce a full-length book. A professional ghostwriter can weave various information sources into a seamless tale. Thus, employing a professional ghostwriter can differentiate between a stalled project and a completed chronicle.

Lastly, a family business history book should pay homage to the people who made the business grow and thrive. It is about preserving a legacy, enabling it to endure through subsequent generations. Moreover, a lasting legacy involves handing down valuable knowledge to future generations. After all, one cannot know where they are going if they do not know from where they came.

10 Best Formats for your Company History Book

Given all that goes into starting and successfully running a business, chances are that your company has a story to tell.

Have you been tasked with sharing it? Maybe you have a milestone anniversary to celebrate, a legacy to preserve, or a great brand origin to share.

Whatever the reasons, if you’ve thought about chronicling your company history, you may have discovered there are several styles and formats to consider.

If you don’t know where to begin, here are 10 company history books to get your creative juices flowing.

10 Best Formats for your Company History Book

1. Beyond the Pale- The Story of Sierra Nevada Brewing Co.

Ken Grossman’s memoir chronicles his personal experience as a homebrewer turned mega-successful craft brewer. In some 250 pages, Grossman shares not only his adventures and anecdotes but also the approach and mindset that built his brand. The book also contains a section of full-color photography depicting his journey, serving as a well-done combination of memoir and illustrative history.

2. Kaufman Fruit 100th Anniversary Book

In this 145-page history, the Kaufman family includes a wide variety of family and product photographs, more than 50 fruit recipes, and stories based on 30 interviews – a style to consider if your family business has interesting anecdotes to share.

3. Anadarko 20th Anniversary Book

This 165-page company history may look standard at first glance, but what stands out is the use of large, high-end photography, sometimes spanning a page or a full spread, as well as the incorporation of employees, past and present. If you have a strong culture and/or strong company imagery, this may be a style to consider for your book.

4. Behind the Cloud – The Salesforce.com Memoir

Written by the founder of Salesforce.com, this memoir reads like nothing else on our list. In fact, it’s more like a playbook on how the startup became one of the world’s fastest-growing software companies. If sharing industry or entrepreneurial knowledge is more your thing, this may be the history book style for your company.

5. The Cullen Way – J.P. Cullen 125th Anniversary Book

Family owned businesses and construction companies will want to consider this corporate history commissioned by three brothers in honor of their late father. In 155 pages, the book highlights the company’s construction project portfolio, a family tree, and a history that not only chronicles the business but also the family, dating back to the 1800s.

CAPTURE YOUR STORY, TODAY

Preserve your company history

6. Aerojet 100th Anniversary Book

If the length and level of detail of some anniversary books make you shy away from the idea, take a look at Aerojet’s concise compilation of history and photos in just 45 pages. Bulleted copy and a timeline make the book easy to comb through, and there is no shortage of imagery, from products to personal photographs, to advertisements and newspaper clippings over the years.

7. Korte Company 50th Anniversary Book

If your company history archives include plenty of tangible mementos, consider a scrapbook-style chronicle. For this 145-page book, everything from drawings and floorplans, to newspaper clippings, to hand-written notes were scanned in and used to illustrate a 50-year history.

8. Godiva 90th Anniversary Coffee Table Book

As you might expect, Godiva Chocolate’s anniversary book is a decadent journey through the company’s craftsmanship over the years. Unlike many of the others on our list, this one takes a coffee-table-book approach, full of attractive product photos and pitched as the perfect gift for chocolate lovers – an angle to consider if you have an aesthetically pleasing product or service (think architecture, food, fashion, travel).

9. Black Hills Corporation 125th Anniversary Book

This 200-page company history includes a nice balance of text and imagery, but unlike some of the other books featured here, its design relies heavily on the energy company’s corporate colors – a great example of what can be done through graphic design should your business be lacking on photography.

10. Wild Company: The Untold Story of Banana Republic

In this memoir penned by the founders of retail great Banana Republic, husband-and-wife team Mel and Patricia Ziegler write in alternating voices to tell their remarkable story. The nearly 100-page book is filled mostly with text supplemented by black-and-white photography and artist illustrations. Said by reviewers to read like fiction, this book may be a good example for companies with a charismatic voice and a surprising story to inspire entrepreneurial success.

A Proofreader’s Checklist

Proofreading can be scary at times because it carries so much responsibility.

The proofreader must deliver a product that is as perfect as humanly possible.

In some businesses, the proofreader is the last person to touch a document, making the final changes before it is published.

Like editing, proofreading can require a light or a heavy hand, depending on the subject matter and the complexity of the text.

Some drafts require only minor fixes – typos, missing punctuation, misspellings – while others require extensive fact-checking in addition to correcting grammatical errors.

The Writers for Hire team has worked through a few kinks in its own processes, and shares the results here.

These tips, which focus on generally accepted best practices, are intended to ease most – but perhaps not all – of the anxiety sometimes surrounding the proofreading process.

1. Begin with a Discussion.

The proofreading process should begin with you, the proofreader, and the editor or client talking through how the project will proceed.

At the outset, you should agree on the preferred style guide and any deviations from or in-house exceptions to the preferred guide.

Most companies use a preferred style guide.

The Associated Press (AP) Style Guide, the Publication Manual of the American Psychological Association (APA), and the Chicago Manual of Style are the most common.

Despite the preferred style, some documents may require adherence to different guidelines, such as a client’s own style guide.

  • Project-specific guidelines could include:
  • Using European date format (day/month/year)
  • Using 24-hour clock time (0930 versus 9:30 a.m.)
  • Using only words or only symbols for monetary units
  • Abbreviating or spelling out titles
  • Keeping industry-specific usage, capitalization, or punctuation
  • Using specific transliterations or spellings of foreign names and places
  • Making exceptions to AP style, such as using the Oxford comma

But, of course, these are only a few of the various elements that you, the editor, and your client must agree on up front.

Otherwise, you could end up in a vicious cycle of editing each other’s changes back and forth.

2. Print and Read Out Loud

Proofreading the hard copy of a text and pronouncing or mouthing each word can catch many more errors than reading it on a computer screen.

Reading each word out loud identifies missing and repeated words – a very common occurrence.

Checking for consistency in formatting is also easier when you page through a printed document.

  • Other mistakes this best practice helps identify include:
  • Incorrect subject verb agreement
  • Incorrect antecedents
  • Complex sentences that are confusing or too long
  • Commonly misused homonyms and other words (their/there, its/it’s, and affect/effect, for example)

3. Check the Facts

Not all drafts require fact-checking, but for those that do, this is a critical step in proofreading. At a minimum, you should fact-check the following:

  • Official country names and names of individuals, places, and organizations. Enter each into Google to confirm the correct spelling, capitalization, and punctuation.
  • Ages, birth dates, and death dates. Check for errors such as someone turning different ages in the same year, or an event involving someone before they were born or after they died.
  • Dates of events. Check all references to a specific day and date in a specific month and year to make sure they are accurate.
  • Captions of photos and graphics. Make sure they match the text exactly, paying close attention to names, dates, places, and subject matter.
  • Math in tables and graphics. Check what you can calculate using simple math, such as percentages and totals.

4. Look for Internal Inconsistences

Consistency in longer documents can be especially challenging because of the human tendency to read what should be on the page instead of what is there.

As you read, make a list of items to check for consistency against the agreed guidelines. Such a list might include:

  • Formatting, grammar, and punctuation of bullets, headings, and subheadings
  • Capitalization and use of titles
  • Use of first names, last names, or both
  • Capitalization of captions
  • Chronological consistency
  • Use of colons, semi colons, en dashes, and em dashes
  • Formatting of dates and time
  • Symbols or words for numbers and currencies

5. Use the Spell Check and Find Functions

The Spell Check and Find functions are very helpful, but a proofreader cannot rely on them to catch everything.

“ABC Spelling and Grammar” in Microsoft Word, for example, automatically identifies misspelled words, sentence fragments, and common grammatical errors, but it also can suggest changes that are wrong in the context of a document.

Spell-checking will, however, catch all unusual names and terms – because it doesn’t recognize them.

After you have confirmed that the spelling of a word is correct, click the “Ignore All” option.

If spell-checking catches another version of the word, then that word is spelled different ways in the document.

When proofreading on a PDF, use CNTRL A (to highlight all) and CNTRL V (to paste all) into a Word document.

Word will identify misspellings, but it also will catch words that aren’t misspelled because of the way it cuts and pastes in.

This is still better than no spell check at all, however!

Along with spell-checking, the Find function helps ensure consistency by checking for all instances of style choices in spelling, hyphenation, capitalization, and punctuation.

Searching for specific word and editing choices is easier using Microsoft Word’s “Advanced Find,” which has several options, including “Match case” and “Find whole words only.”

On a PC, click “Find,” then “Advanced Find,” and then “More” to see all the search options:

The “Navigation” pane in Find offers the choice of searching “Headings,” “Pages,” and “Results.”

Searching “Results” returns a list of results within their surrounding text; this option could be useful when checking for consistency in long, complex, documents.

On a Mac, be sure that your Standard Toolbar is open. Do that through “View” at the top, then scroll down to Toolbars > Standard:

The “Advanced Find” can be accessed from the top right “Search” box:

Click on “List Matches in Sidebar” to call up the “Find and Replace” window down the left-hand side of your document. Insert the word you’re looking for into the “Search Document” field:

Choose the gear icon to access a pull-down menu of advanced search options:

Once you’ve entered all your changes, spell-check the entire document a final time to uncover any glitches that escaped your attention.

Take Your Time

Proofreading takes time.

If your client only has a limited amount of time – or budget – to complete the proofreading phase, be sure to find out what the most important elements are, so you know how to focus your time.

And be sure to let the client know if the expectations aren’t reasonable. A rushed proofing job inevitably leads to further corrections

End with a Discussion

Once you are done proofing, be sure to review the changes you made with the editor or client, and discuss any remaining areas of concern that require your attention.

If the document contained tracked changes and comments, bracketed text, or highlights, make sure to remove them if you have addressed the issues.

If not, insert your own comments and raise them with the client or editor.

Repurposing Blog Content: 10 Creative Ways to Get the Most Out of Your Existing Blog Content

Producing new content consistently can prove challenging. Tight schedules, personal issues, and unexpected situations can all make it complex to deliver content regularly.

But what if there was a way to maintain a steady stream of content without reinventing the wheel?

Enter repurposing blog content.

In this article we will discuss 10 creative ways content creators can repurpose blog material to continue engaging their audience.

What Is Repurposing Blog Content?

Content repurposing involves taking existing content and utilizing all or part of it to create new content, often in a different format or content delivery platform such as social or even legacy media.

Please note that content repurposing is not the same as content recycling.

With content recycling, content creators take existing content and reissue it in other media.

For instance, a content creator may take blog posts from a personal site and re-publish them on another platform such as Medium. In this example, there is not any new content creation.

It is merely re-locating existing material.

In content repurposing, existing material morphs into something new. For example, an excerpt from a blog post becomes a Tweet. Or, a content creator may adapt a full-length blog post into a YouTube video presentation.

Here is a breakdown of what is and what is not blog content repurposing.

There are many ways in which existing blog content can transition into other media and purposes. The main issue to keep in mind is that current blog content serves as a springboard to new opportunities, thereby keeping content fresh and interesting.

Advantages of Repurposing Blog Content

The biggest advantage of repurposing blogs is maintaining a steady stream of content. Indeed, using existing content can provide creators with a springboard for bigger and better ideas. However, there are five other key advantages content creators cannot overlook.

1. Smoothing Transition to Other Media

There is a point in which bloggers may choose to branch out into other media such as video, podcasts, or livestreaming.

However, they may be unsure about how to transition into new media without losing their original focus.

Repurposing blog content can provide a smooth transition into other media.

For instance, a blogger looking to start a podcast can reuse existing blog content to come up with ideas and information for podcast topics.

Utilizing existing blog content can provide a seamless transition from one media type to another, especially without losing the content’s main focus.

2. Bolstering an Author’s Reputation.

Being a regular blogger can lead to becoming a published author. This approach can help further establish an author’s reputation beyond the “blogosphere.” For instance, established blog content creators may seek to enter the mainstream publishing field. They may, however, need to find material to build a full-length book. Previous blog posts can become the springboard to a book idea. Additionally, repurposed content, particularly when it remains valuable over time, can help strengthen an author’s expertise.

3. Engaging the Audience

There are times when content stalls. When ideas dry up or time to plan new content becomes tight, this situation can happen.

When this occurs, repurposing blog content can help spruce up audience engagement.

Adding new ideas and updated information can turn a stale blog into something more current and appealing.

Please remember that merely reissuing old content may not have the same effect as reworking content to pique the audience’s interests.

Repurposing blog content can become a great way to maintain a consistent flow of engaging content. Therefore, blog content repurposing is a practice all content creators must consider, especially when finding new content ideas becomes challenging.

4. Saving Time and Effort

Posting regular blog content requires planning, writing, and editing. As a result, this process requires time and effort. By repurposing blog content, creators can save time and effort. Repurposed content has already been through the publishing process. It is, therefore, much easier to adapt material into different formats.

5. SEO Optimization

User trends change over time. Consequently, previous blog content may lose relevance due to changing trends.

Repurposing blog content can help improve search engine optimization (SEO) by revamping the material to include trending keywords.

This strategy allows blog content to continue generating visibility and attracting new users.

Creative Ideas for Blog Content Repurposing

There are various ways in which content creators can repurpose their existing blog content. Here are just 10 of the most creative ways we have found.

1. Repurposing Blog Posts into Video Content

Repurposing blog content into video content is a great way of giving older blog posts new life. However, it is worth noting that transforming blog posts into videos does not mean reading and recording previous posts.

Using previous blog content is about taking ideas, points, data, or insights and building fresh content around those ideas. For instance, a previous blog post focused on a specific government policy. Repurposing this content into a video would mean taking the insights from the post and contrasting the policy’s effect. This approach helps build on existing content while delivering new material to audiences.

2. Using Blog Content to Create a SlideShare Presentation

Transforming old blog posts into a SlideShare presentation can be a great way of reviving high-performing content.

In particular, popular blog content can make another successful go-around by morphing into a SlideShare.

This approach gives audiences the opportunity to digest the material in an entirely new way. Moreover, SlideShare enables users to share content, thereby generating additional visibility for the original blog content.

3. Transforming Data-heavy Blog Posts into Infographics

Data-intensive blog posts filled with figures, numbers, and dates can easily shift into an infographic. This approach makes it easy for audiences to appreciate visually the information contained in the blog post. Furthermore, infographics can easily become part of social media posts or part of video content. Infographics can also serve to summarize previous posts and segue into new blog content.

4. Publishing an eBook

Older blog posts that have done their rounds can become effective marketing tools in an eBook form.

However, it is important to avoid cramming blog posts into a bundle. This approach is more akin to an anthology.

While that strategy may generate some visibility, it is not content repurposing.

Blog content repurposing involves taking older blog posts and reworking them so they can transition into a coherent narrative that expands on the blog.

As such, the blog serves as the springboard that compels followers to read the full-length book.

5. Extracting Relevant Quotes

Blog content is often full of useful and relevant quotes. These quotes can then become the subject of Tweets, Facebook, or LinkedIn posts. Utilizing relevant quotes helps establish authors as thought leaders. Thus, the quotes compel readers to check out the original blog content. Please remember that good quotes are a great way of reviving blog content, especially when interest begins to wane. Quotes can further drive discussion on a topic, thereby allowing authors to establish their reputation as subject matter experts.

6. Building a Podcast Episode

Bloggers looking to venture into podcasting can use their existing blog content to build episodes. Blog content facilitates discussion and links original blog content into an entirely different medium. Furthermore, using blog content for podcast episodes allows content creators to expand on other topics and areas not explored in the original content.

7. Morphing Blog Content into Webinars

Educational and informative blog content can serve as a foundation to produce webinars.

Often, blog content is relatively limited in the scope of information it can provide. A webinar, or series of webinars, allows content creators to provide more in-depth materials.

Please note that blog content can act as a hook into a webinar, thereby becoming a marketing tool.


For instance, the blog content is free, but access to the webinar series is part of a subscription service. Webinars can also become part of a sales and marketing campaign. In this regard, repurposed blog content fulfills a key marketing role.

8. Building Courses, Workshops, and Classes

Blog content can lead online or in-person courses, workshops, or classes like webinars. For instance, a series of blog posts can expand into an online or in-person course that offers a hands-on and in-depth approach. For instance, a financial literacy blog may offer general guidelines on budgeting. However, the full course offers coaching on how to effectively budget and save money.

9. Producing Marketing Materials

Previous blog content may have useful information about a product or service. This information can then become the source for marketing materials such as instruction manuals, product guides, tutorials, or brochures. This strategy allows content creators to repurpose blog posts by condensing them into precise bits of marketing copy. In doing so, content creators can save time and money on research and sourcing ideas.

10. Designing Marketing Campaigns

Blog content can also serve as a tool in designing marketing campaigns. For instance, a company blog can become the main focus of a new marketing campaign.

As such, existing blog content morphs into marketing copy, product brochures, video content, tutorials, and sales presentations.

While the blog itself does not become the center of marketing campaigns, its content becomes the source material for the other elements in the campaign.

Final Considerations

Not all blog content is useful for repurposing.

Repurposing content for the sake of it may be counterproductive. Thus, the formats blog content can transition into should be considered carefully.

Assuming that all blog content can effectively transition into video is misleading. Repurposing blog content depends on the strategy in mind. From there, content creators can curate the blog content that is useful for their specific purposes.

Ultimately, the best approach is to ensure that repurposed blog content remains useful and relevant as it transitions into new formats.

That said, repurposing blog content can provide content creators with valuable information sources. After all, tried and true material will likely continue to generate interest among existing and new audiences.

However, content creators must ensure they have a clear strategy in place. Otherwise, repurposing blog content may ultimately be counterproductive.

In general, content creators must keep the following points in mind:

  • What is the main objective of repurposing blog content?
  • Does the repurposed blog content continue to offer value?
  • Does repurposing blog content contribute to an overarching strategy?
  • Is repurposed blog content the most effective strategy?
  • Would it be more useful to create brand-new content?

The last question is the true Litmus test. In the end, would it be more useful to create brand-new content? If so, content creators must decide if repurposing blog content contributes to their overall goals.

Please bear in mind that repurposing blog content is like remixing a hit song. The right beat can give an old hit new life. In contrast, choosing the wrong beat can destroy a song’s appeal.

Similarly, repurposing blog content is about finding an appropriate format.

Assuming that all blog content is suitable for a single format may take away from its potential. Therefore, content creators must keep an open mind.

Previous blog content can open the door to several different content formats. From video to full-length books, repurposed blog content can become the gateway to bigger and better opportunities.