Social Content

22 Nov 2010

STOP BRANDJACKING: HELP WITH ONLINE BRAND & IDENTITY MANAGEMENT

Part of protecting your brand, your business, and even your personal online reputation is making sure that others don’t claim your name or try to impersonate you.  So here’s a hint:  sign up your name, brand, and business on every social media site – even if you don’t use it, even if you don’t have […]

21 Oct 2010

CAST YOUR VOTE!

Our grammar-fail photo contest is officially closed, and we’ve selected our five finalists.  Thanks to everyone who submitted photos!  Voting will close on Thursday, October 28, and we’ll notify first and second-prize winners on our blog and via email.   The five finalists are: 1. “Your Sexy”: College grammar fail from Kevin: 2. “Grils” wallet […]

24 Jun 2010

USING FACEBOOK AS A TOOL FOR WRITERS

It’s no secret that Facebook is a social networking tool that most of us use to keep up with personal contacts. And we’ve seen over and over again how businesses are using Facebook as a social media tool to successfully network with clients and customers. Which got me thinking – how can writers harness the […]

15 Jun 2010

MORE COOL SOCIAL MEDIA MARKETING STUFF

So Redbox may not be the first company to bribe their customer base into fanning their Facebook page. And they definitely won’t be last. But hey, it works. I’m going to get my free movie tonight.

23 Jan 2010

WHY YOU SHOULD BE GOOGLING YOURSELF: 3 TIPS FOR ONLINE REPUTATION MANAGEMENT

Image via Wikipedia A lot of marketers will tout the benefits of social media marketing for businesses: You’ve probably heard that businesses actually have two different reputations, online and offline. The same goes for individuals – everyone who’s a member of a social networking site has an online presence. When dealing with the Internet, you […]

30 Dec 2009

HOW RETAILERS ARE GRABBING THE REINS ON SOCIAL MEDIA MARKETING

Social media keeps getting better and better. These days, lots of retailers are jumping on the social media bandwagon to keep up with the times – and, to get consumers in their doors and to jumpstart sales, they’re offering some great deals. If you’re a retail store and want to get some great ideas on […]

02 Dec 2009

PERSONAL BRANDS: BE YOURSELF OR CREATE YOURSELF?

Marketing is about image – and in this world of social media marketing, personal branding is paramount. But how do you walk the line between being yourself and creating yourself? It’s a question that’s been plaguing marketers (check out this blog on businessgrow.com). And you know what? No one wants to buy into another slick […]

18 Oct 2009

IS TWITTER DOWN?

Twitter has apparently been down since about 04:53:18 US Eastern Time, and it’s amazing how riled people can get about a FREE service being down. Some people are calling their service providers to make sure that Twitter hasn’t been inadvertently blocked! Hey, I love Twitter, but I’m not ready to deal with an hour on […]

08 Oct 2009

HOW RELEASING YOUR COPYRIGHT = FREE MARKETING

Every time we write, draw, paint, photograph, sketch, etc. something, we want to claim it as ours. Shout it from the rooftops, let everyone know: This is mine. I did this. Copyright has always been the legal protection for writers, artists, thinkers, developers, photographers, etc., to protect their ideas from being stolen and reproduced. Now […]

18 Sep 2009

TWITTER: TO FOLLOW, OR NOT TO FOLLOW?

As I was writing my last blog about Twitter etiquette, a question came up: What is the etiquette on following people? Should you follow everyone who follows you, or not? I went on a quest to find out what the best practice regarding Followers vs. Following on Twitter. The answers, it seems, are largely unclear, […]