Social Content

04 Sep 2009

TWITTER ETIQUETTE: THE DOS AND DON’TS

If you read my previous post, you know what’s in store for you now. As promised, I’ve put together a general list of guidelines for Twittering. These dos and don’ts are by no means comprehensive and, depending on who you talk to, all of these rules were made to be broken by braver Twitterers. For […]

24 Aug 2009

COOLEST USES OF SOCIAL MEDIA

So, we all know that social media is here to stay. Chances are, your company has a blog, a LinkedIn profile, and at least one employee whose day-to-day responsibilities include tweeting. It wasn’t long ago that companies that leveraged Twitter and the like were viewed as cutting-edge. But today, social media marketing is a given. […]

21 Aug 2009

WHY GHOST BLOGGING FOR YOUR COMPANY IS NEEDED, AND ETHICAL.

I’ve been reading some great posts by Jason Falls and Mark Schaefer on ghost blogging, so I thought I’d throw in my two cents. Is it OK to hire a ghostwriter for your blog? My answer is a resounding “Yes!” Maybe. That is, under certain conditions. And here’s what I think those conditions are: The […]

20 Aug 2009

TWITTER FOR SMALL BUSINESSES: IS IT WORTH IT?

Have you heard yourself saying something similar to this: Social media isn’t for me or my business. Twitter is just for kids. My clients don’t care about that kind of stuff. Well, think again. Nielsen NetRatings just published a surprising research study: Teen’s don’t Tweet. That’s right, 84% of Twitter’s recent growth is due to […]

24 Jul 2009

LOSING CONTROL IN SOCIAL MEDIA MARKETING

I recently blogged about a webinar I attended featuring David Meerman Scott. The webinar described what businesses are doing to grab attention for their products and services – both on the web and in the media. (In case you were wondering, there are four ways to do this, which you can read about here in David […]

18 Jul 2009

THE KEYWORD GAME: BASIC SEO TIPS

I recently attended another webinar, this one through PRWeb entitled “How to Use Your News to Bring Customers Straight to Your Door.” As you know, SEO is the name of the game in establishing a strong online presence – whether you’re selling running shoes or life coaching services. Janet Driscoll Miller is President and CEO […]

15 May 2009

SHOULD YOU OR YOUR BUSINESS BE ON WIKIPEDIA? THE PROS AND CONS.

Everyone uses Wikipedia – in fact, if I see a Wikipedia entry come up on a Google search, that’s usually the first link I click on. Can Wikipedia be used for marketing purposes? The answer is certainly – though probably not in the way you think. A Wikipedia entry on you or your business isn’t […]

05 Apr 2009

GET MORE CLICK-THROUGHS BY WRITING BETTER LINKS

Have you thought much about the links that you include on your webpage, newsletter, or online marketing materials? Before I started writing for the web, I never really realized how important they were. But those little guys have a lot more to say than you or I might have imagined. For one, internet scanners might […]

05 Mar 2009

INTERACTIVE TOOLS FOR WEBSITES

What’s the difference between a good website and a great website? The answer isn’t simple, so don’t try. A great website is easy to understand, easy to navigate, informative, well-written (of course) … and engaging. If your reader isn’t engaged, they’re not paying attention to you or your site – and that’s bad. So after […]

18 Feb 2009

MARKETING TO MILLENNIALS

I’ve been seeing this term more and more often – “The Millennials,” the new generation that’s replacing Gen X-ers. It seems a lot of companies are trying to rope in the support of this generation – desperately. What’s the big deal about the Millennials? Well, they’re the second largest generation group, over 70 million of […]