Social Content
INTERACTIVE TOOLS FOR WEBSITES
What’s the difference between a good website and a great website? The answer isn’t simple, so don’t try. A great website is easy to understand, easy to navigate, informative, well-written (of course) … and engaging. If your reader isn’t engaged, they’re not paying attention to you or your site – and that’s bad. So after […]
MARKETING TO MILLENNIALS
I’ve been seeing this term more and more often – “The Millennials,” the new generation that’s replacing Gen X-ers. It seems a lot of companies are trying to rope in the support of this generation – desperately. What’s the big deal about the Millennials? Well, they’re the second largest generation group, over 70 million of […]
WHY BUSINESSES SHOULD USE MYSPACE
Principles that have traditionally been used for search engine optimization are now being applied to a new wave of internet marketing techniques – social media optimization, or SMO. That’s using things like Myspace, LinkedIn, Twitter, and Facebook. But aren’t networks like Myspace only for the Generation Nexters? The typical Myspace encompasses a broad demographic, since […]
ONLINE REPUTATION MANAGEMENT
Nearly everyone these days is clamoring for social media marketing services. Savvy business owners are looking to social media marketing for more website traffic, increased brand recognition and loyalty, and myriad other benefits. But what about online reputation management? That’s one part of social media marketing that sometimes gets lost among the other benefits, which are […]
FOUR ONLINE MARKETING TIPS TO RIDE OUT RECESSION – AND THEY WON’T COST YOU ANYTHING
Recession, or no recession? I’m no economist, but even the experts can’t decide if we’re in one, beginning one, ending one, or if the economy’s just a little slow. The R-word strikes fear and anxiety in the heart of everyone – doesn’t matter if you’re CEO of a major corporation or self-employed entrepreneur. In a […]
SOCIAL MEDIA MARKETING: THE TOP FOUR REASONS YOU SHOULD TRY IT
So, you want to get your name out there, to be known, to market yourself to every possible venue. By delving deep into the social media marketing realm, you can produce significant results. Just what, you might ask, is social media marketing, and how does it work? For starters, social media marketing is a way […]
DRAW MORE TRAFFIC TO YOUR WEBSITE
Question: How do I draw more traffic to my website? Answer: Write and publish articles online. Not only will pull more traffic to your website, but you gain credibility by establishing yourself as an expert in your field. For example, if you are trying to attract people to a website promoting your Kickboxing Academy, then […]
BLOG 2.0
Continuing my theme from a previous post about professional blogs, I want to talk a little bit about using your blog as a networking tool. So you’ve started your blog – now what? Learning how to navigate through the blogosphere is essential to building a solid readership and increasing your web visibility. First, enroll in […]
WHAT IS WEB 2.0?
I’m not afraid to admit that I’ve been a little behind the curve when it comes to the whole dotcom thing. I wasn’t the first on the facebook bandwagon, and I’m still trying to wrap my head around the concept of digg and others like it. But with the emergence of more and more blogs, […]
SUCCESSFUL PROFESSIONAL BLOGS
Many businesses are turning to blogs to provide fresh content for regular readers, enhance their web visibility, and to ultimately drive business back to their website. All successful blogs have a few things in common, so keep these tips in mind when developing your business’ blog: 1. Make it Interesting Gain a loyal readership by […]