Corporate & Stakeholder Communications

11 Aug 2018

HOW TO PREPARE YOUR CONTENT BEFORE MIGRATING TO A DIGITAL ASSET MANAGEMENT SYSTEM: PART ONE

If you’re thinking about migrating to a digital asset management (DAM) system, you likely have one key goal: to centralize your content so that it’s more easily retrieved, edited, and shared. And DAM is the ideal solution for many organizations. But before you migrate, it pays to do some preliminary work so that your content […]

25 Jul 2018

CLOSE CORPORATE COMMUNICATION GAPS AND AVOID DUPLICATE CONTENT: HERE’S HOW

Your company’s hiring manager has a great human-interest story about a group of employees who donated vacation days to help out a sick co-worker. She shared the story in an email the people in her department — but the story never found its way to the company’s social media director. Nobody outside of the HR […]

05 Jul 2018

HOW TO BUILD A SUCCESSFUL INTRANET

You and your company have already made the decision. This is your intranet vision: a dynamic, collaborative experience that is Possible? One-hundred percent. It’s been successfully achieved by countless organizations. But one thing they all agree on—whether you’re a big company with thousands of employees worldwide, or a small company with a few offices scattered […]

22 May 2018

CONTENT MIGRATION DOESN’T HAVE TO BE A NIGHTMARE: BEST PRACTICES FOR A SMOOTHER TRANSITION

For most people, the thought of migrating thousands of pages to a new website is overwhelming. Even if the project involves only a website redesign, it can feel like an impossible task. The task is made more difficult for large organizations that have multiple departments, each having ownership in the content. For example, a large […]

02 Nov 2015

MANAGING ‘OPEN DOOR’ POLICIES

By Tina M. Liljedahl Tina Liljedahl is a marketing and business consultant who has over 10 years of experience in leadership development with an emphasis on improving communication in the workplace. Open door policies are designed to increase communication by providing a safe and secure way for employees to voice concerns, resolve issues, and provide […]

14 Apr 2009

STRIKING THE RIGHT TONE WITH YOUR CLIENTS

When it comes to advertising copy, few things are as important – and as hard to pin down – as tone. Any client can tell you what kind of widget they sell and why their widget is better than their competitors’ widgets – but not all clients have a clear idea of what tone they’re […]

20 Mar 2009

EMAIL MARKETING: SUBJECT LINES THAT SNAP!

What’s the most important part of an email message? Hint: It’s not the body copy. In fact, it’s the subject line. Subject lines are important because of one simple reason: If they don’t compel your reader to actually click and open then email, then your email marketing campaign has failed. Nowadays it seems like everyone’s […]