Gone are the days when it was common for Americans to sit around and read for pleasure.
Whether it can be attributed to our busier lifestyles or our lack of attention spans, it is estimated that Americans only read for pleasure an average of 17 minutes each day.
In fact, the percentage of Americans who read for pleasure on any given day continues to decline, bringing us to an all-time low.
In an effort to improve these statistics and to promote literacy, public libraries throughout the country (and the world) are coming to the rescue with ATM-like machines that dispense short stories.
According to this great story from CBS News, with just the press of a button, users can receive a free short story that takes either one, three, or five minutes to read. The stories, which vary in genre and style, are printed on environmentally friendly paper, using biodegradable ink.
And although there are currently only 35 short-story dispensers in North America, and 180 worldwide, those numbers are starting to grow.
Now, they are not suggesting that just anyone can write a great piece of literature.
But who knows- if you follow their suggestions, you may find that you have something worth writing about!
Danny Kimberlin’s Book
Our writers and editors manage multiple topics, multiple subject matter experts (SMEs), and multiple deadlines, all with equal ease. After hundreds of clients and decades of experience, it’s likely we’ve written about a business or focus like yours. But if we haven’t, rest easy: we’re quick learners who love research and never miss an opportunity to check a fact.
We’ve also come to grips with the realization that, online at least, readers want to get the point, fast. So we’ve mastered the art of the scannable post, including:
Highlighting important content
Links (learn more about our thought leadership capabilities here)
Calls to action that make people move. Now!
We’ll Work (Well) With Your SMEs
Your SMEs have vast knowledge
to share and keen insights to impart, but they’re generally so
caught up in their own work that they don’t have time to sit down
and write a blog post. (Which might be just as well, inclined as they
are to include everything they know instead of the key messages your
audience wants to hear.)
our writers have the copywriting chops necessary to prepare content
that keeps readers coming back for more. They also have the people
skills to work with your SMEs.
They’ll respect your SME’s time, do their homework, and come prepared.
They know how to ask thoughtful questions, listen, and follow up. That helps them reach the gems hiding under the surface.
They’ll do the hand-holding needed to get the project completed on time. Like discussing goals, deadlines, and expectations at the start. Agreeing on ways to track progress. And implementing an established process for copy review and revisions.
They’re diplomatic. They understand that sometimes SMEs feel the piece won’t be complete without those 117 slides they did in 1982. Our writers will explain why that isn’t the best approach and offer alternatives that will keep everyone happy.
In other words, our writers
create great partnerships with subject matter experts that result in
In-House SEO Expert
SEO has changed dramatically over the past decade: Today’s Google rankings are more complex and sophisticated than ever — and it takes more than repeated use of keywords to keep your brand on the first page. Authentic, engaging content matters more than keywords. If you aren’t offering anything of value, readers — and Google rankings — will quickly go elsewhere.
When you work with The Writers For Hire, you’ll have access to a full-time SEO expert who can help you create blog campaigns that rank for search terms your target audience will use. That means your blog campaign will be built around a steady stream of relevant, high-quality content — no keyword stuffing here!