Thought Leadership Content
THE FOUR MOST COMMON MISTAKES IN WHITEPAPERS
Producing successful whitepapers takes a combination of skill and creativity. It requires a practical approach that can help writers get their message out there and, in turn, provide readers with the information they seek. However, there are cases in which a whitepaper fails to deliver. When a paper fails, writers may be left wondering what […]
HOW TO CREATE AN EFFECTIVE CONTENT CALENDAR
“Content is king, but distribution is queen.” —Jonathan Perelman Perelman’s famous Buzzfeed pronouncement is truer than ever in 2021. With the proliferation of quality content competing for consumers’ attention across every platform and channel, the need for marketers to have a strategic, regular flow of content only continues to increase. It’s no secret that […]
14 EXAMPLES OF GREAT THOUGHT LEADERSHIP CONTENT
Thought Leaders We all know of and admire thought leaders. We can appreciate the fact that entrepreneurs like Bill Gates, Arianna Huffington, Tony Robins, and Mark Zuckerberg are thought leaders with considerable followings. And the list goes on throughout history to include politicians, philosophers, inventors, scientists, and scholars. But you don’t have to be a […]
HOW TO CONDUCT RESEARCH FOR A SUCCESSFUL WHITEPAPER
In business, whitepapers provide companies and professionals with the opportunity to communicate knowledge and share information. To make a whitepaper truly valuable, the information contained in it must reflect careful and diligent research, which then serves as the backbone of the whitepaper’s content. After all, a whitepaper is worthless if the information contained in it […]
MUST-HAVE COMPONENTS OF AN EFFECTIVE WHITE PAPER
“White Paper” or “Whitepaper” Research shows that the term “whitepaper” originated with the British government and was a more concise version of an in-depth “blue book.” Both terms were derived from the color of the document’s cover. The terms “white paper” and “whitepaper” are interchangeable. Whitepapers are typically longer and more in-depth than a blog, […]
WHAT ARE WHITEPAPERS?
A whitepaper is a written document that provides information on a specific topic. Companies and organizations use them to raise awareness of a particular topic or provide information on how their products or services can solve a problem. Whitepapers are authoritative, persuasive, and often highly detailed. They can be highly technical or use plain language, […]
HOW TO POSITION YOURSELF AS AN INDUSTRY EXPERT THROUGH CONTENT MARKETING
We are all good at something. Some of us are naturally good cooks, excellent writers, or born leaders. As we progress in our careers, we develop proficiency in subjects germane to our jobs. Sometimes, that proficiency and specialization becomes the core competency of our career. That proficiency and specialization can move markets, get interviews, get […]
WHAT IS CONTENT MARKETING?
Content marketing is a marketing approach that’s focused on delivering valuable and relevant content to a target audience. It aims to consistently attract followers by engaging them with content that addresses their particular needs. Brands use content marketing to generate leads and improve profitability by converting more leads into sales. While traditional marketing focuses on […]
MASTERING ROI: 11 TIPS FOR MEASURING CONTENT MARKETING AND THOUGHT LEADERSHIP
You’ve invested in content marketing and thought leadership campaigns in hopes that they will help to grow your business. But, how do you know if they are truly worth the money you put in? Too often, it can seem difficult to figure out if you should keep funding a particular type of marketing strategy or […]
THE GHOSTWRITER’S GUIDE TO WORKING WITH SMES
Imagine walking into a small conference room where a dozen engineers, all experts in technology design for the heavy equipment business, are seated at two rows of tables, looking like the world’s most disgruntled jury. Their company is launching a thought leadership program and these women and men are tasked with coming up with the […]