Writer’s Resources

01 Sep 2009
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MISUSED QUOTATION MARKS ARE “BAD”

When it comes to writing, there are dozens of rules just begging to be broken. Some are flexible and give you a little wiggle room — like hyphenation or deciding whether to use the comma before the “and” in lists. But there are other grammar rules that you just don’t break. You don’t tweak them; […]

14 Jul 2009
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RECESSION, ADVERTISING, AND OPPORTUNITY: FOOD FOR THOUGHT

Seems like when the going gets tough, the marketing budget is the first thing to get the axe. And, at first glance, the logic makes sense – after all, when money’s tight, isn’t it more important to keep the business you already have instead of dropping buckets of cash chasing new clients? Well, yes and […]

08 May 2009
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KILLER TIPS FOR STREAMLINING YOUR COPY, PART 1

As any writer knows, getting that first draft down on paper is only half the battle. Whether you’re writing web copy, a sales email, or a journalistic article, chances are, you and your editing team will go through a few rounds of tweaking and fine-tuning before your work is really done. So, I’ve decided to […]

04 May 2009
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LEVERAGING THE P.S. — WHY POSTSCRIPTS ARE IMPORTANT

I’ve been working on a direct mail marketing letter and wanted to share a little pearl of wisdom with everyone: how and why the P.S. or postscripts line is so important. Research shows that almost 80 percent of people will open a letter, scan the return address to see who sent it, then skip straight […]

06 Mar 2009
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GOT LEGS? CREATING AN AD CAMPAIGN WITH STAYING POWER

Quiz time: What’s the key to crafting an advertising concept that works? A.) Finding a hot celebrity to endorse your product or service B.) Changing your tagline and logo every six months so consumers won’t get bored C.) Coming up with a basic concept and tagline that’s flexible, memorable, and can be used for the […]

20 May 2008
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COOL STUFF FOR EVERY WRITER

There’s tons of cool stuff available for writers on the web these days – some of which you may not even know existed. Listed below are a few of my favorites to help you think, organize, create, manage, and most importantly, write. Photo by deglispiriti Buzzword: This is a free online word processor from Adobe. […]

21 Apr 2008
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INSPIRATION FROM ANYWHERE

As I missed my international flight home to Houston from Trinidad today, I was suddenly struck with an inspiration. Writers can find their muse anywhere at any time. Now, you may be wondering why being stuck at a foreign airport alone with absolutely no money and no lay of the land could inspire this thought […]

08 Apr 2008
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MAKE YOUR OWN KIND OF MUSIC

This week we have some advice passed on to me from best-selling author Karleen Koen.  Your assignment:  Write something, anything, every morning.  No need for prompts like those we gave you in a recent post.  No, this exercise is completely freestyle. Keep Your Mind and Fingers Nimble Every Day As a writer, even if you […]

01 Apr 2008
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GOOD WRITER TACTICS

Being a writer is NOT easy. You know that. Whether you are a freelancer or a Pulitzer-prize winning novelist, an immense amount of work goes into each word you put on paper. And even the most renowned writers have to work at it. Sure, every writer has his own personal tricks to keep the content […]

30 Mar 2008
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GETTING SITUATED: CREATING YOUR IDEAL WORK PATTERN

Hemingway made sure he wrote no less than 500 words a day, every day.  Faulkner always drank whiskey when he wrote, while Balzac is known to have sometimes consumed more than ten cups of espresso per day while he was working.  Thomas Wolfe allegedly preferred to write while standing up.  Getting sloshed while working will […]