The great thing about blogging and social media is immediacy, getting your message out in real time.
The only problem is, blogs and social media posts can take a long time to write. Which means today’s news and information can quickly become yesterday’s re-hash.
If you’re using the internet as part of your thought leadership strategy, The Writers For Hire is here to keep you current and top of mind with your audience. Our writers will produce content that:
- Is original and relevant
- Provides value to your readers
- Gets shared, again and again
And we’ll get those posts up on time, even under the most demanding schedule. Because, you know, leaders never like to be behind.
Our writers and editors manage multiple topics, multiple subject matter experts (SMEs), and multiple deadlines, all with equal ease. With journalism backgrounds and decades of experience – probably centuries, if we’re talking about a cumulative total – it’s likely they’ve written about a business or focus like yours. But if they haven’t, rest easy: they’re quick learners who love research and never miss an opportunity to check a fact.
They’ve also come to grips with the realization that, online at least, readers want to get the point, fast. So they’ve mastered the art of the scannable post, including:
- Strong headlines
- Compelling subheads
- Bullet points
- Highlighting important content
- Links (learn more about our thought leadership capabilities here)
- Calls to action that make people move. Now!
Whether you want The Writers for Hire to write and manage just the digital portion of your thought leadership campaign or take the wheel on every piece – including downloadables and sharable content like eBooks, whitepapers, case studies, press releases, podcasts, and YouTube videos – we’ll keep your project moving and keep you squarely in front of your audience and ahead of the competition.
Blog and Social Media Content
Your SMEs have vast knowledge to share and keen insights to impart, but they’re generally so caught up in their own work that they don’t have time to sit down and write a blog or social media post. (Which might be just as well, inclined as they are to include everything they know instead of the key messages your audience wants to hear.)
Fortunately, our writers have the copywriting chops necessary to prepare content that keeps readers coming back for more. They also have the people skills to work with your SMEs.
- They’ll respect your SME’s time, do their homework, and come prepared.
- They know how to ask thoughtful questions, listen, and follow up. That helps them reach the gems hiding under the surface.
- They’ll do the hand-holding needed to get the project completed on time. Like discussing goals, deadlines, and expectations at the start. Agreeing on ways to track progress. And implementing an established process for copy review and revisions.
- They’re diplomatic. They understand that sometimes SMEs feel the piece won’t be complete without those 117 slides they did in 1982. Our writers will explain why that isn’t the best approach and offer alternatives that will keep everyone happy.
In other words, our writers create great partnerships with subject matter experts that result in great work. In fact, they’ve done exactly that for companies in these industries:
Blogs and social media are great for generating loyalty, promoting products and businesses, connecting with customers, and establishing your company – or yourself – as an expert. Given the fact that B2B buyers are twice as involved in online media as the average American, using social networking can put you in front of an audience eager to hear your message.
If you’re considering using the internet to establish or expand your thought leadership presence, remember that it’s impossible to be everywhere. And, truth be told, you don’t need to be on every social channel. One person’s Instagram is another person’s LinkedIn.
It’s important to remember there’s more to social media than posting a blog on your website and sitting back, waiting for something to happen. An effective, multi-faceted strategy typically includes:
- Using links to leverage your content and get people back to your website and blog.
- Sharing content from peers and professional organizations.
- Networking with other influencers.
- Answering questions and responding to comments.
- Monitoring engagement and adjusting course as needed.