Launch/Rebranding Campaigns

Your marketing agency just landed a branding campaign with a large, multi-national oil and gas company. They want a marketing plan – complete with potential taglines and ad copy – in just a few days.

Your in-house marketing team is working on a product launch that includes everything from elevator pitches and taglines to social media promotions, marketing collateral, and web content. You need creative, well-written content for all of it – and your in-house writing team is stretched thin.

You want a fresh set of eyes to help your team identify new audiences and come up with new angles for your latest marketing campaign.

Your agency needs a few extra copywriters – but you don’t want to sacrifice quality or waste valuable time micromanaging inexperienced freelancers.

Do any of these scenarios sound familiar? If you’re in marketing, we’re guessing the answer is “yes.”

The Writers For Hire has longstanding relationships with several well-known marketing agencies and in-house marketing departments. Our marketing clients know they can count on us to fall right into step with their in-house teams to provide writing, editing, and creative brainstorming services to support a new campaign or product launch.

An Experienced, Deadline-Driven Writing Team

When you work with us, you get much more than a freelance copywriter – you get a proactive, effective team of smart, experienced marketing copywriters ready to support every aspect of your next product launch or branding project:

  • Competitive/SWOT analysis.
  • Research and analysis of competitive landscape, potential clients, and industry trends.
  • Project management.
  • Campaign concepting and brainstorming.
  • Copywriting, editing, and proofreading services for marketing collateral including print ads, landing pages, brochures, and more.

Past Projects

Our team has worked with marketing agencies and in-house marketing and communications departments on several major product launch, branding, and marketing campaigns, including:

  • Marketing campaign collateral: Fortune 500 brand. Our team wrote, edited, and partnered with a design firm to create web content, branding guidelines, employee incentive materials, brochures, print ads, taglines, dealer sales collateral, and a recruiting campaign for a publically traded heavy equipment manufacturer.
  • Branding campaign and marketing collateral: valve manufacturer. The Writers For Hire worked with a major valve manufacturer’s marketing team to create a new branding strategy designed to appeal to the next generation of engineers and decision-makers. The project included copy for print ads, brochures, banner ads, and trade show displays.
  • Writing, editing, and proofreading: re-branded university website. Our team worked with a marketing agency to produce 150+ pages of new content for the redesigned university website. This multi-phase project was part of a larger re-branding campaign, and it required weeks of information-gathering and research; management of a team of 5+ writers; and creating and maintaining page templates and a style/proofreading guide.
  • Web copy: major oilfield services company. The Writers For Hire researched and wrote 700+ pages of original web copy for a client’s newly redesigned website. The project – which required us to work hand-in-hand with the company’s in-house marketing and communications team – included more than 200 hours of in-depth interviews with SMEs, engineers, and technicians. Across all pages, we ensured that we maintained voice and writing style consistent with the company’s established brand and identity.

“White Label” Branding and Marketing

Many of our branding and product launch clients are marketing firms who simply don’t have enough full-time copywriters to produce large amounts of high-quality content on a tight turnaround time.

At the same time, though, they may not want to advertise the fact that they’ve outsourced their copywriting. We get that – and we’re happy to offer “white label” creative services to clients who prefer not to disclose the fact that they used a third-party writing firm. Our team can fall easily into step with your company’s marketing department, and we will treat your clients and projects with same the care and courtesy you’d expect from your in-house team.

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Project Description

Our Launch/Rebranding Campaigns Portfolio

Recruiting Ad Campaign
Recruiting Ad Campaign
Corporate Recruitment Print Ad Campaign
Corporate Recruitment Print Ad Campaign
Career and Benefits Overview Pamphlet
Career and Benefits Overview Pamphlet

Why Choose The Writers For Hire?

Put your trust in The Writers For Hire. We help you define what you need to produce the most exceptional copy possible, and we consistently deliver what we promise. When it comes down to it, you won’t find another professional writing team that can provide the same level of commitment:

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We have the experience you need.

Other writing firms have good teams – but we have a great team. Our highly credentialed and experienced writers are degreed, full-time professionals, several of whom hold Ph.D.’s and master’s degrees in their fields. They bring a variety of backgrounds and, perhaps more importantly, understand how the business world works.

We get to know you

Developing and maintaining long-term client relationships is important to us. We take the time to get to know your company so we can develop messaging that both fits your company personality and presents real value to your end customer.

We are part of your team.

We believe in treating your project as our own. We’re not just writing your copy; we’re helping you deliver on your promise – to your boss, to yourself, to your stakeholders. That means we become proactive members of your company and seamless extensions of your internal team. Sure, we’ll take directions when you know exactly what you want. But we’ll also make suggestions when you need guidance to make every project a success.

We are efficient.

Time is valuable. The Writers For Hire won’t waste yours. We recognize that you don’t have enough hours in the day to train writers and editorial project managers – on the other hand, you can’t afford to make mistakes on such an important element of your business operations. We use a proprietary process to quickly synch with your team, and award-winning software to efficiently manage campaigns with hundreds of deliverables.

We’ve got your back.

Say your lead writer is out of the office, and you need a quick turnaround on a new deliverable. You have back-up who knows the particulars of your account and can move your projects ahead seamlessly. So go ahead and call us at any given time – we’ll make it happen for you.

We are exceptionally customer-focused.

Our dedication to customer service is obvious: You’ll never worry about being able to reach us. You’ll have a dedicated team assigned to you, and you can rest assured that your team will be highly responsive.

But don’t just take our word for it. Our client list speaks for itself.

We assist Fortune 100s, government entities, and large corporations – including Hilton, Forbes, Ronald Reagan Building and International Trade Center, Sara Lee, Rig-Zone, St. Arnold Brewing Company, Caterpillar, and Mitsubishi Forklift Truck, to mention just a few.

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Launch/Rebranding Campaigns

Posted on 12 May 2017

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Your marketing agency just landed a branding campaign with a large, multi-national oil and gas company. They want a marketing plan – complete with potential taglines and ad copy – in just a few days. Your in-house marketing team is…

Testimonials

“Thanks a million once again; your team is worth your promise of customer satisfaction! A job well done!”
Dealership Owner,

"The Writers For Hire grasps your challenge quickly and is able to translate (your information) into something with much more sophistication and efficiency."
President, International Software Company,

Request A Quote

To receive a no-obligation quote for your next copywriting, ghostwriting, editing, or proofreading project, fill out the form below or call (713) 465-6860.

To review general pricing, visit our copywriting prices pages.

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