The Write Blog

11 May 2021

PRIVACY PROTECTION AND COPYRIGHT: THE LEGAL SIDE OF WRITING A BIOGRAPHY

Biographies are perennial bestsellers. Depending on the subject, biographies can turn an author into a household name almost overnight. However, a biography can also leave an author with serious legal issues if they don’t approach the project in the right way. Authors also need to be objective in separating fact from opinion as they are […]

07 May 2021

HIRING A GHOSTWRITER: THE PROS AND CONS OF HIRING A GHOSTWRITER TO PRODUCE A PERSONAL OR FAMILY HISTORY BOOK

“If you cannot get rid of the family skeleton, you may as well make it dance.”—George Bernard Shaw Deciding to produce a book can be quite daunting, especially when it is about personal or family history. It can prove to be an even more daunting task when the book is about an important family event […]

04 May 2021

THE TRUTH ABOUT GHOSTWRITING AROUND THE WORLD

Imagine this scenario. A CEO of an up-and-coming winery wants to get the word out about a new technique her company is using to fertilize grapes in their vineyard, creating new and amazing flavors in otherwise standard grapes. She knows the process inside and out. What she doesn’t know is how to craft an interesting […]

30 Apr 2021

THE FOUR MOST COMMON MISTAKES IN WHITEPAPERS

Producing successful whitepapers takes a combination of skill and creativity. It requires a practical approach that can help writers get their message out there and, in turn, provide readers with the information they seek. However, there are cases in which a whitepaper fails to deliver. When a paper fails, writers may be left wondering what […]

28 Apr 2021

THE SIX TYPES OF EDITING: KNOWING WHICH IS THE RIGHT ONE

Legendary novelist Stephen King once said, “To write is human, to edit is divine.” Indeed, nothing is perfect the first time. Writing is no exception. Effective writing requires a progressive approach. No matter how good writing is the first time, a good edit can take a text from good to great. When readers lay their […]

23 Apr 2021

READING WHAT’S REAL: 11 TYPES OF NONFICTION

If you had to guess, which book category would you suppose is the largest in the United States, by both volume and sales revenue? Would you guess Romance? Mystery? It’s actually neither! In fact, it’s not any genre of novel. Believe it or not, according to NPD Booskscan, it’s actually nonfiction. Nonfiction, by definition, is […]

20 Apr 2021

AUTOBIOGRAPHY 101: HOW TO WRITE A CAPTIVATING STORY OF AN AMAZING LIFE

These days, autobiographies seemingly overrun the book market. And it appears that anyone with a claim to fame wants to profit from their notoriety. However, writing an autobiography is not merely about regaling readers with disjointed anecdotes. An effective autobiography communicates a message that serves as an overarching theme throughout the work. As such, it […]

16 Apr 2021

PART 2: THE SIX MUST-HAVE ELEMENTS IN STANDARD OPERATING PROCEDURES

Remember when your English teacher introduced the idea of an introductory paragraph? She said you need to include certain information to help the reader immediately identify what your essay or story is about. And what made that lesson so memorable was the inclusion of Who, What, When, Where, and Why. All those W’s stuck in […]

14 Apr 2021

WHAT ARE THE BENEFITS OF STANDARD OPERATING PROCEDURES?

It’s likely that if you’ve been in business for long, you understand the need for Standard Operating Procedures (SOPs). You may have even discovered the need for them when faced with a problem that resulted from not having them. The problem may have been so severe that you’ve become a real cheerleader for SOPs. But […]

09 Apr 2021

HOW TO CREATE AN EFFECTIVE CONTENT CALENDAR

“Content is king, but distribution is queen.” —Jonathan Perelman Perelman’s famous Buzzfeed pronouncement is truer than ever in 2021.  With the proliferation of quality content competing for consumers’ attention across every platform and channel, the need for marketers to have a strategic, regular flow of content only continues to increase.   It’s no secret that […]