The Write Blog

11 Dec 2017

THE ART AND SCIENCE OF RFP WRITING

We’ve written quite a few blogs about how to craft a thoughtful, well-organized response to a request for proposal (RFP). If you’ve ever been tasked with responding to an RFP, you know that proposal writing takes a staggering amount of work, and just the right balance of art (writing and communication are definitely arts) and […]

05 Dec 2017

COMMUNICATING WITH CUSTOMERS IS NO LONGER NOT AN OPTION- TIPS FOR NAVIGATING THE ONLINE CUSTOMER EXPERIENCE

Gone are the days when a customer walked away from a less-than-stellar dining, shopping, or service-related experience with head held low and disappointment weighing heavy on her shoulders. Now, an unhappy customer can spread word of a business blunder in the blink of an eye by posting a bad review on Yelp, a scathing video […]

28 Nov 2017

GOING BEHIND THE CURTAIN: FAQ ON PUBLISHING AND THE LEGAL ISSUES OF HIRING A GHOSTWRITER

In the first nine months of 2017, nearly two dozen civil lawsuits were filed that included allegations of libel or defamation. And those were just the cases in the United States Fifth Circuit Court…in Texas alone. Nationwide, more than 440 such cases were filed during the same time. Of those, many are obscure cases that […]

21 Nov 2017

NAVIGATING A SUCCESSFUL PROPOSAL PROCESS: PART 2 OF 3

We’re Going Forward. What Next? The Go/No-Go meeting was held, and the decision’s been made: Your company is going forward with the proposal. Now the ball is back in your court. You’ve managed a proposal team before, but the contract was simple and called for far fewer resources. This one will require input from several […]

14 Nov 2017

THE 108 MOST PERSUASIVE WORDS IN THE ENGLISH LANGUAGE

Copywriters know power verbs sell and convince. Internally, we have a list of 108 verbs that we’ve been using for a good decade, and we recently thought we should share it with proper credit to the original author. We found that although the list is being recirculated (and in many cases claimed as original by […]

13 Nov 2017

ARE YOU WRITING FOR YOU OR WRITING FOR THEM?

A Tip on How to Balance Good Writing with Good Customer Service I had spiders in my garage. Lots of them. Probably hundreds, to be honest. But they were just in my garage — they hadn’t infiltrated my home. Yet. In fact, I hadn’t seen a single spider in the living room, the bedroom, or […]

08 Nov 2017

READING BETWEEN THE LINES: AVOIDING COMMUNICATION BREAKDOWNS IN THE CREATIVE PROCESS

If there’s one thing that drives a project forward while keeping everyone working toward the same goals, it’s good communication. At some point or another, all agencies encounter communication breakdowns. You think a project is moving along beautifully only for it to hit a sudden stall as you come up against an (occasionally angry) brick […]

19 Oct 2017

THE ART OF TECHNICAL GHOSTWRITING

One of the most challenging aspects of technical writing is communicating effectively with a subject matter expert (or SME, commonly pronounced as one word “smee”). SMEs have the knowledge that the technical writer must extract and translate into useful publications, such as documents, videos, webinars, classroom courses, and marketing collateral. In some cases, the technical […]

12 Oct 2017

INTERVIEW: A LOOK AT PUBLISHING OPTIONS

If you’ve written a book, you have several options for getting your final product in front of readers: traditional publishing, self-publishing, and niche publishing. Not sure which is best for you? Wintress Odom, owner of The Writers For Hire, shares a few suggestions to consider during this interview on radio show, The Price of Business. […]

12 Oct 2017

INTERVIEW: THE 7 STAGES OF BOOK WRITING

As owner of a ghostwriting company, Wintress Odom hears a lot of questions about how to write a book. For starters, she suggests, break the project into manageable tasks or stages, so you won’t feel overwhelmed. During her latest interview on The Price of Business, Wintress describes the seven stages that she works through during […]

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