The Write Blog

19 Feb 2020

MASTERING ROI: 11 TIPS FOR MEASURING CONTENT MARKETING AND THOUGHT LEADERSHIP

You’ve invested in content marketing and thought leadership campaigns in hopes that they will help to grow your business. But, how do you know if they are truly worth the money you put in? Too often, it can seem difficult to figure out if you should keep funding a particular type of marketing strategy or […]

12 Feb 2020

BEST PRACTICE FOR DISTRIBUTING SOPS

So, your standard operating procedures (SOPs) are ready to go—you’ve written them, had them reviewed and tested, and incorporated feedback. Now all you have to do is distribute them. That should be the easy part, right? Well, you’re probably dealing with a lot of SOP content, and it can be hard to know exactly who […]

06 Feb 2020

PROOFREADING ALWAYS COUNTS

Proofreading Always Counts In 1904, dressmaker Lena Himmelstein Bryant opened a boutique in New York City. When she opened her business account at the bank, the clerk misspelled her name… and Lena simply rolled with it. If not for a similar situation, we might be googoling things on the internet today. Here’s the story: When […]

30 Jan 2020

THE ART OF TECHNICAL GHOSTWRITING

One of the most challenging aspects of technical writing is communicating effectively with a subject matter expert (or SME, commonly pronounced as one word “smee”). SMEs have the knowledge that the technical writer must extract and translate into useful publications, such as documents, videos, webinars, classroom courses, and marketing collateral. In some cases, the technical […]

27 Jan 2020

CAPTURING WORDS—TOOLS WRITERS USE FOR RECORDING INTERVIEWS

If there is one thing that is guaranteed to improve a piece of writing and make it more interesting, it’s interviews. Adding firsthand experience, professional perspectives, and touching personal stories about a topic helps to elevate writing in a way that nothing, not even seriously in-depth research, can. For as long as writers have been […]

15 Jan 2020

THE P’S AND Q’S OF PROOFREADING

Proofreaders don’t get enough credit – and a lot of people don’t spend enough time proofreading their own work. Proofreading is about more than just making sure to cross all the t’s and dot all the i’s. We’ve put together a list of helpful proofreading tips to make sure that your documents come out as […]

31 Dec 2019

8 TIPS FOR WORKING WITH YOUR GHOSTWRITER TO GET GREAT CONTENT

You have a terrific idea for a book, but maybe you don’t have the writing skills or the time to make it happen. Instead of letting that stop you, you’ve gone the extra mile and found a ghostwriter. Now that you’ve signed the contract, how can you make the most of your investment? Learn how […]

23 Dec 2019

LOGICAL LINKING IN WRITING

One of my new pet peeves is prepositional phrases that don’t actually logically link to the rest of the sentence.

18 Dec 2019

TALKING TO SMES: HOW TO MAKE THE MOST OF THEIR TIME (AND YOURS)

When it comes to adding clout to a piece of writing, fewer things help more than talking to a subject matter expert (SME). They know the ins and outs of what you’re writing about and they know it well. They are the expert after all. The context and technical knowledge that an SME brings to […]

12 Dec 2019

THINK YOU’RE DONE EDITING? TAKE A STEP BACK.

A writer’s work is never done. When you’re writing, you can get so wrapped up in the proofreading and editing process that you miss a HUGE oversight or error in your copy. This goes for all writing – whether it’s a marketing letter, a web page, or a novel. So, when you think you’re done […]