The Write Blog

16 Apr 2021

PART 2: THE SIX MUST-HAVE ELEMENTS IN STANDARD OPERATING PROCEDURES

Remember when your English teacher introduced the idea of an introductory paragraph? She said you need to include certain information to help the reader immediately identify what your essay or story is about. And what made that lesson so memorable was the inclusion of Who, What, When, Where, and Why. All those W’s stuck in […]

14 Apr 2021

WHAT ARE THE BENEFITS OF STANDARD OPERATING PROCEDURES?

It’s likely that if you’ve been in business for long, you understand the need for Standard Operating Procedures (SOPs). You may have even discovered the need for them when faced with a problem that resulted from not having them. The problem may have been so severe that you’ve become a real cheerleader for SOPs. But […]

09 Apr 2021

HOW TO CREATE AN EFFECTIVE CONTENT CALENDAR

“Content is king, but distribution is queen.” —Jonathan Perelman Perelman’s famous Buzzfeed pronouncement is truer than ever in 2021.  With the proliferation of quality content competing for consumers’ attention across every platform and channel, the need for marketers to have a strategic, regular flow of content only continues to increase.   It’s no secret that […]

06 Apr 2021

COPYWRITER Q&A: BRENDA HAZZARD ON EDITING MEMOIRS AND FAMILY HISTORY BOOKS

TWFH Copywriter Brenda Hazzard has over 30 years’ experience working as a writer and editor in the private and public sectors. With The Writers For Hire (TWFH,) Brenda’s editing and proofreading talents are put to use in a variety of projects, including memoir and family history books. In this installment of Copywriter Q&A, Brenda spoke […]

02 Apr 2021

WRITING NONFICTION: THE INS AND OUTS OF AN ENGAGING NONFICTION BOOK

Mark Twain once said, “Write what you know.” Indeed, his words resonate with the power of universal truth. Writing compelling nonfiction books is about infusing passion into a topic that would surely seem mundane in the hands of a lesser writer. Unfortunately, for many writers, finding either a topic or a passion is difficult enough, […]

30 Mar 2021

BIZARRE FACTS THAT PROVE REALITY IS STRANGER THAN FICTION

You’ve likely heard the famous quote from writer extraordinaire, Mark Twain, that says, “Truth is stranger than fiction, but it’s because Fiction is obliged to stick to possibilities; truth isn’t.” But just how strange can truth be? In this fascinating article from Buzzfeed, they give 42 examples of weird true facts that will be sure […]

26 Mar 2021

BECAUSE “STUFF” HAPPENS: HOW TO WRITE AND ACTIVATE YOUR CRISIS COMMUNICATIONS PLAN

If there’s anything 2020 taught us, it was the importance of being prepared for when things change on a dime.  The year was full of crises, from the COVID-19 pandemic and racial injustice demonstrations to the most contentious election in recent history. The hits, as they say, just kept coming. And as we entered 2021, […]

23 Mar 2021

WHAT ARE PRESS RELEASES?

Press releases are brief text pieces that communicate a specific message. Organizations, such as governments and companies, as well as public individuals use press releases to communicate noteworthy information to the general public. And often, press releases contain information related to a specific topic or event. Nowadays, press releases have both digital and print formats. […]

19 Mar 2021

WHY HIRING A GHOSTWRITER FOR YOUR NONFICTION CONTENT IS A GREAT INVESTMENT

Content Marketing is a potent tool for any brand. It provides the opportunity for a brand to position itself in consumers’ minds by offering relevant content that addresses and/or solves a problem that the consumer has. And brands that use content marketing often produce nonfiction content to raise awareness of a problem and solution. According […]

16 Mar 2021

14 EXAMPLES OF GREAT THOUGHT LEADERSHIP CONTENT

Thought Leaders We all know of and admire thought leaders. We can appreciate the fact that entrepreneurs like Bill Gates, Arianna Huffington, Tony Robins, and Mark Zuckerberg are thought leaders with considerable followings. And the list goes on throughout history to include politicians, philosophers, inventors, scientists, and scholars. But you don’t have to be a […]