The Write Blog

14 Nov 2019

HOW TO KICK-OFF A WRITING PROJECT: PART THREE – GATHERING INFORMATION

The team is in place and the kick-off meeting ( or kick-off call) is over. Now comes the content. You probably have a good idea of what you need from everyone. You’ll find, however, that different colleagues require different levels of engagement. Your main challenge may well be dealing with various comfort levels when it […]

12 Nov 2019

THE 108 MOST PERSUASIVE WORDS IN THE ENGLISH LANGUAGE

It’s a long known fact that the secret to persuasive writing isn’t in the adjectives, it’s in the verbs. Copywriters know power verbs sell and convince. Internally, we have a list of 108 verbs that we’ve been using for a good decade, and we recently thought we should share it with proper credit to the […]

07 Nov 2019

UPDATING TRAINING MATERIALS QUICKLY AND EFFICIENTLY

If you have ever managed a company, you know that training materials are a necessity. However, ensuring that those training materials are always up-to-date can be an overwhelming task. Medium- and large-size organizations face content consistency challenges all the time. We know that overcoming these challenges may feel like an uphill battle or a backburner […]

05 Nov 2019

HOW THE PRONOUN “YOU GUYS” CAME TO BE

As a writer, I have always struggled with second-person pronouns. Having spent the last few years working with a Houston-based writing team, I have taken to occasionally using “ya’ll” in my every-day speech. However, writing “ya’ll” seems to be too much of a commitment for me. As a non-Southerner, it somehow feels like I am […]

31 Oct 2019

MARKETING BUZZWORDS DEMYSTIFIED

If you have turned on the TV or engaged in social media over the past decade, you have almost certainly heard the buzz about buzzwords. They are everywhere. From politicians to celebrities to company CEOs, it seems that everyone is using buzzwords. But, what exactly are buzzwords? And what are they used for? Let’s start […]

29 Oct 2019

COPYRIGHT RULES FOR BLOG WRITERS

Every good blogger knows that photos are an integral part of blog writing. The use of photos and graphic images helps improve your blogs by breaking up the text and giving your readers something interesting to look at.  But how do you find free images to use? And how do you know that those images […]

24 Oct 2019

COPYWRITER Q&A: ANGIE FREDERICKSON ON SOCIAL MEDIA IN HEALTHCARE

Angie Frederickson has two decades of marketing and journalism experience, and her specialty is healthcare marketing. Her impressive resume includes a four-year stint as the marketing manager at Children’s Healthcare of Atlanta, and she has worked on content marketing and social campaigns for a variety of healthcare-related projects. In this installment of Copywriter Q&A, Angie […]

22 Oct 2019

THE BIZARRE WRITING HABITS OF FAMOUS AUTHORS

For even the most skilled writers, it takes a special kind of motivation to turn out literary hits. While some writers may rely on a good cup of coffee, and perhaps some inspirational music, there are others who take a less conventional approach to finding motivation. Take Benjamin Franklin, for example. He felt that his […]

17 Oct 2019

HOW DO YOU FIND OUT ABOUT YOUR FAMILY HISTORY?

You have decided to explore your family history, and are ready to dive in, but you are not quite sure how to get started. You have heard various family stories passed down from older generations, but you don’t know which stories are factual or which are exaggerated versions of the truth. You also have a […]

15 Oct 2019

WHY THE ENGLISH LANGUAGE IS A WRITER’S NIGHTMARE

I have always felt sorry for people who have to learn the English language. For writers in particular, English can be a complete nightmare. Some may say that it can be understood “through tough thorough thought, though,” but let’s face it- English has some really crazy aspects that simply do not make any sense. Take […]