The Write Blog

22 Feb 2019

TWO DECISIONS TO MAKE BEFORE YOU START WRITING YOUR BOOK

Most of our ghostwriting clients come to us with some clear ideas of what they want in their book: They know what they want to say, and they know who they’re writing for. They know why they’re writing a book — whether it’s to honor a loved one, bolster their career, share their expertise, or […]

21 Feb 2019

AUTOLOGICAL WORDS: WORDS THAT DESCRIBE THEMSELVES

As writers, we are passionate about words and language. Oftentimes, when we come across a word that we have never heard before, we immediately want to know not only the meaning, but also the history of the word. In most cases, as with most words, the actual meaning of the word has nothing to do […]

20 Feb 2019

TOP SIX (REALLY) FREE IMAGE SITES

With the Internet’s seemingly endless stream of images for any given subject, it’s hard to know which ones are free to use, and which ones are protected by strict copyrights. Seeing a large watermark on an image is generally a good indication that the image you are looking at is copyrighted. But what if there […]

19 Feb 2019

COFFEE – THE KEY TO WRITERS’ SURVIVAL

Some things just go together: peanut butter and jelly, salt and pepper, the sun and the moon…writers and coffee! There are numerous possible reasons as to why coffee has become the “nectar of the writer” over the years. Perhaps it is the boost of energy and stimulation from the caffeine. Maybe it’s the flavor of […]

18 Feb 2019

COPYWRITER Q&A: GETTING SOCIAL WITH DANA ROBINSON

Our resident social media guru Dana Robinson has provided businesses with blog and social media content for nearly a decade. Her career — much like a social campaign or Instagram account — grew organically, starting with newsletter and blog and social content for a single nonprofit client. Today, she manages blogs and social media campaigns […]

15 Feb 2019

YOUR GUIDE TO THE FAMILY HISTORY INTERVIEW

So, you’ve decided to write a family history book but are not quite sure where to start. Or, maybe you are ghostwriting an autobiography for someone else. Either way, you’ll want to be sure to include all of the best family stories. If you rely on just your own memory, or that of your subject, […]

14 Feb 2019

ACCOMMODATING ALL FIVE TYPES OF WEB VISITORS

There are five different types of online visitors, each with unique reading and learning styles. In order to write effective copy, your website needs to reach each of the different types of readers and give them the information they need in the way they want it. Let’s take a look at each of the types […]

13 Feb 2019

MICROCOPY: SMALL WORDS WITH A BIG IMPACT

When it comes to communication, few things are as important as the words we choose. Especially in written communication. And although most writers pay close attention to how things are worded when writing web content, there is one kind of writing that tends to get overlooked or downplayed as being less important. That is microcopy. […]

12 Feb 2019

HOW TO FIND THE RIGHT TONE AND VOICE IN WRITING

As writers, we are always trying to make sure that our work reflects our clients’ unique and authentic personalities. It’s important that the things we write do not sound “cookie cutter,” or too generic. At the same time, though, we want to make sure that our writing is relatable and entertaining.   But, how do […]

11 Feb 2019

COPYWRITER Q&A: RFP SURVIVAL, SUCCESS, AND LESSONS LEARNED WITH SHELLY SPENCER

TWFH team member Shelly Spencer has more than two decades of experience in RFP writing and has worked with up-and-coming organizations and non-profits with budgets of $30 million per year. One thing she’s learned? Although RFPs can vary greatly in terms of subject matter, industry, length, and format, the process of preparing a response is […]

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