The Write Blog

01 Mar 2024

THE 4 STEPS TO GROWING AN AUDIENCE FOR YOUR CONTENT CAMPAIGN

Okay, let’s be honest: Person to person, writer to writer—writer’s honor, we don’t judge! —as much as we like to say we write as a means to honor our drive to create content, we also write with the intention of the public consuming our content. There’s just nothing like sharing something that you’ve made and […]

27 Feb 2024

HOW TO BE A PR PRO FOR YOUR B2B CONTENT MARKETING

Making content is one thing but getting it in front of the right people is entirely another. Think about it: Between the extensive amount of content that’s published every day, all the different types and focal points of content, and so many possible audiences… well, approaching public relations (PR) activities like press releases and trade […]

23 Feb 2024

B2B SOCIAL MEDIA TIPS BY INDUSTRY. WE KNOW YOU WANT TO CLICK THAT.

If your content marketing agency is having a hard time getting creative with your business-to-business (B2B) products, they aren’t alone. While business-to-consumer (B2C) brands seem to effortlessly push out content that inspires dozens of comments and hundreds of clicks, content marketing agencies that have taken on “dryer” B2B products can feel a bit hamstrung. They […]

20 Feb 2024

SCHEDULING YOUR CONTENT CAMPAIGN

Call it a content schedule, a content calendar, a content marketing plan, an editorial calendar, or anything you like. Whatever you call the document that puts—and keeps—your content campaign on schedule, it’s a necessity given the current nature of marketing. That’s because marketing has done a hairpin turn away from old-fashioned scattershot advertising campaigns and […]

16 Feb 2024

OLD TRICKS, NEW CLICKS: CONTENT CREATION STRATEGY FOR REPURPOSING YOUR CONTENT

As a tactic long employed by the top content marketing firms, repurposing content is an excellent way to give old work new life and expand its reach. But what does it mean to repurpose content? And what are the rules for doing so? Stay tuned as we go over ways that content can be repurposed, […]

13 Feb 2024

YOUR KEYWORD COMPASS: THE COMPLETE GUIDE TO FINDING TARGET KEYWORDS

Okay, is everyone ready for the target keyword scavenger hunt? Make sure you have your map, your compass, a magnifying glass, some trail markers… Don’t worry— finding target keywords isn’t actually a scavenger hunt that requires a map and compass. But you can think of target keywords as the true North on a compass, pointing […]

09 Feb 2024

THE FUTURE OF CONTENT MARKETING

Content marketing has boomed in the last few years and there are no signs of that changing anytime soon. So, why have content marketing strategies become such a fundamental marketing component that almost every business imaginable has embraced? The answer is very simple. When you provide your prospective customers with valuable, helpful, and free information, […]

06 Feb 2024

OWNED, PAID, AND EARNED CONTENT: WHAT’S THE DIFFERENCE?

Content campaigns are a great way to attract new clients and raise brand awareness. However, not all online content can, or should, serve the same purpose. Join us as we discuss the different categories of content and how to properly utilize them in your next content marketing plan. The Three Types of Content Content within […]

02 Feb 2024

DECODING CONFUSING TERMS IN CONTENT MARKETING

In the world of content overload, the key to standing out among your competitors is your content marketing campaign. Great content campaigns— as part of a solid overall content marketing strategy—provide customers with highly useful information, deliver value, and help shape brands into market leaders. That is why brands cannot afford to make mistakes when […]

30 Jan 2024

PLANNING YOUR DIGITAL MARKETING CONTENT

Today, content isn’t a “frill” ornamenting your marketing strategy; to a large extent, it is the strategy. And a content-centered strategy requires a plan. Sprinkling random content “here and there” doesn’t constitute a content plan. It’s certainly better than nothing, but to consistently connect with and sell to customers or clients, a strategic content plan […]