The Write Blog

15 Mar 2024

TRACKING AND REPORTING YOUR CONTENT MARKETING GOALS

Let’s be real: When you’re working toward a goal—any goal (even if it’s to master making the perfect quesadilla)—it’s all about the results. So, you want to be able to visualize your progress and assess what’s working and what needs modification.   The same goes for your content marketing goals. Tracking and reporting are essential […]

12 Mar 2024

MAXIMIZING YOUR CONTENT STRATEGY PLAN WITH OFFSITE WEB PROPERTIES

Nowadays, brands fight hard to establish themselves amid a sea of competitors, jockeying for position to catch limited consumer attention spans. In this climate, companies must find the best way to stand out from the crowd with their target audience. That’s why every solid content strategy plan needs to consider every possible digital space its […]

08 Mar 2024

STANDING OUT IN THE DIGITAL NOISE: UNIQUE CONTENT MARKETING IN THE AGE OF AI

It would be nearly impossible not to have heard about ChatGPT and the power of Artificial Intelligence (AI) tools in the creative landscape. Now, more than ever, AI is an essential tool in content marketing. In fact, you might even have noticed that around the web there have been an increasing number of articles and […]

05 Mar 2024

CONTENT STRATEGISTS’ BACKLINKING STRATEGIES FOR SEO SUCCESS

Undeniably, the internet is a valuable information source. The days of spending hours scouring for information in library reference books belong to a bygone era, thanks to the Web. While online information sources are convenient, their genuineness and reliability can come into question. So what can serious publications do to reassure readers their sources can […]

01 Mar 2024

THE 4 STEPS TO GROWING AN AUDIENCE FOR YOUR CONTENT CAMPAIGN

Okay, let’s be honest: Person to person, writer to writer—writer’s honor, we don’t judge! —as much as we like to say we write as a means to honor our drive to create content, we also write with the intention of the public consuming our content. There’s just nothing like sharing something that you’ve made and […]

27 Feb 2024

HOW TO BE A PR PRO FOR YOUR B2B CONTENT MARKETING

Making content is one thing but getting it in front of the right people is entirely another. Think about it: Between the extensive amount of content that’s published every day, all the different types and focal points of content, and so many possible audiences… well, approaching public relations (PR) activities like press releases and trade […]

23 Feb 2024

B2B SOCIAL MEDIA TIPS BY INDUSTRY. WE KNOW YOU WANT TO CLICK THAT.

If your content marketing agency is having a hard time getting creative with your business-to-business (B2B) products, they aren’t alone. While business-to-consumer (B2C) brands seem to effortlessly push out content that inspires dozens of comments and hundreds of clicks, content marketing agencies that have taken on “dryer” B2B products can feel a bit hamstrung. They […]

20 Feb 2024

SCHEDULING YOUR CONTENT CAMPAIGN

Call it a content schedule, a content calendar, a content marketing plan, an editorial calendar, or anything you like. Whatever you call the document that puts—and keeps—your content campaign on schedule, it’s a necessity given the current nature of marketing. That’s because marketing has done a hairpin turn away from old-fashioned scattershot advertising campaigns and […]

16 Feb 2024

OLD TRICKS, NEW CLICKS: CONTENT CREATION STRATEGY FOR REPURPOSING YOUR CONTENT

As a tactic long employed by the top content marketing firms, repurposing content is an excellent way to give old work new life and expand its reach. But what does it mean to repurpose content? And what are the rules for doing so? Stay tuned as we go over ways that content can be repurposed, […]

13 Feb 2024

YOUR KEYWORD COMPASS: THE COMPLETE GUIDE TO FINDING TARGET KEYWORDS

Okay, is everyone ready for the target keyword scavenger hunt? Make sure you have your map, your compass, a magnifying glass, some trail markers… Don’t worry— finding target keywords isn’t actually a scavenger hunt that requires a map and compass. But you can think of target keywords as the true North on a compass, pointing […]