The Write Blog

21 Jun 2024

THE B2B CONTENT MARKETING PROCESS DEMYSTIFIED: 10 STEPS TO SUCCESS

Content marketing is a crucial strategy in the digital landscape, and for good reason, especially in the B2B sector. Step 1: Understand Your Audience Before you start creating content, it’s essential to know who you’re creating it for. Who is your audience and what problems (pain points) do they have that you can help them […]

18 Jun 2024

GUIDE TO MEETING FAIR USE IN CONTENT CREATION

One: Copyright Basics When content marketing writers and content strategists use material for their own writing and strategies, they’ll often use other material, and they’re bound by law to respect copyrights. Copyrights are attributed to works made by both individuals and collectives. Under the U.S. copyright law, a “work” can be anything made by a […]

14 Jun 2024

QUOTE ME ON THAT: THE PROPER USE OF QUOTATIONS IN JOURNALISM

The main task of a journalist is to tell a story, and a great story always involves people. If you’re writing any sort of article, even a company blog, you are effectively a journalist. Like any good journalist, you’ll find value in interviewing experts for your pieces. That will involve getting quotes from the person […]

11 Jun 2024

COMPANY CULTURE AND SOPS: MAKING YOUR ORGANIZATION’S IDENTITY SHINE THROUGH

By definition, Standard Operating Procedures (SOPs) are technical documents. They involve outlining procedures, practices, and systems. That’s why SOPs must accurately reflect the nuts and bolts that make an organization function. The downside of SOP documentation is that it tends to be dry and uninspiring, making it difficult for staff members to read. Staff often […]

07 Jun 2024

SETTING THE RIGHT EXPECTATIONS: SCHEDULING AND RESOURCES FOR SOP CREATION

Between us, we like to think of standard operating procedures (SOPs) as insentient superheroes of the business world. After all, they’re the silent leaders who serve as the backbone of clear, consistent, and efficient work processes. But superheroes don’t just spawn out of nothing; they’re born from super-stellar efforts and practices. And in this case, […]

04 Jun 2024

COLOR’S IMPACT ON STRATEGIC CONTENT MARKETING SUCCESS

Color and content marketing are as inseparable as blue from the sky or green from the grass. It’s fascinating to think about the difference color choices make on consumer perceptions and behavior. Consider: By itself, color can affect up to 90% of a first impression. Color increases brand recognition by 80%. Among customers surveyed, 85% […]

31 May 2024

WEBSITE QA: A WORKSHEET FOR NIXING THE GLITCHES

Quality Assurance, or QA, for a website is about finding and eliminating troublesome glitches, omissions, and errors before your site’s visitors have to deal with them; or more likely, refuse to deal with them and go elsewhere in a hurry for what they need. It’s also about ensuring you have excellent, effective content that works […]

28 May 2024

THE PAID CONTENT PLAYBOOK: UNDERSTANDING DISTRIBUTION METHODS

Have you ever been online and seen content that led to your discovery of a new brand or product? Of course you have! (Really, who hasn’t?) But have you ever imagined it was your content that led to that discovery? Or that it was your brand being discovered? That’s where paid content comes in. A […]

24 May 2024

READING SOPS SHOULD NOT BE A CURE FOR INSOMNIA

Standard Operating Procedures (SOPs) are the backbone of efficient and effective operations in any organization. These documents provide step-by-step instructions to guide team members in the consistent execution of tasks, ensuring quality and compliance with industry standards. However, the utility of an SOP hinges significantly on its readability. A well-written SOP ensures that procedures are […]

21 May 2024

15 STRATEGIES FOR WORKING WITH SMES WHEN CREATING SOPS

To develop effective standard operating procedures (SOPs), you need to work closely with subject matter experts (SMEs). These experts bring valuable insights, deep knowledge, and practical experience to the process, ensuring that your SOPs are accurate and complete. Their expertise helps ensure your standards are relevant to the real-world scenarios they address. Involving SMEs in […]