Writer’s Resources

17 Apr 2020

CORONAVIRUS RESPONSE: HOW AND WHY TO RAMP UP YOUR BLOG CONTENT QUICKLY

As more and more Americans self-quarantine or are asked to work from home, online activity is skyrocketing. In fact, from January 29 to April 8,  usage rates rose 105 percent (from 22.6 million people to 46.2 million people in the U.S. using the internet during peak hours). While the circumstances aren’t ideal, most business owners […]

31 Oct 2019

MARKETING BUZZWORDS DEMYSTIFIED

If you have turned on the TV or engaged in social media over the past decade, you have almost certainly heard the buzz about buzzwords. They are everywhere. From politicians to celebrities to company CEOs, it seems that everyone is using buzzwords. But, what exactly are buzzwords? And what are they used for? Let’s start […]

29 Oct 2019

COPYRIGHT RULES FOR BLOG WRITERS

Every good blogger knows that photos are an integral part of blog writing. The use of photos and graphic images helps improve your blogs by breaking up the text and giving your readers something interesting to look at.  But how do you find free images to use? And how do you know that those images […]

22 Aug 2019

HOW TO WRITE BUSINESS EMAILS THAT SOUND FRIENDLY

In today’s technologically advancing world, email has become the official choice for communication within businesses. The lack of face-to-face communication can cause a lot of issues and misunderstandings, though. Because of this, it is important that business emails convey a clear message, elicit the desired response, and, above all, not offend in any way. But […]

27 Jun 2019

THE DOS AND DON’TS OF EMAIL GREETINGS

In this day and age, it is not unusual to communicate with a client almost entirely by email. Emails are a quick and easy way to relay messages and keep track of important information. ­ Figuring out how to start an email (especially when you are sending it to someone you don’t know very well) […]

18 Feb 2019

COPYWRITER Q&A: GETTING SOCIAL WITH DANA ROBINSON

Our resident social media guru Dana Robinson has provided businesses with blog and social media content for nearly a decade. Her career — much like a social campaign or Instagram account — grew organically, starting with newsletter and blog and social content for a single nonprofit client. Today, she manages blogs and social media campaigns […]

17 Dec 2018

HOW EMAIL MARKETING CAN IMPROVE YOUR BUSINESS

In today’s business world, online competition is fierce! Between Facebook, Twitter, and Instagram, it seems nearly impossible to keep up. Yet, some businesses seem to be thriving in the world of social media. So, what’s their secret? According to this interesting article from Hostgator, if you’re going to have any chance of getting and keeping […]

05 Dec 2017

COMMUNICATING WITH CUSTOMERS IS NO LONGER NOT AN OPTION- TIPS FOR NAVIGATING THE ONLINE CUSTOMER EXPERIENCE

Gone are the days when a customer walked away from a less-than-stellar dining, shopping, or service-related experience with head held low and disappointment weighing heavy on her shoulders. Now, an unhappy customer can spread word of a business blunder in the blink of an eye by posting a bad review on Yelp, a scathing video […]

21 Feb 2017

SOCIAL MEDIA AND TODAY’S HOSPITALS

By Michelle Perron When Facebook logged its first likes in 2004, no one was predicting that social networking would become a tool in the practice of medicine. Yet it has. From the revered Mayo Clinic to little-known regional specialty centers, the health care industry is finding that social media helps attract new appointments, generate revenue, […]

15 Feb 2017

INTERVIEW: CONTENT THAT DRIVES GOOGLE RANKINGS

There was a time when adding the right keywords to your website copy would go a long way toward boosting its Google ranking—where the Google algorithm places your site in search results. But today, keywords do little to help in that area. Driving up Google rankings is a complex, constantly changing process. On the bright […]