You’ve read the stats, you know the facts: the whitepaper is increasingly considered the darling of B2B marketing tools.
But do you know the secret to translating your company’s products, services, or processes into clear, benefits-oriented, client-facing copy?
We do, because we’ve written persuasive whitepapers for clients ranging from oil & gas companies to global consultants.
What’s the trick? We think it starts by coaxing the best information from your subject matter experts (SMEs).
You know that technical professionals like engineers understand their material better than anyone else. But because they’re so close to it, it’s often tough for them to break it down and write about it in terms your audience can understand. Actually, getting your SME to sit down and write at all might be the toughest task you face.
At the same time, finding a writer who can understand your technical topic can be tricky, too. The learning curve might be too steep for the average freelancer.
But when you work with The Writers for Hire, you’re not hiring an “average” freelancer. Our writers have decades of experience working with technical gurus across a number of industries – energy, petrochemical, engineering, manufacturing, technology development, and many more. That means they understand the data you put in front of them. Even more important, they recognize how your SMEs think. So they can ask the right questions to tease out all the material they need. Then and only then can the wordsmithing magic begin. The result? A compelling, strategic whitepaper that gets decision-makers to act.
Just need an abstract to start? We can do that, too.
Our diverse team includes writers with backgrounds in science and technology; oil and gas; and software engineering. That means they’re smart, naturally curious, genuinely interested in what your SMEs have to say, and easily able to understand them. But more than that, our writers love whitepapers: reading them, studying them, and learning about leading-edge trends to apply to your project.
Because we have multiple writers with whitepaper experience, we can handle large, complex assignments and meet even the most challenging deadlines. You can depend on us every step, from brainstorming through final review:
- Concept development. We’ll collaborate with you to develop the right approach, and tone for your audience, consistent with your marketing goals.
- Project management. No hand-holding needed here. We can manage the entire process, from interviewing SMEs to suggesting appropriate images to make your case visually.
- Editing and review. Edits and rewrites to improve clarity, flow, and organization. Includes technical reviews by your team to assure accuracy.
- Proofreading. Always completed by a previously uninvolved proofreading resource for squeaky-clean final copy.