Your company’s engineers and SMEs are a wealth of highly specialized, highly technical industry-specific information. But when you need to package their technical knowledge and expertise into client-facing, benefits-oriented marketing materials, a lot can get lost in translation.
The Writers For Hire will work directly with you and your SMEs to create clear, engaging copy that showcases your company’s expertise.
- Your new writing team includes a project manager, writer, and editor who work collaboratively, becoming a seamless extension of your in-house teams.
- Award-winning project management software means we can organize massive amounts of content efficiently.
- Comfortable with quick turnaround times.
- Adept at coming up to speed fast to take on complex long-term and last-minute projects.
As a Houston-based copywriting firm, we work at the heart of the oil and gas industry. Our writing team has decades of experience in the oil and gas industry, including upstream, downstream and midstream markets.
Some of our writers have joined our team after careers as freelance oil and gas reporters and marketing professionals. Others have come to us from in-house technical writing or communications positions with companies such as Weatherford. Many of our writers have degrees in relevant fields, including geology and civil/environmental engineering.
What type of work have you done in O&G?
We drafted 700+ pages of original web copy for a major pipeline service company’s new site. The project required more than 200 hours of in-depth interviews with SMEs, engineers, and technicians – and it required us to create and maintain a consistent voice that reflected the company brand and identity.
We collaborated with one of our long-term oil and gas clients to research and ghostwrite a 250-page book about the future of the energy industry. Our accompanying marketing campaign, designed to promote interest in the book won the AMA Award for Social Responsibility.
Several of our financial clients rely on us for sensitive communications involving company performance, changes to the corporate structure, and the economy.
Magazines and Trade Editorial
Our team of journalists has researched, conducted interviews, and written hundreds of articles for trade magazines in midstream, upstream and downstream topics.
Our O&G editorials have been published in:
- Bakken Oil Business Journal
- World Pipelines
- HART Energy Publications
- The Philadelphia Inquirer
- The Denver Post
- Energy Tech
- The Hill
- The Pittsburgh Post-Gazette
An Award-Winning Example
A longstanding client in the energy industry asked our team to create an awareness campaign focused on American energy. The campaign, which was titled “Talk Crude,” included speeches and presentations; ghostwritten blogs; a full-length, thoroughly researched book about energy policy; a website; and social media. The campaign won AMA Houston’s 2016 award for the “Social Responsibility” category. Articles and promotional materials created for the campaign were placed in 41 print and online publications, generated 189 blog hits, and made 48,342 impressions across three leading social sites: Facebook, LinkedIn, and Twitter.