How Can We Help?
With brick-and-mortar locations in a tight race with the online market, maintaining integrated content that keeps employees well-connected and magnetizes customer traffic is now vital to all retail businesses.
Your brand is a message, a message supported by each piece of content in your organization – from your work instructions to your web pages, your shareholder reports to your employee onboarding materials.
- Your web pages, blogs, emails, social media, and more tell your customers’ stories and inspire sales.
- Your training systems and quality control procedures turn those sales into repeat customers by ensuring amazing customer service and quality products you can stand by.
- Finally, your internal communications and culture messaging are essential to your brand’s success: after all, nothing reflects as positively on a company as a happy employee who feels they are part of something great.
So, how will you find time to create quantities of written work to boost your company’s morale, reputation, and sales? The answer is The Writers For Hire. Let us supply all the inviting, enlightening, integrated content you need to onboard and retain your valued employees and keep your products on the top shelves of customers’ minds.
Writing Services
From your internal content — likestaff-connecting intranet, in-house announcements, and training materials—to the digital and print content your customers see and experience, we write it all expertly, making sure each piece does the job it’s intended to do.
The Writers For Hire helps you connect and converse with your staff and your customers, infusing the unique voice of your company throughout each piece we create.
We work closely with your experts to determine the content and functionality of your in-house systems, asking “What will best equip employees to share information, work together efficiently, and participate in all the company offers?” Then our seasoned teams produce that content, right on schedule.
For customer-directed pieces, such as blogs, ad copy, case studies, and social media posts, we’re glad to incorporate customer-submitted comments, stories, and videos, or your own product tutorials. This kind of relatable content helps us create conversation and a community around your brand.
We know retail content must be up-to-the-minute so employees stay on top of important news and customers find the deals they’re looking for. We’ll work with you to create a content calendar if you wish, incorporating seasonal and other sales events. Then we’ll keep an eye on the calendar and deliver every project on schedule, no matter its size.
Your Internal Communications
- Intranet and in-house messaging to keep everyone connected.
- Standard operating procedures.
- HR content for recruiting, training, and benefits.
Your Website
- Website conceptualization, organization, and creation.
- Website overhauls and editing.
- SEO-optimized, frequent blogs that share information and expertise as well as customer experience stories, creative uses for products, links to product pages, and user videos.
- Case studies to highlight customer experiences.
Your Marketing and Advertising
- Broadcast, print, and digital ad copy.
- Email campaigns that show industry leadership/link to your products and user videos.
- Social media posts in the right spots to reach your customers,
- Direct mail pieces, gift guides, and other sales collateral,
- Reputation management, tracking and replying to customer comments.
- Press releases for store openings, acquisitions, and more.
Your B2B Communications
- Executive communications: Shareholder letters, employee announcements, supplier negotiations, speeches, and presentations.
- Industry magazine articles.
Training Manuals and More
- Training and policy manuals.
- Thought leadership books that show knowledge and foresight.
- Company and organizational history books.
- Almost anything else—ask us!
We know retail content must be up-to-the-minute so employees stay on top of important news and customers find the deals they’re looking for. We’ll work with you to create a content calendar if you wish, incorporating seasonal and other sales events. Then we’ll keep an eye on the calendar and deliver every project on schedule, no matter its size.
Seamless Content Management
The Writers For Hire can help you prevent vital content from being lost in the shuffle. By storing your data within a centralized content hub, you can easily access your research, content assets, and final documents all in one place.
Our Industry Qualifications
LASTING RELATIONSHIPS FOR LASTING RESULTS
We’ve formed long-lasting relationships with some of the best-known names in the industry. Our ability to craft and execute successful projects means we’re asked to the table, again and again.
Strategic Content
Track record in building content solutions designed to meet business metrics in efficiency, safety, customer satisfaction, sales, downtime, and risk management.
Executive Strategies
Experience working alongside top-level management to build content strategies that meet organization-wide goals.
Retail Promotions
Proven ability to help retailers publicize location openings, new product lines, expansions, and other significant developments.
Retail SOPs
Skillsets in creating clear, concise standard operating procedures for retailers that contribute to positive consumer experiences and safe working environments.
Valuable Content
Extensive experience creating high-impact content that provides value to readers and enhances brand awareness.
Types of Retail Industry Clients We Serve
- “Big box” stores
- Convenience stores
- Discount stores
- Drug stores
- Department/general merchandise stores
- Factory outlets
- Grocery stores
- Online stores
- Warehouse stores
- Specialty stores (arts & crafts, appliances, athletic, automotive, books, clothing, furniture, gifts, jewelry, music supplies, outdoor gear, shoes, etc.)
Our Team Approach
The retail business requires teamwork. We believe the writing business does, too. Each of our client projects is assigned a writer, editor, and project manager who work together. If a project is large or complex, we add more writing talent as needed—much as you might for a large sales event. We share and refine ideas and output, and together we ensure your content is consistently written in the voice and tone that evokes your brand.
No single writer, no matter how skilled, can do what our experienced teams can do together. Our team members come from a variety of disciplines and career paths, giving them insight into many industries, including retail.
RETAIL COMPANIES NEED A WRITING TEAM THAT:
- Understands and is excited about writing for retailers.
- Can quickly get acquainted with your customer base and its habits.
- Is adept at coordinating timely content across platforms.
- Respects your time and your budget.
OUR CUSTOMER SERVICE MEANS YOUR SATISFACTION
Just like our favorite retailers, we always aspire to serve our customers well. So, we’ll always be easy to work with, easy to contact, and quick to respond to questions or requests for changes.
