Web Content
THE PSYCHOLOGY OF FONT CHOICE: HOW TYPOGRAPHY IMPACTS CONTENT ENGAGEMENT
Picture it: You’re at your desk, on your phone, doing what? Scrolling, scrolling, scrolling. All day long, we’re bombarded with content in all its glory and in all its forms—podcasts, user manuals, video ads, photo posts and memes, blogs, reports… It’s an endless flood of content whooshing by so quickly that most of it doesn’t […]
10 CRITICAL CAMPAIGN ELEMENTS IMPACTING CONVERSIONS
There’s nothing worse than creating a well-planned marketing campaign only to see it fall far short of its conversion-rate goals. No matter how stellar your campaign is, conversion rates can end up down in the dumps if a few essential basics aren’t taken care of first. Let’s take a closer look. What is a conversion […]
ARE YOUR CALLS-TO-ACTION FAILING? FIND OUT WHY!
Let’s play a little game. Give yourself one point for each of these scenarios you’ve experienced. Ready? Here goes: You fill out an interest form at the bottom of a website. When you hit submit, nothing happens; the form isn’t working. You select text message as your preferred mode of contact and receive a phone […]
THE B2B CONTENT MARKETING PROCESS DEMYSTIFIED: 10 STEPS TO SUCCESS
Content marketing is a crucial strategy in the digital landscape, and for good reason, especially in the B2B sector. Its benefits are manifold: Search engines favor it for providing relevant answers to user queries, and, most importantly, users appreciate free and valuable information and are more likely to convert because of it. Creating and sharing […]
GUIDE TO MEETING FAIR USE IN CONTENT CREATION
One: Copyright Basics When content marketing writers and content strategists use material for their own writing and strategies, they’ll often use other material, and they’re bound by law to respect copyrights. Copyrights are attributed to works made by both individuals and collectives. Under the U.S. copyright law, a “work” can be anything made by a […]
COLOR’S IMPACT ON STRATEGIC CONTENT MARKETING SUCCESS
Color and content marketing are as inseparable as blue from the sky or green from the grass. It’s fascinating to think about the difference color choices make on consumer perceptions and behavior. Consider: By itself, color can affect up to 90% of a first impression. Color increases brand recognition by 80%. Among customers surveyed, 85% […]
WEBSITE QA: A WORKSHEET FOR NIXING THE GLITCHES
Quality Assurance, or QA, for a website is about finding and eliminating troublesome glitches, omissions, and errors before your site’s visitors have to deal with them; or more likely, refuse to deal with them and go elsewhere in a hurry for what they need. It’s also about ensuring you have excellent, effective content that works […]
THE PAID CONTENT PLAYBOOK: UNDERSTANDING DISTRIBUTION METHODS
Have you ever been online and seen content that led to your discovery of a new brand or product? Of course you have! (Really, who hasn’t?) But have you ever imagined it was your content that led to that discovery? Or that it was your brand being discovered? That’s where paid content comes in. A […]
GETTING IT RIGHT: A CONTENT MARKETING WRITER’S GUIDE TO NAVIGATING COPYRIGHT, FAIR USE, AND PUBLIC DOMAIN
As content marketing writers and content strategists, we often need to reference material found elsewhere. Decades ago, that material would have come from tangible sources: books, newspapers, magazines, photographs, and more. Writers have always borrowed not only words but images. Twenty-first century technology has brought an entirely new set of problems when it comes to […]
HOW TO INCORPORATE A BLOG INTO YOUR CONTENT MARKETING CAMPAIGN
To blog or not to blog? That is the question businesses often ask themselves. The answer to that question depends on the purpose of the blog. For ordinary individuals, a blog is a means of communicating their ideas to the world. But for businesses, a blog can be a powerful weapon in their content marketing […]
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