Web Content

20 Feb 2019

TOP SIX (REALLY) FREE IMAGE SITES

With the Internet’s seemingly endless stream of images for any given subject, it’s hard to know which ones are free to use, and which ones are protected by strict copyrights. Seeing a large watermark on an image is generally a good indication that the image you are looking at is copyrighted. But what if there […]

14 Feb 2019

ACCOMMODATING ALL FIVE TYPES OF WEB VISITORS

There are five different types of online visitors, each with unique reading and learning styles. In order to write effective copy, your website needs to reach each of the different types of readers and give them the information they need in the way they want it. Let’s take a look at each of the types […]

13 Feb 2019

MICROCOPY: SMALL WORDS WITH A BIG IMPACT

When it comes to communication, few things are as important as the words we choose. Especially in written communication. And although most writers pay close attention to how things are worded when writing web content, there is one kind of writing that tends to get overlooked or downplayed as being less important. That is microcopy. […]

16 Jan 2019

YOUR WEBSITE MIGRATION- FROM HTTP TO HTTPS

If you have browsed the internet lately, you have probably noticed that when you attempt to access HTTP sites, you get a scary-looking warning about possible security risks. You have also probably noticed that more and more companies are switching from HTTP to HTTPS. But what is the difference? And why is it such a […]

09 Oct 2018

HOW TO MAKE YOUR WEBSITE 60% MORE EFFECTIVE

It’s no secret that shorter paragraphs on web pages makes for easier reading. But, did you know that shorter webpages are nearly 60% more usable? Additionally, tweaking your copy and re-writing it to be more concise, scannable, and objective can increase the usability to 124%! According to this interesting article from Wylie Communications, by simply […]

22 May 2018

CONTENT MIGRATION DOESN’T HAVE TO BE A NIGHTMARE: BEST PRACTICES FOR A SMOOTHER TRANSITION

For most people, the thought of migrating thousands of pages to a new website is overwhelming. Even if the project involves only a website redesign, it can feel like an impossible task. The task is made more difficult for large organizations that have multiple departments, each having ownership in the content. For example, a large […]

08 May 2018

THE 1,000+ PAGE WEBSITE OVERHAUL…HOW TO UNDERTAKE A MASSIVE WEBSITE REWRITE

Much has been written about crumbling infrastructure throughout the United States. If it’s not roads and bridges, then it’s internet networks and dated telecommunications infrastructure. But not so much has been written on the effects of aging on internet content. The internet has been around long enough that many sites have compiled years of content […]

05 Dec 2017

COMMUNICATING WITH CUSTOMERS IS NO LONGER NOT AN OPTION- TIPS FOR NAVIGATING THE ONLINE CUSTOMER EXPERIENCE

Gone are the days when a customer walked away from a less-than-stellar dining, shopping, or service-related experience with head held low and disappointment weighing heavy on her shoulders. Now, an unhappy customer can spread word of a business blunder in the blink of an eye by posting a bad review on Yelp, a scathing video […]

04 Apr 2017

INTERVIEW: WHY MOST WEB COPY FAILS

One of the most important things your business web copy should do is show potential customers, from the beginning, why it’s in their best interests to select your products or services. Some business web sites accomplish that spectacularly, and some, well, don’t. During her latest radio interview on The Price of Business, Wintress Odom, owner of […]

23 Mar 2017

INTERVIEW: WRITING WITH SEO IN MIND

If your website content is a key to search engine optimization (SEO) success, what kind of content should you be writing? Wintress Odom, owner and senior editor of The Writers For Hire, answers that question a lot, and she has some do’s and don’ts for you. Click play below to hear the interview.

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