Web Content

01 Jan 2021

COPYWRITER Q&A: DIVING INTO COMPANY BLOG CAMPAIGNS WITH MELANIE GREEN

The Writers For Hire (TWFH) team member Melanie Green has more than 15 years of writing experience and specializes in digital marketing content. With TWFH, Melanie is the go-to expert on blog campaigns for businesses. For this installment of Copywriter Q&A, we asked Melanie for her insights on the best practices for launching an effective […]

29 Dec 2020

CONTENT AUDITS: WHY YOUR SITE NEEDS ONE AND HOW IT’S DONE

You’ve worked tirelessly on creating the perfect website for your business and have even added some great content to beef up your blog section. So, how do you know if your site is performing well? That’s where the content audit comes into play. A content audit is the process of going through all the content […]

25 Sep 2020
blank

PARTNERING WITH WRITERS TO CREATE GREAT BLOGS

You spent the last few weeks researching, interviewing, and selecting a professional writer to assist you in drafting the company blog. Now, you’re ready to send them on their way to develop compelling copy that will take your company to the next level.  But, before you have your new writing team start churning out content, […]

18 Aug 2020
blank

WHAT IS A URL, AND WHY DOES IT MATTER?

Most people are familiar with the term “URL.” However, unless you are surveying a bunch of Google employees, few could probably tell you what each letter stands for, and what it actually means. But if you use the internet with any regularity, it could be helpful to gain a better understanding of the term and […]

09 Jul 2020
blank

COPYWRITER Q&A: KATHY RINCHIUSO KEEPS WEBSITE PROJECTS ON TRACK

Whether you’re giving your existing website a much-needed update or starting from square after a company rebranding, chances are, you’ll work with Kathy Rinchiuso, our go-to website project manager. Kathy keeps the lines of communication open and ensures that clients, web designers, copywriters are all speaking the same language. In this installment of Copywriter Q&A, […]

23 Jul 2019
blank

6 FREE TEMPLATES TO GET YOUR BLOG STARTED

Blogging is hard. There! I’ve said it. For some people, the idea of sitting down and writing a blog from scratch seems incredibly daunting. For starters, how do you choose a topic to write about? And how do you format your blog so that it keeps your readers engaged throughout? These are things that even […]

02 Apr 2019
blank

COPYWRITER Q&A: REPURPOSING MARKETING CONTENT WITH MERRISA MILLINER

The Writers For Hire (TWFH) team member Merrisa Milliner has a background that makes her uniquely suited for content creation: She got her start as a magazine editor, where she honed her skills developing content and maintaining an editorial calendar. From there, the self-described “big-picture thinker” moved into a series of corporate communications and marketing […]

08 Mar 2019
blank

FIVE COMMON WEB WRITING MISTAKES TO AVOID

Web copy can be tricky to master: It has to sell, but it can’t feel too salesy. It has to be packed with useful, relevant information, but it needs to be succinct and easy to scan. It has to differentiate your company, product, or service — but at the same time, it can’t feel like […]

20 Feb 2019
blank

TOP SIX (REALLY) FREE IMAGE SITES

With the Internet’s seemingly endless stream of images for any given subject, it’s hard to know which ones are free to use, and which ones are protected by strict copyrights. Seeing a large watermark on an image is generally a good indication that the image you are looking at is copyrighted. But what if there […]

14 Feb 2019
blank

ACCOMMODATING ALL FIVE TYPES OF WEB VISITORS

There are five different types of online visitors, each with unique reading and learning styles. In order to write effective copy, your website needs to reach each of the different types of readers and give them the information they need in the way they want it. Let’s take a look at each of the types […]