Web Content
MAXIMIZING YOUR CONTENT STRATEGY PLAN WITH OFFSITE WEB PROPERTIES
Nowadays, brands fight hard to establish themselves amid a sea of competitors, jockeying for position to catch limited consumer attention spans. In this climate, companies must find the best way to stand out from the crowd with their target audience. That’s why every solid content strategy plan needs to consider every possible digital space its […]
THE 4 STEPS TO GROWING AN AUDIENCE FOR YOUR CONTENT CAMPAIGN
Okay, let’s be honest: Person to person, writer to writer—writer’s honor, we don’t judge! —as much as we like to say we write as a means to honor our drive to create content, we also write with the intention of the public consuming our content. There’s just nothing like sharing something that you’ve made and […]
SCHEDULING YOUR CONTENT CAMPAIGN
Call it a content schedule, a content calendar, a content marketing plan, an editorial calendar, or anything you like. Whatever you call the document that puts—and keeps—your content campaign on schedule, it’s a necessity given the current nature of marketing. That’s because marketing has done a hairpin turn away from old-fashioned scattershot advertising campaigns and […]
OLD TRICKS, NEW CLICKS: CONTENT CREATION STRATEGY FOR REPURPOSING YOUR CONTENT
As a tactic long employed by the top content marketing firms, repurposing content is an excellent way to give old work new life and expand its reach. But what does it mean to repurpose content? And what are the rules for doing so? Stay tuned as we go over ways that content can be repurposed, […]
YOUR KEYWORD COMPASS: THE COMPLETE GUIDE TO FINDING TARGET KEYWORDS
Okay, is everyone ready for the target keyword scavenger hunt? Make sure you have your map, your compass, a magnifying glass, some trail markers… Don’t worry— finding target keywords isn’t actually a scavenger hunt that requires a map and compass. But you can think of target keywords as the true North on a compass, pointing […]
THE FUTURE OF CONTENT MARKETING
Content marketing has boomed in the last few years and there are no signs of that changing anytime soon. So, why have content marketing strategies become such a fundamental marketing component that almost every business imaginable has embraced? The answer is very simple. When you provide your prospective customers with valuable, helpful, and free information, […]
HOW AND WHY TO START A BLOG IN 2023
At first thought, blogging may seem like a thing of the past. But believe it or not, blogging plays an intricate part in the marketing strategies of most successful businesses. Blogging may have started as a hobby for many. But over the years, more and more business owners have discovered the benefits of having a […]
EVERYTHING YOU NEED TO KNOW ABOUT MICROSITES
Just when you thought the development of new marketing techniques have plateaued, you come across a new and quite genius approach called Microsites. These little websites have become marketing powerhouses and for very good reasons. Microsites are marketing tools used by some businesses to promote individual products, services, events, competitions, or entire marketing campaigns. Microsites […]
MANAGING CONTENT CAMPAIGNS IN WRIKE
Many companies struggle with managing their content campaigns, especially if they have multiple projects going at once. The solution is to have a tool in place that allows you to multitask easily within a collaborative environment. Wrike is an application that lets you manage several content campaigns simultaneously. With a single account, you can collaborate […]
WHAT EXACTLY IS CHATGPT AND HOW DO I USE IT?
Artificial intelligence (AI) does not get much better than ChatGPT. But what makes this AI chatbot technology so advanced? ChatGPT was developed by OpenAI, which was founded on 10 December 2015 by Elon Musk, Amazon Web Services, YC research, and a few others. OpenAI is an AI research laboratory based in the United States, with […]