Web Content

03 Sep 2021

HOW TO INCORPORATE A BLOG INTO YOUR CONTENT MARKETING CAMPAIGN

To blog or not to blog? That is the question businesses often ask themselves. The answer to that question depends on the purpose of the blog. For ordinary individuals, a blog is a means of communicating their ideas to the world. But for businesses, a blog can be a powerful weapon in their content marketing […]

23 Jul 2021

TOP 8 CONTENT MANAGEMENT TOOLS

In today’s business world, there is a driving need to build a strong online presence for your company. While there are many factors that go into this, one thing that business owners struggle with the most is content management. Finding the time to plan content campaigns, write content, schedule posts, track performance, adjust strategies, and […]

11 Jun 2021

9 GREAT SITES FOR GENERATING INTERESTING BLOG TOPICS

You want to start a blog and you know what you want to write about, but how do you keep it going? When you list out your blog topic ideas, you tap out at about 13. That doesn’t get you too far. So, how do you continuously come up with interesting blog topics to keep […]

04 Jun 2021

HOW TO MANAGE AND ORGANIZE CONTENT FOR BLOG CAMPAIGNS

Launching a blog campaign is an effective way to grow your business’ influence online. By posting regularly, it allows you to provide value for your customers by educating them on specific topics. More than that, it establishes you as an expert in your field, which can draw more attention from potential customers or clients. Indeed, […]

26 Feb 2021

WHAT ARE INFOGRAPHICS?

Infographics are visual representations of quantitative and qualitative data and other types of information. Infographics provide clear and easy-to-understand formats that enhance an audience’s ability to grasp patterns and trends in a topic. Infographics are highly visual. As such, they contain minimal text. Mainly, images are attached to numerical data to facilitate comprehension of large […]

09 Feb 2021

8 REASONS WHY YOU REALLY DO NEED A BUSINESS BLOG

In this day and age, people spend a lot of time online reading blogs. After all, they are an excellent source of entertainment and information. Some make you laugh, while others help you understand complex concepts or even products. Following the blogs of your favorite businesses keeps you in the loop and makes you feel […]

05 Feb 2021

WHAT IS A BLOG?

A blog, short for “weblog,” is a text-based online diary or website product used for informational or entertainment purposes. A blog can be written by a single writer, or a group of writers. And the information contained in this platform varies according to the topic or theme. Generally speaking, a blog shares the viewpoint and […]

01 Jan 2021

COPYWRITER Q&A: DIVING INTO COMPANY BLOG CAMPAIGNS WITH MELANIE GREEN

The Writers For Hire (TWFH) team member Melanie Green has more than 15 years of writing experience and specializes in digital marketing content. With TWFH, Melanie is the go-to expert on blog campaigns for businesses. For this installment of Copywriter Q&A, we asked Melanie for her insights on the best practices for launching an effective […]

29 Dec 2020

CONTENT AUDITS: WHY YOUR SITE NEEDS ONE AND HOW IT’S DONE

You’ve worked tirelessly on creating the perfect website for your business and have even added some great content to beef up your blog section. So, how do you know if your site is performing well? That’s where the content audit comes into play. A content audit is the process of going through all the content […]

25 Sep 2020

PARTNERING WITH WRITERS TO CREATE GREAT BLOGS

You spent the last few weeks researching, interviewing, and selecting a professional writer to assist you in drafting the company blog. Now, you’re ready to send them on their way to develop compelling copy that will take your company to the next level.  But, before you have your new writing team start churning out content, […]