Web Content

25 Sep 2020

PARTNERING WITH WRITERS TO CREATE GREAT BLOGS

You spent the last few weeks researching, interviewing, and selecting a professional writer to assist you in drafting the company blog. Now, you’re ready to send them on their way to develop compelling, content-rich copy that will take your company to the next level.  But, before you have your new writing team start churning out […]

18 Aug 2020

WHAT IS A URL, AND WHY DOES IT MATTER?

Most people are familiar with the term “URL.” However, unless you are surveying a bunch of Google employees, few could probably tell you what each letter stands for, and what it actually means. But if you use the internet with any regularity, it could be helpful to gain a better understanding of the term and […]

09 Jul 2020
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COPYWRITER Q&A: KATHY RINCHIUSO KEEPS WEBSITE PROJECTS ON TRACK

Whether you’re giving your existing website a much-needed update or starting from square after a company rebranding, chances are, you’ll work with Kathy Rinchiuso, our go-to website project manager. Kathy keeps the lines of communication open and ensures that clients, web designers, copywriters are all speaking the same language. In this installment of Copywriter Q&A, […]

23 Jul 2019
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6 FREE TEMPLATES TO GET YOUR BLOG STARTED

Blogging is hard. There! I’ve said it. For some people, the idea of sitting down and writing a blog from scratch seems incredibly daunting. For starters, how do you choose a topic to write about? And how do you format your blog so that it keeps your readers engaged throughout? These are things that even […]

02 Apr 2019
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COPYWRITER Q&A: REPURPOSING MARKETING CONTENT WITH MERRISA MILLINER

The Writers For Hire (TWFH) team member Merrisa Milliner has a background that makes her uniquely suited for content creation: She got her start as a magazine editor, where she honed her skills developing content and maintaining an editorial calendar. From there, the self-described “big-picture thinker” moved into a series of corporate communications and marketing […]

08 Mar 2019
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FIVE COMMON WEB WRITING MISTAKES TO AVOID

Web copy can be tricky to master: It has to sell, but it can’t feel too salesy. It has to be packed with useful, relevant information, but it needs to be succinct and easy to scan. It has to differentiate your company, product, or service — but at the same time, it can’t feel like […]

20 Feb 2019
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TOP SIX (REALLY) FREE IMAGE SITES

With the Internet’s seemingly endless stream of images for any given subject, it’s hard to know which ones are free to use, and which ones are protected by strict copyrights. Seeing a large watermark on an image is generally a good indication that the image you are looking at is copyrighted. But what if there […]

14 Feb 2019
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ACCOMMODATING ALL FIVE TYPES OF WEB VISITORS

There are five different types of online visitors, each with unique reading and learning styles. In order to write effective copy, your website needs to reach each of the different types of readers and give them the information they need in the way they want it. Let’s take a look at each of the types […]

13 Feb 2019
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MICROCOPY: SMALL WORDS WITH A BIG IMPACT

When it comes to communication, few things are as important as the words we choose. Especially in written communication. And although most writers pay close attention to how things are worded when writing web content, there is one kind of writing that tends to get overlooked or downplayed as being less important. That is microcopy. […]

16 Jan 2019
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YOUR WEBSITE MIGRATION FROM HTTP TO HTTPS

If you have browsed the internet lately, you have probably noticed that when you attempt to access HTTP sites, you get a scary-looking warning about possible security risks. You have also probably noticed that more and more companies are switching from HTTP to HTTPS. But what is the difference? And why is it such a […]