Web Content

02 Sep 2022

ALL ABOUT CONTENT CREATION: HOW CONTENT CREATION HELPS BUSINESSES GROW

In today’s uber-competitive business environment, content is king. Brands that produce fresh, engaging, and relevant content stand out among their competitors. According to data by HubSpot, 90% of brands plan to continue focusing on content creation in 2022 and beyond. This figure underscores the importance of relevant content in the current and future business landscape. […]

26 Aug 2022

WEBSITE 101: 5 WAYS A WRITING AGENCY CAN HELP YOUR WEBSITE OVERHAUL

“Your website is the window of your business. Keep it fresh, keep it exciting.”— Jay Conrad Levinson In today’s business world, a company’s website is its calling card. A great website helps your business put its best foot forward. In contrast, a poor website creates a bad first impression. There is no question that spending […]

04 Aug 2022

8 BEST PRACTICES FOR CLIENT COMMUNICATION

“It takes months to find a customer… seconds to lose one.” — Vince Lombardi Communicating with clients is an essential part of any successful business. But, how well do companies truly communicate? The key lies in understanding successful communication and how to achieve it. In this article, we will take a close look at client […]

29 Jul 2022

OUTSOURCE CONTENT TO MAKE YOUR COMPANY’S VOICE RING

Keeping a company’s web content current, relevant, and thought-provoking to potential clients is a 24/7 job. The task is much simpler when you outsource it to a competent agency whose job is to create superb internet material for you. Your web-based content is simply better, there is more of it, and it is up-to-the-minute. Outsourcing […]

24 Jun 2022

5 WAYS TO USE CONTENT FOR CUSTOMER RETENTION

“When the customer comes first, the customer will last.”— Walt Disney Attracting customers is one of the biggest challenges companies face. Keeping them is an even bigger one. After all, customers are the lifeline of all businesses. When companies successfully care for customers, they not only attract new customers but also retain them. While attracting […]

01 Jun 2022

SHOULD I HIRE A GHOSTWRITER FOR MY COMPANY BLOG?

A blog is an effective communication tool between a business and its customers (or potential customers). However, companies often find that running a blog poses several challenges. These challenges range from lack of time to lack of writing experience. Suppose you’re thinking about starting a company blog or have already started publishing content. In that […]

23 May 2022

WEBSITE BASICS: 4 ELEMENTS EVERY SITE NEEDS

Have you ever searched online and found a website that may have what you are looking for, only to exit immediately either because it was aesthetically unappealing or loaded too slowly? Your website is an excellent place for customers to learn about your business. It serves as your online home front that you can update […]

26 Apr 2022

REPURPOSING BLOG CONTENT: 10 CREATIVE WAYS TO GET THE MOST OUT OF YOUR EXISTING BLOG CONTENT

Producing new content consistently can prove challenging. Tight schedules, personal issues, and unexpected situations can all make it complex to deliver content regularly. But what if there was a way to maintain a steady stream of content without reinventing the wheel? Enter repurposing blog content. In this article we will discuss 10 creative ways content […]

19 Apr 2022

7 ELEMENTS OF A GREAT WEBSITE: A GUIDE FOR WRITERS AND PUBLISHERS

“A great web design without functionality is like a sports car with no engine.” —Paul Cookson For writers and publishers, a high-quality website is a springboard to success. A wonderful website entices readers to explore what writers and publishers have to offer. However, a great website is not only about splashing content on the screen. […]

08 Apr 2022

5 KEY THINGS TO KNOW ABOUT STARTING A NEW COMPANY BLOG

“Blogging isn’t about publishing as much as you can. It’s about publishing as smart as you can” — Jon Morrow To a reader, a blog can be like an oasis. It is a drink of fresh water in the middle of a barren landscape. Blogs provide information, entertainment, solace, and encouragement. A good blog connects […]