Web Content

09 Jan 2013

HOW TO MAKE YOUR SMALL BUSINESS BLOG WORK FOR YOU

Thank you to Shelley Roth for allowing Socialot and Jessica Scheider (from The Writers For Hire) to host this Webinar on small business blogging. It’s really got some GREAT info in it. Jessica answers questions for beginners and advanced bloggers. How can I use my blog to increase my search engine results? What is a […]

17 Aug 2012

FINDING THE RIGHT BLOG PARTNER

So you’ve decided to initiate a content building campaign, wrote a few posts, and now have set out in search of links to send back towards your site. You’ve found a few blogs and sent out offers to write for them. And now you’re waiting for a response—and waiting, and waiting… Why won’t anyone accept […]

22 Nov 2010

STOP BRANDJACKING: HELP WITH ONLINE BRAND & IDENTITY MANAGEMENT

Part of protecting your brand, your business, and even your personal online reputation is making sure that others don’t claim your name or try to impersonate you.  So here’s a hint:  sign up your name, brand, and business on every social media site – even if you don’t use it, even if you don’t have […]

03 Nov 2010

5 COPYWRITING RULES THAT HAVEN’T CHANGED

How to Write Web Copy that Sells Stuff and Engages People #4: 5 Copywriting Rules that Haven’t Changed It’s our last installment of our blog series on web writing, and we’re ending it by revisiting classic copywriting rules that still apply to creating great online content. 1. Be concise. Snip unnecessary items. To quote the […]

20 Sep 2010

HOW TO WRITE WEB COPY THAT SELLS STUFF AND ENGAGES PEOPLE #3: 5 WEB WRITING MISTAKES THAT CAN KILL CONVERSION RATES

In this third installment on writing web copy, we’re touching on some of the most important topics:  the most common mistakes we see (often) that kill websites.  Here’s what to look for (and what to avoid) to boost conversion rates and inspire readers to act. Let’s get started. 1.  Not realizing that the navigation and […]

13 Sep 2010

HOW TO WRITE WEB COPY THAT SELLS STUFF AND ENGAGES PEOPLE #2: 5 ONLINE PERSONALITIES YOU HAVE TO ACCOMMODATE IN WEB WRITING

Good copywriters know that there are lots of different online visitors, each with unique reading and learning styles. In order to connect with the greatest number of visitors, your website should give your readers the information they need in the way they want it. Below is a brief profile of the 5 online personalities, with […]

30 Aug 2010

HOW TO WRITE COPY THAT SELLS & ENGAGES CUSTOMERS #1

Web writing is a particular kind of beast unlike other types of copywriting – you didn’t learn how to write for the Web in school, and you won’t learn how to do it without some solid groundwork first. It actually takes a lot of skill to write good Web copy:  it needs to be clear, […]

15 Jul 2010

SIX QUICK TIPS FOR BETTER CONVERSION RATES: DIRECT MAIL AND MARKETING EMAILS

Unsolicited marketing materials – direct mail and sales emails targeting new customers – generally have low conversion rates.  Your artfully crafted letters may end up in the trash unopened, andyour emails might go ignored for weeks. Image via Wikipedia Before shelling out money on postage or spending time on an email to drum up new […]

03 Jun 2010

GOOGLE PLACES LISTINGS: FREE ONLINE SMALL BUSINESS MARKETING

Is your business listed on Google Places? If not, you’re missing out on a free, easy marketing opportunity that can help drive customers to your door. A Google Places listing means that your business can show up in this familiar list for local customers who do a Google search for keywords that match your business, […]

27 May 2010

MAKING CONFIRMATION EMAILS FUN – NO, REALLY!

I had to share this. So, I bought some shoes from Zappos.com last month, and the day after I placed my order, this fun little confirmation email landed in my inbox: “Yay” is right. Zappos took something that could have been bone-dry and made it fun and funky. Especially when compared to this sturdy, functional-not-fashionable […]