Web Content
COPYWRITER Q&A: KATHY RINCHIUSO KEEPS WEBSITE PROJECTS ON TRACK
Whether you’re giving your existing website a much-needed update or starting from square after a company rebranding, chances are, you’ll work with Kathy Rinchiuso, our go-to website project manager. Kathy keeps the lines of communication open and ensures that clients, web designers, copywriters are all speaking the same language. In this installment of Copywriter Q&A, […]
6 FREE TEMPLATES TO GET YOUR BLOG STARTED
Blogging is hard. There! I’ve said it. For some people, the idea of sitting down and writing a blog from scratch seems incredibly daunting. For starters, how do you choose a topic to write about? And how do you format your blog so that it keeps your readers engaged throughout? These are things that even […]
COPYWRITER Q&A: REPURPOSING MARKETING CONTENT WITH MERRISA MILLINER
The Writers For Hire (TWFH) team member Merrisa Milliner has a background that makes her uniquely suited for content creation: She got her start as a magazine editor, where she honed her skills developing content and maintaining an editorial calendar. From there, the self-described “big-picture thinker” moved into a series of corporate communications and marketing […]
FIVE COMMON WEB WRITING MISTAKES TO AVOID
Web copy can be tricky to master: It has to sell, but it can’t feel too salesy. It has to be packed with useful, relevant information, but it needs to be succinct and easy to scan. It has to differentiate your company, product, or service — but at the same time, it can’t feel like […]
TOP SIX (REALLY) FREE IMAGE SITES
With the Internet’s seemingly endless stream of images for any given subject, it’s hard to know which ones are free to use, and which ones are protected by strict copyrights. Seeing a large watermark on an image is generally a good indication that the image you are looking at is copyrighted. But what if there […]
ACCOMMODATING ALL FIVE TYPES OF WEB VISITORS
There are five different types of online visitors, each with unique reading and learning styles. In order to write effective copy, your website needs to reach each of the different types of readers and give them the information they need in the way they want it. Let’s take a look at each of the types […]
MICROCOPY: SMALL WORDS WITH A BIG IMPACT
When it comes to communication, few things are as important as the words we choose. Especially in written communication. And although most writers pay close attention to how things are worded when writing web content, there is one kind of writing that tends to get overlooked or downplayed as being less important. That is microcopy. […]
YOUR WEBSITE MIGRATION FROM HTTP TO HTTPS
If you have browsed the internet lately, you have probably noticed that when you attempt to access HTTP sites, you get a scary-looking warning about possible security risks. You have also probably noticed that more and more companies are switching from HTTP to HTTPS. But what is the difference? And why is it such a […]
CONTENT MIGRATION DOESN’T HAVE TO BE A NIGHTMARE: BEST PRACTICES FOR A SMOOTHER TRANSITION
For most people, the thought of migrating thousands of pages to a new website is overwhelming. Even if the project involves only a website redesign, it can feel like an impossible task. The task is made more difficult for large organizations that have multiple departments, each having ownership in the content. For example, a large […]