Web Content
FINDING THE RIGHT BLOG PARTNER
So you’ve decided to initiate a content building campaign, wrote a few posts, and now have set out in search of links to send back towards your site. You’ve found a few blogs and sent out offers to write for them. And now you’re waiting for a response—and waiting, and waiting… Why won’t anyone accept […]
STOP BRANDJACKING: HELP WITH ONLINE BRAND & IDENTITY MANAGEMENT
Part of protecting your brand, your business, and even your personal online reputation is making sure that others don’t claim your name or try to impersonate you. So here’s a hint: sign up your name, brand, and business on every social media site – even if you don’t use it, even if you don’t have […]
5 COPYWRITING RULES THAT HAVEN’T CHANGED
How to Write Web Copy that Sells Stuff and Engages People #4: 5 Copywriting Rules that Haven’t Changed It’s our last installment of our blog series on web writing, and we’re ending it by revisiting classic copywriting rules that still apply to creating great online content. 1. Be concise. Snip unnecessary items. To quote the […]
HOW TO WRITE WEB COPY THAT SELLS STUFF AND ENGAGES PEOPLE #3: 5 WEB WRITING MISTAKES THAT CAN KILL CONVERSION RATES
In this third installment on writing web copy, we’re touching on some of the most important topics: the most common mistakes we see (often) that kill websites. Here’s what to look for (and what to avoid) to boost conversion rates and inspire readers to act. Let’s get started. 1. Not realizing that the navigation and […]
HOW TO WRITE WEB COPY THAT SELLS STUFF AND ENGAGES PEOPLE #2: 5 ONLINE PERSONALITIES YOU HAVE TO ACCOMMODATE IN WEB WRITING
Good copywriters know that there are lots of different online visitors, each with unique reading and learning styles. In order to connect with the greatest number of visitors, your website should give your readers the information they need in the way they want it. Below is a brief profile of the 5 online personalities, with […]
HOW TO WRITE COPY THAT SELLS & ENGAGES CUSTOMERS #1
Web writing is a particular kind of beast unlike other types of copywriting – you didn’t learn how to write for the Web in school, and you won’t learn how to do it without some solid groundwork first. It actually takes a lot of skill to write good Web copy: it needs to be clear, […]
SIX QUICK TIPS FOR BETTER CONVERSION RATES: DIRECT MAIL AND MARKETING EMAILS
Unsolicited marketing materials – direct mail and sales emails targeting new customers – generally have low conversion rates. Your artfully crafted letters may end up in the trash unopened, andyour emails might go ignored for weeks. Image via Wikipedia Before shelling out money on postage or spending time on an email to drum up new […]
GOOGLE PLACES LISTINGS: FREE ONLINE SMALL BUSINESS MARKETING
Is your business listed on Google Places? If not, you’re missing out on a free, easy marketing opportunity that can help drive customers to your door. A Google Places listing means that your business can show up in this familiar list for local customers who do a Google search for keywords that match your business, […]
MAKING CONFIRMATION EMAILS FUN – NO, REALLY!
I had to share this. So, I bought some shoes from Zappos.com last month, and the day after I placed my order, this fun little confirmation email landed in my inbox: “Yay” is right. Zappos took something that could have been bone-dry and made it fun and funky. Especially when compared to this sturdy, functional-not-fashionable […]
THE MONEY QUESTION: SHOULD YOU INCLUDE PRICES IN YOUR MARKETING MATERIALS?
Should businesses include prices on their marketing materials, landing pages, websites, etc? One school of thought says no – get customers in the door with free offers or discounted pricing, then, once they understand the value of the product or service, hit them up with the prices. That theory can work … sometimes. But hiding […]