Web Content
THE METROPOLIS MODEL: HOW TO USE THE SHARING ECONOMY TO CREATE STANDOUT THOUGHT LEADERSHIP CONTENT
“It’s easy to admire a thought leader; it’s much harder to become one.” —Adam Grant, Wharton professor and author of Give and Take Content creation in the sharing economy The sharing economy continues to transform nearly every sector of the global economy. A recent McKinsey report projects that sharing economy revenues will reach $335 billion […]
TAKE A STROLL DOWN THE CUSTOMER’S JOURNEY
Recent studies done by Word Stream show that the average conversion rate for pay-per-click advertisers is 2.35%, which is about the same chance some have of becoming a millionaire. What happens between the click and the customer being converted or not? What sort of journey does the customer go through, and how can companies make […]
SIX TIPS FOR REPURPOSING YOUR COPY
By Tom Schek Creating a steady stream of informative, engaging materials to fuel a content marketing program takes a great deal of time and effort. However, you can get more out of that resource investment by repurposing content. Some observers might consider that “cheating,” and if you simply swap out a few words or rewrite […]
CRAFTING TOURISM INDUSTRY CONTENT
By Jennifer Babisak The award-winning television drama “Mad Men” fed viewers much more than a weekly dose of suspense and eye-candy. Though the focus sometimes drifted more to Don Draper’s sexcapades than his creative mind, the show still gave an intriguing peek into the inner workings of an advertising agency. The Art of Emotional Appeal […]
HOW TO MAKE YOUR SMALL BUSINESS BLOG WORK FOR YOU
Thank you to Shelley Roth for allowing Socialot and Jessica Scheider (from The Writers For Hire) to host this Webinar on small business blogging. It’s really got some GREAT info in it. Jessica answers questions for beginners and advanced bloggers. How can I use my blog to increase my search engine results? What is a […]
FINDING THE RIGHT BLOG PARTNER
So you’ve decided to initiate a content building campaign, wrote a few posts, and now have set out in search of links to send back towards your site. You’ve found a few blogs and sent out offers to write for them. And now you’re waiting for a response—and waiting, and waiting… Why won’t anyone accept […]
STOP BRANDJACKING: HELP WITH ONLINE BRAND & IDENTITY MANAGEMENT
Part of protecting your brand, your business, and even your personal online reputation is making sure that others don’t claim your name or try to impersonate you. So here’s a hint: sign up your name, brand, and business on every social media site – even if you don’t use it, even if you don’t have […]
5 COPYWRITING RULES THAT HAVEN’T CHANGED
How to Write Web Copy that Sells Stuff and Engages People #4: 5 Copywriting Rules that Haven’t Changed It’s our last installment of our blog series on web writing, and we’re ending it by revisiting classic copywriting rules that still apply to creating great online content. 1. Be concise. Snip unnecessary items. To quote the […]
HOW TO WRITE WEB COPY THAT SELLS STUFF AND ENGAGES PEOPLE #3: 5 WEB WRITING MISTAKES THAT CAN KILL CONVERSION RATES
In this third installment on writing web copy, we’re touching on some of the most important topics: the most common mistakes we see (often) that kill websites. Here’s what to look for (and what to avoid) to boost conversion rates and inspire readers to act. Let’s get started. 1. Not realizing that the navigation and […]
HOW TO WRITE WEB COPY THAT SELLS STUFF AND ENGAGES PEOPLE #2: 5 ONLINE PERSONALITIES YOU HAVE TO ACCOMMODATE IN WEB WRITING
Good copywriters know that there are lots of different online visitors, each with unique reading and learning styles. In order to connect with the greatest number of visitors, your website should give your readers the information they need in the way they want it. Below is a brief profile of the 5 online personalities, with […]