Corporate & Stakeholder Communications

02 Oct 2019

HOW TO WRITE AN EMAIL NEWSLETTER THAT PEOPLE WILL ACTUALLY READ

If you have ever been in charge of writing email newsletters, you know that it can be an incredibly frustrating process. You work hard to try to write an email that contains the important information that you need to convey, yet when you check your open and click rates, it seems that very few people […]

27 Sep 2019

HOW TO KICK-OFF A WRITING PROJECT: PART ONE — THE PROCESS

When starting a new project, one of the most important first steps is the kick-off meeting. Leading a kick-off meeting for a writing project requires lots of preparation — and patience — on the part of the project manager and the project team. The meeting brings together all stakeholders and sets the tone for the […]

08 Jul 2019

BEST WAYS TO USE YOUR COMPANY WIKI

For some, the term wiki conjures up images of an online encyclopedia. For others their first thought is of leaked documents, exposed government secrets, and confidential information. The word itself is actually a Hawaiian term that simply means quick. But, if you have a business with offices in multiple locations, or you utilize remote workers, […]

05 Jul 2019

STANDARD OPERATING PROCEDURES (SOPS): WHAT ARE THEY AND WHY DO WE NEED THEM?

Just about any business that relies on procedures being done the same way, by different employees, can benefit from having well written SOPs. Companies or organizations that must ensure customer safety are fairly obvious examples of the need for standard operating procedures. Health care organizations, automobile manufacturers, and government entities like the FDA and FAA […]

22 May 2019

HOW TO EFFECTIVELY ROLL OUT AN SOP

Rolling out a new Standard Operating Procedure (SOP) is a big deal. You are, after all, changing the way employees handle the processes in your company. A successful SOP rollout includes testing the SOP and troubleshooting it, training your employees, and updating it as needed. But as complicated as the process can be, any growing […]

14 Aug 2018

HOW TO PREPARE YOUR CONTENT BEFORE MIGRATING TO A DIGITAL ASSET MANAGEMENT SYSTEM: PART TWO

Your files are inventoried and you know exactly which ones you’ll migrate to your DAM solution, but there is one more thing you need to do: optimize that all-important metadata so your system will function as you need it to. Let’s start by defining what metadata is and talk about why it’s so important to […]

11 Aug 2018

HOW TO PREPARE YOUR CONTENT BEFORE MIGRATING TO A DIGITAL ASSET MANAGEMENT SYSTEM: PART ONE

If you’re thinking about migrating to a digital asset management (DAM) system, you likely have one key goal: to centralize your content so that it’s more easily retrieved, edited, and shared. And DAM is the ideal solution for many organizations. But before you migrate, it pays to do some preliminary work so that your content […]

25 Jul 2018

CLOSE CORPORATE COMMUNICATION GAPS AND AVOID DUPLICATE CONTENT: HERE’S HOW

Your company’s hiring manager has a great human-interest story about a group of employees who donated vacation days to help out a sick co-worker. She shared the story in an email the people in her department — but the story never found its way to the company’s social media director. Nobody outside of the HR […]

05 Jul 2018

HOW TO BUILD A SUCCESSFUL INTRANET

You and your company have already made the decision. This is your intranet vision: a dynamic, collaborative experience that is Possible? One-hundred percent. It’s been successfully achieved by countless organizations. But one thing they all agree on—whether you’re a big company with thousands of employees worldwide, or a small company with a few offices scattered […]

19 Jun 2018

USING CONTENT TO RETAIN KNOWLEDGE WITHIN YOUR BUSINESS

Given the aging workforce in the United States, an employee nearing retirement may be the first thing that comes to mind when you think of losing knowledge within a business. Businesses that proactively plan the transfer of knowledge for key positions reap benefits beyond a faster recovery from an unexpected employee loss, including: Better onboarding […]