Corporate & Stakeholder Communications

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14 Aug 2018

HOW TO PREPARE YOUR CONTENT BEFORE MIGRATING TO A DIGITAL ASSET MANAGEMENT SYSTEM: PART TWO

Your files are inventoried and you know exactly which ones you’ll migrate to your DAM solution, but there is one more thing you need to do: optimize that all-important metadata so your system will function as you need it to. Let’s start by defining what metadata is and talk about why it’s so important to […]

11 Aug 2018

HOW TO PREPARE YOUR CONTENT BEFORE MIGRATING TO A DIGITAL ASSET MANAGEMENT SYSTEM: PART ONE

If you’re thinking about migrating to a digital asset management (DAM) system, you likely have one key goal: to centralize your content so that it’s more easily retrieved, edited, and shared. And DAM is the ideal solution for many organizations. But before you migrate, it pays to do some preliminary work so that your content […]

25 Jul 2018

CLOSE CORPORATE COMMUNICATION GAPS AND AVOID DUPLICATE CONTENT: HERE’S HOW

Your company’s hiring manager has a great human-interest story about a group of employees who donated vacation days to help out a sick co-worker. She shared the story in an email the people in her department — but the story never found its way to the company’s social media director. Nobody outside of the HR […]

05 Jul 2018

HOW TO BUILD A SUCCESSFUL INTRANET

You and your company have already made the decision. This is your intranet vision: a dynamic, collaborative experience that is Possible? One-hundred percent. It’s been successfully achieved by countless organizations. But one thing they all agree on—whether you’re a big company with thousands of employees worldwide, or a small company with a few offices scattered […]

19 Jun 2018

USING CONTENT TO RETAIN KNOWLEDGE WITHIN YOUR BUSINESS

Given the aging workforce in the United States, an employee nearing retirement may be the first thing that comes to mind when you think of losing knowledge within a business. Businesses that proactively plan the transfer of knowledge for key positions reap benefits beyond a faster recovery from an unexpected employee loss, including: Better onboarding […]

22 May 2018

CONTENT MIGRATION DOESN’T HAVE TO BE A NIGHTMARE: BEST PRACTICES FOR A SMOOTHER TRANSITION

For most people, the thought of migrating thousands of pages to a new website is overwhelming. Even if the project involves only a website redesign, it can feel like an impossible task. The task is made more difficult for large organizations that have multiple departments, each having ownership in the content. For example, a large […]

10 May 2017

SHAREHOLDER REPORTS

Writing an annual report can be a daunting task. Wading through background information. Conducting interviews with busy executives. Trying to get inside the president’s head so you can draft his letter. Organizing content into a single, focused message. And when you do all that just once a year, the pressure can seem overwhelming. The good […]

10 May 2017

PUBLIC AWARENESS CAMPAIGNS

You’ve got the cause. Maybe it’s promoting pipeline safety. Or helping to overturn outdated legislation. Or convincing the public that a product’s bad rap is undeserved. And you know the steps. Building public awareness and shaping public opinion means educating your key audiences, changing attitudes, winning approval, and influencing behavior. The only problem? You don’t […]

10 May 2017

MEDIA RELEASES

You know who’s best at writing press releases that will actually get picked up and used? Writers with direct experience in print, broadcast, and digital media- like the press release team at The Writers For Hire. How Does This Benefit You? Well, how about this: You won’t have to spend endless hours prepping the wrong […]

10 May 2017

EXECUTIVE COMMUNICATIONS

It’s almost universally agreed: the biggest challenge of writing for executives is getting inside their heads. So that speech, shareholder letter, or employee announcement sounds like them and says what they want it to (only better, right?) Fortunately, with backgrounds in journalism and journalism education, The Writers For Hire team applies almost surgical precision when […]

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