Corporate & Stakeholder Communications

11 Sep 2020

MAKING THE MOST OF YOUR COMPANY NEWSLETTERS

A newsletter can be a marketer’s best friend. But like any relationship, they require an investment of your time, an understanding of what makes them tick, and some tender, loving care. There are a few key factors you need to consider and best practices to implement before making a newsletter a regular part of your […]

11 Aug 2020

BEST PRACTICES FOR COMMUNICATING IN THE BUSINESS WORLD

You’ve started a business. You’ve got a good product, built your operation, and started making good sales. But, you have challenges. You have a good team, but have trouble keeping people on the same page or taking advantage of the momentum you’ve worked so hard in your business.  So, what’s going wrong? Chances are, it’s […]

09 Apr 2020
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ALTERNATIVES TO EMAIL FOR COMPANY OR CORPORATE COMMUNICATIONS

There is no denying that over the years, we have become increasingly more reliant on email. We use it to sell product, provide customer support, communicate with coworkers, and more. But is this approach truly working to our benefit? Could reducing our email use actually help us create a more productive business environment? Since 2015, […]

02 Oct 2019
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HOW TO WRITE AN EMAIL NEWSLETTER THAT PEOPLE WILL ACTUALLY READ

If you have ever been in charge of writing email newsletters, you know that it can be an incredibly frustrating process. You work hard to try to write an email that contains the important information that you need to convey, yet when you check your open and click rates, it seems that very few people […]

27 Sep 2019
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HOW TO KICK-OFF A WRITING PROJECT: PART ONE — THE PROCESS

When starting a new project, one of the most important first steps is the kick-off meeting. Leading a kick-off meeting for a writing project requires lots of preparation—and patience—on the part of the project manager and the project team. The meeting brings together all stakeholders and sets the tone for the entire project. The writing […]

08 Jul 2019
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BEST WAYS TO USE YOUR COMPANY WIKI

For some, the term wiki conjures up images of an online encyclopedia. For others their first thought is of leaked documents, exposed government secrets, and confidential information. The word itself is actually a Hawaiian term that simply means quick. But, if you have a business with offices in multiple locations, or you utilize remote workers, […]

05 Jul 2019
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STANDARD OPERATING PROCEDURES (SOPS): WHAT ARE THEY AND WHY DO WE NEED THEM?

Just about any business that relies on procedures being done the same way, by different employees, can benefit from having well written SOPs. Companies or organizations that must ensure customer safety are fairly obvious examples of the need for standard operating procedures. Health care organizations, automobile manufacturers, and government entities like the FDA and FAA […]

22 May 2019
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HOW TO EFFECTIVELY ROLL OUT AN SOP

Rolling out a new Standard Operating Procedure (SOP) is a big deal. You are, after all, changing the way employees handle the processes in your company. A successful SOP rollout includes testing the SOP and troubleshooting it, training your employees, and updating it as needed. As complicated as the process can be, nearly every growing […]

14 Aug 2018
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HOW TO PREPARE YOUR CONTENT BEFORE MIGRATING TO A DIGITAL ASSET MANAGEMENT SYSTEM: PART TWO

Your files are inventoried and you know exactly which ones you’ll migrate to your DAM solution, but there is one more thing you need to do: optimize that all-important metadata so your system will function as you need it to. Let’s start by defining what metadata is and talk about why it’s so important to […]

11 Aug 2018
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HOW TO PREPARE YOUR CONTENT BEFORE MIGRATING TO A DIGITAL ASSET MANAGEMENT SYSTEM: PART ONE

If you’re thinking about migrating to a digital asset management (DAM) system, you likely have one key goal: to centralize your content so that it’s more easily retrieved, edited, and shared. And DAM is the ideal solution for many organizations. But before you migrate, it pays to do some preliminary work so that your content […]