Copywriting & PR

04 Feb 2019

EVERYTHING YOU WANTED TO KNOW ABOUT GENERATING A TECHNOBABBLE-FREE PRESS RELEASE BUT WERE AFRAID TO ASK

Imagine yourself in the following situation: You’re the chief engineer of an up-and-coming technology company, and you’ve just led the launch of a ground-breaking systems control software package. You’re excited. You know your new product can meet a wider range of needs for industrial operators than competing solutions. You’ve published a detailed press release, and […]

07 Jun 2018

STAY ON THE WRITE SIDE OF THE LAW: STEER CLEAR OF PUBLISHING WOES

“A long time ago in a galaxy far, far away….” there was a copyright lawsuit between Star Wars and Battlestar Galactica. Stars Wars had captured the hearts of adoring fans across America, and Universal Studios wanted to jump on that bandwagon, so they launched Battlestar Galactica. But Star Wars execs saw one too many similarities […]

15 Jan 2018

THE WRITERS FOR HIRE: A LOOK AT 2017

Two-thousand seventeen was an exciting year at The Writers For Hire, Inc. We celebrated some big milestones and witnessed our community come together in amazing ways, during a time of crisis. At the Offshore Technology Conference (OTC) in May, we had a great time chatting with O&G industry representatives from Houston and around the globe. […]

19 Dec 2017

DON’T LET A CRISIS FREEZE YOUR BUSINESS-BLUE BELL’S 2015 RECALL IS A LESSON IN CRISIS MANAGEMENT

When it comes to customer loyalty and crisis response, communication is key. And a little planning can go a long way toward repairing the damage. Blue Bell is a great example of how a company can bounce back from a potentially reputation-damaging event. For ice cream connoisseurs living in Texas, Oklahoma, Colorado, and a few […]

13 Nov 2017

ARE YOU WRITING FOR YOU OR WRITING FOR THEM?

A Tip on How to Balance Good Writing with Good Customer Service I had spiders in my garage. Lots of them. Probably hundreds, to be honest. But they were just in my garage — they hadn’t infiltrated my home. Yet. In fact, I hadn’t seen a single spider in the living room, the bedroom, or […]

08 Nov 2017

READING BETWEEN THE LINES: AVOIDING COMMUNICATION BREAKDOWNS IN THE CREATIVE PROCESS

If there’s one thing that drives a project forward while keeping everyone working toward the same goals, it’s good communication. At some point or another, all agencies encounter communication breakdowns. You think a project is moving along beautifully only for it to hit a sudden stall as you come up against an (occasionally angry) brick […]

17 Aug 2017

HOW TO CRAFT A WINNING PRESS RELEASE

What is a press release and how is it used? The first press release was facilitated by public relations industry “founder, Ivy Lee, in response to a 1906 New Jersey train wreck. Lee wanted to ensure that details about the crash were communicated from the Pennsylvania Railroad to media (in this case, The New York […]

03 Aug 2017

WHY CONTENT MARKETING FAILS IN INFORMATION TECHNOLOGY (AND HOW TO FIX IT)

As the world moves toward an increasingly digital existence, the IT industry has been growing more than ever. With that growth comes a need for IT companies to stand out from the pack and establish themselves as leaders in their field. Content marketing — which is a form of self-promotion that uses web content such […]

12 May 2017

PR SUPPORT

We’re Ready to Jump In You’re diving into a new publicity project. You already have some amazing ideas in mind, and you and your staff are pumped. You’re also swamped. If you have a large-scale PR project that will demand more time and resources than your organization can spare, The Writers For Hire can jump […]

12 May 2017

SALES COLLATERAL

“I need a brochure for that conference next month.” “Can you do a PowerPoint presentation for me by Thursday?” “I did mention that I’m giving a speech in two weeks – you can write it for me, right?” Oh, salespeople and their demands. They never seem to give you enough advance notice. And how many […]

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