Copywriting & PR
REBRANDING: 3 WAYS A WRITING AGENCY CAN HELP
Every business needs an upgrade once in a while. Whether you’re integrating a new philosophy or undergoing organizational changes, rebranding is necessary to make sure the improvements within your business match the message you want to portray. With so much research, planning, and strategy involved, it may seem like a daunting process. If your company […]
STYLE GUIDE 101: HOW CREATING A SOLID STYLE GUIDE CAN HIGHLIGHT YOUR BRAND
“Your brand is what other people say about you when you’re not in the room.” — Jeff Bezos Building a successful company requires getting a number of things right. Delivering a quality product, maintaining consistent value, and providing outstanding service are pivotal in creating a great business. However, highlighting a company’s brand can take any […]
BECAUSE “STUFF” HAPPENS: HOW TO WRITE AND ACTIVATE YOUR CRISIS COMMUNICATIONS PLAN
If there’s anything 2020 taught us, it was the importance of being prepared for when things change on a dime. The year was full of crises, from the COVID-19 pandemic and racial injustice demonstrations to the most contentious election in recent history. The hits, as they say, just kept coming. And as we entered 2021, […]
WHAT ARE PRESS RELEASES?
Press releases are brief text pieces that communicate a specific message. Organizations, such as governments and companies, as well as public individuals use press releases to communicate noteworthy information to the general public. And often, press releases contain information related to a specific topic or event. Nowadays, press releases have both digital and print formats. […]
HOW TO WRITE A BLOG POST THAT PEOPLE WILL WANT TO READ
Have you ever passed a house that had a really cool front door? It could have been some cool glasswork or just a color that popped. It immediately gives the whole house a more interesting vibe, and it makes you want to see what’s inside. Your blog is the front door to your website. Don’t […]
GENERATING BUZZ ABOUT YOUR NONFICTION BOOK
What’s on your list of dreams you want to fulfill and goals you want to achieve in your lifetime? Is writing a book on the top of your bucket list? Maybe you aspire to write about your life experiences, a topic that interests you, or something you’re knowledgeable about. While that’s all fine and good, […]
WHAT’S ALL THE BUZZ ABOUT? PUBLIC RELATIONS 101
If you’re not a public relations (PR) or communications professional, chances are you likely clump PR in together with advertising, marketing, and event planning, thinking they are the same. And it’s OK if you do. A lot of people make this common mistake. What exactly is PR anyway? A critical element of your marketing mix, […]
THE WRITERS BEHIND YOUR FORTUNE COOKIE APHORISM
It may come as a surprise to you that fortune cookies are not actually a Chinese invention. While their true origins are widely debated, it is a common belief that the first fortune cookies appeared in California sometime in the late 1800s to early 1900s. The real question is, though, who is behind the messages […]
KEYS TO SMALL BUSINESS MARKETING
Kimberly Smith, University of Houston Small Business Development CenterEach year, about 400,000 new small businesses open their doors to the economic landscape in their communities. But according to www.bloomberg.com, a whopping 80 percent of these new ventures will fail within the first 18 months. What’s the difference between one energetic, inspired entrepreneur with an idea […]
COPYWRITER Q&A: CARISSA LAMKAHOUAN ON THE ART OF THE PITCH
Carissa Lamkahouan has two decades of professional writing experience and has been published in a wide range of newspapers, magazines, and online publications. At The Writers For Hire (TWFH), Carissa is our in-house authority for all things journalism. In this installment of our Copywriter Q&A series, we talked about the process of pitching an article. […]