Copywriting & PR

26 Mar 2021

BECAUSE “STUFF” HAPPENS: HOW TO WRITE AND ACTIVATE YOUR CRISIS COMMUNICATIONS PLAN

If there’s anything 2020 taught us, it was the importance of being prepared for when things change on a dime.  The year was full of crises, from the COVID-19 pandemic and racial injustice demonstrations to the most contentious election in recent history. The hits, as they say, just kept coming. And as we entered 2021, […]

23 Mar 2021

WHAT ARE PRESS RELEASES?

Press releases are brief text pieces that communicate a specific message. Organizations, such as governments and companies, as well as public individuals use press releases to communicate noteworthy information to the general public. And often, press releases contain information related to a specific topic or event. Nowadays, press releases have both digital and print formats. […]

15 Dec 2020

HOW TO WRITE A BLOG POST THAT PEOPLE WILL WANT TO READ

Have you ever passed a house that had a really cool front door? It could have been some cool glasswork or just a color that popped. It immediately gives the whole house a more interesting vibe, and it makes you want to see what’s inside. Your blog is the front door to your website. Don’t […]

08 Dec 2020

GENERATING BUZZ ABOUT YOUR NONFICTION BOOK

What’s on your list of dreams you want to fulfill and goals you want to achieve in your lifetime? Is writing a book on the top of your bucket list? Maybe you aspire to write about your life experiences, a topic that interests you, or something you’re knowledgeable about. While that’s all fine and good, […]

06 Nov 2020

WHAT’S ALL THE BUZZ ABOUT? PUBLIC RELATIONS 101

If you’re not a public relations (PR) or communications professional, chances are you likely clump PR in together with advertising, marketing, and event planning, thinking they are the same. And it’s OK if you do. A lot of people make this common mistake. What exactly is PR anyway? A critical element of your marketing mix, […]

09 Oct 2020

THE WRITERS BEHIND YOUR FORTUNE COOKIE APHORISM

It may come as a surprise to you that fortune cookies are not actually a Chinese invention. While their true origins are widely debated, it is a common belief that the first fortune cookies appeared in California sometime in the late 1800s to early 1900s. The real question is, though, who is behind the messages […]

18 Mar 2020

KEYS TO SMALL BUSINESS MARKETING

Kimberly Smith, University of Houston Small Business Development CenterEach year, about 400,000 new small businesses open their doors to the economic landscape in their communities. But according to www.bloomberg.com, a whopping 80 percent of these new ventures will fail within the first 18 months. What’s the difference between one energetic, inspired entrepreneur with an idea […]

07 Jun 2019

COPYWRITER Q&A: CARISSA LAMKAHOUAN ON THE ART OF THE PITCH

Carissa Lamkahouan has two decades of professional writing experience and has been published in a wide range of newspapers, magazines, and online publications. At The Writers For Hire (TWFH), Carissa is our in-house authority for all things journalism. In this installment of our Copywriter Q&A series, we talked about the process of pitching an article. […]

04 Feb 2019

EVERYTHING YOU WANTED TO KNOW ABOUT GENERATING A TECHNOBABBLE-FREE PRESS RELEASE BUT WERE AFRAID TO ASK

Imagine yourself in the following situation: You’re the chief engineer of an up-and-coming technology company, and you’ve just led the launch of a ground-breaking systems control software package. You’re excited. You know your new product can meet a wider range of needs for industrial operators than competing solutions. You’ve published a detailed press release, and […]

07 Jun 2018

STAY ON THE WRITE SIDE OF THE LAW: STEER CLEAR OF PUBLISHING WOES

“A long time ago in a galaxy far, far away….” there was a copyright lawsuit between Star Wars and Battlestar Galactica. Stars Wars had captured the hearts of adoring fans across America, and Universal Studios wanted to jump on that bandwagon, so they launched Battlestar Galactica. But Star Wars execs saw one too many similarities […]