Copywriting & PR
CELEBRATING 15 YEARS IN BUSINESS
When Wintress Odom started writing 15 years ago, she never imagined that The Writers For Hire would become a full-fledged business with dozens of employees. Even five years after the article below was published in The Houston Chronicle, she still marvels at the growth and changes the business has been through. Join us as we […]
THERE’S A NEW “MASTER” IN THE HOUSE
Earlier this year, our owner Wintress Odom was awarded with Copyblogger’s Certified Content Marketer-Master level designation. This certification was awarded after completing advanced coursework on online content strategy, then submitting three pieces of content for the Copyblogger editorial team to review. The Certified Content Marketer designation is only given to people who demonstrate an ability […]
EIGHT PROOFREADING MISTAKES THAT COUNT!
How’s this for a proofreading horror story: Because of a teeny little typo, people calling for a free cab service on New Year’s Eve ended up connecting with an “adult” chat line instead. Oops. That’s the kind of mistake that most likely ends in a lost client and a very, very unhappy boss. Proofreading is […]
YOUR PAYCHECK VS. YOUR CONSCIENCE: SHOULD YOU TURN DOWN UNETHICAL PROJECTS?
You’ve probably seen those documentary-style anti-tobacco ads – the ones where a slick and smiling executive grills a series of job applicants about their qualifications. The questions start innocently enough – there’s usually a discussion about the applicant’s previous advertising work or basic office skills like typing or filing — and then the interview takes […]
STAY IN FOCUS: REMEMBERING YOUR AUDIENCE AND MESSAGE
When you’re in the middle of a copywriting job, there’s an age-old marketing maxim that can be hard to remember – and it can sometimes be hard to convey to clients: You can’t be all things to all people. Good copy does two things: It speaks to a specific, targeted audience AND it has a […]
THE NEW PR: FIVE STEPS TO A PRESS RELEASE THAT REALLY SELLS
I recently attended a webinar featuring David Meerman Scott, author of the WebInkNow blog and World Wide Rave, the latest book on creating effective social media content that works. During the webinar, an interesting question popped up in the Q&A section: What’s the purpose of a press release – and how can it be used […]
HOW TWEAKING YOUR COPY IN A RECESSION CAN HELP YOU KEEP CUSTOMERS
If you’re not already a regular reader of Copyblogger, you should be: Their writers offer a varied approach to copywriting for almost any genre you can think of. I was looking through their archives when I stumbled on a really, really interesting post by Barry A. Densa about attracting and keeping customers in any economy. […]
TAGLINES 101
As a business owner or service provider, few things are as important as a good tagline. After all, your tagline will appear on absolutely everything, from business cards and mailers to print ads and billboards. Your tagline will help with your branding, build your company’s identity, and (hopefully, anyway) burn itself into the minds of […]
COPYWRITING 101: FEATURES VS. BENEFITS
A good copywriter can instantly identify the difference between a feature and a benefit. Unfortunately, it’s not uncommon for that difference to get a bit fuzzy in web copy. So, how do features differ from benefits. • Features physically describe what your product or service entails. It might mean a watertight seal, 24-hour service, or […]
BEYOND BLOGGING: MAKING YOUR COPY STAND OUT
So, we all know that a blog is essential to any well-rounded marketing strategy: A good blog helps you connect with your customers and lets them see you as more than just a faceless company or organization. It builds content and credibility for your web site, and it allows you to share industry news and […]
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