Copywriting & PR
COPYWRITER Q&A: CARISSA LAMKAHOUAN ON THE ART OF THE PITCH
Carissa Lamkahouan has two decades of professional writing experience and has been published in a wide range of newspapers, magazines, and online publications. At The Writers For Hire (TWFH), Carissa is our in-house authority for all things journalism. In this installment of our Copywriter Q&A series, we talked about the process of pitching an article. […]
EVERYTHING YOU WANTED TO KNOW ABOUT GENERATING A TECHNOBABBLE-FREE PRESS RELEASE BUT WERE AFRAID TO ASK
Imagine yourself in the following situation: You’re the chief engineer of an up-and-coming technology company, and you’ve just led the launch of a ground-breaking systems control software package. You’re excited. You know your new product can meet a wider range of needs for industrial operators than competing solutions. You’ve published a detailed press release, and […]
STAY ON THE WRITE SIDE OF THE LAW: STEER CLEAR OF PUBLISHING WOES
“A long time ago in a galaxy far, far away….” there was a copyright lawsuit between Star Wars and Battlestar Galactica. Stars Wars had captured the hearts of adoring fans across America, and Universal Studios wanted to jump on that bandwagon, so they launched Battlestar Galactica. But Star Wars execs saw one too many similarities […]
THE WRITERS FOR HIRE: A LOOK AT 2017
Two-thousand seventeen was an exciting year at The Writers For Hire, Inc. We celebrated some big milestones and witnessed our community come together in amazing ways, during a time of crisis. At the Offshore Technology Conference (OTC) in May, we had a great time chatting with O&G industry representatives from Houston and around the globe. […]
DON’T LET A CRISIS FREEZE YOUR BUSINESS-BLUE BELL’S 2015 RECALL IS A LESSON IN CRISIS MANAGEMENT
When it comes to customer loyalty and crisis response, communication is key. And a little planning can go a long way toward repairing the damage. Blue Bell is a great example of how a company can bounce back from a potentially reputation-damaging event. For ice cream connoisseurs living in Texas, Oklahoma, Colorado, and a few […]
ARE YOU WRITING FOR YOU OR WRITING FOR THEM?
A Tip on How to Balance Good Writing with Good Customer Service I had spiders in my garage. Lots of them. Probably hundreds, to be honest. But they were just in my garage — they hadn’t infiltrated my home. Yet. In fact, I hadn’t seen a single spider in the living room, the bedroom, or […]
READING BETWEEN THE LINES: AVOIDING COMMUNICATION BREAKDOWNS IN THE CREATIVE PROCESS
If there’s one thing that drives a project forward while keeping everyone working toward the same goals, it’s good communication. At some point or another, all agencies encounter communication breakdowns. You think a project is moving along beautifully only for it to hit a sudden stall as you come up against an (occasionally angry) brick […]
HOW TO CRAFT A WINNING PRESS RELEASE
What is a press release and how is it used? The first press release was facilitated by public relations industry “founder, Ivy Lee, in response to a 1906 New Jersey train wreck. Lee wanted to ensure that details about the crash were communicated from the Pennsylvania Railroad to media (in this case, The New York […]
WHY CONTENT MARKETING FAILS IN INFORMATION TECHNOLOGY (AND HOW TO FIX IT)
As the world moves toward an increasingly digital existence, the IT industry has been growing more than ever. With that growth comes a need for IT companies to stand out from the pack and establish themselves as leaders in their field. Content marketing — which is a form of self-promotion that uses web content such […]
INTERVIEW: SECRETS TO GREAT CONTENT MARKETING
What is content marketing, and what can it do for your business? Wintress Odom, owner of Writers For Hire, explains during her latest radio interview on The Price of Business. Topics covered include: Finding and selecting relevant subject matter Getting the most out of your content marketing campaign Getting your subject matter experts on board […]