Copywriting & PR
SUCCESSFUL PR TACTICS
PR campaigns can be the difference between successful and unsuccessful ventures – and they’re the lifeblood for getting your company’s stories into the public eye. We’ve previously posted a blog about how to write a press release, but where do you go from there? There are a couple of different strategies out there for cultivating […]
HOW TO MEASURE THE RESULTS OF YOUR SMM CAMPAIGN.
With all the push for businesses to invest in and create social media marketing campaigns, more and more companies are jumping on the bandwagon. And this is definitely a good thing. But there is a common misconception that a social media marketing campaign can yield highly scalable results in a short period of time. Yet […]
THE GREENWASHING EFFECT
Copyblogger’s “Four Ways to Target Online Buyers with the Right Words” has a great analysis/advice section for marketing to an eco-friendly, socially conscious audience (among other types of consumers). Green is the new black, and it seems a lot of businesses are trying to revamp their marketing efforts to promote a more “green” brand. But some […]
PRESS RELEASES FOR DUMMIES
If you don’t know what you’re doing, then writing an effective press release can be easier said than done. But follow a few simple guidelines, and you’ll be on your way to successful promotion and publication. Listed below, you will find three steps to creating a first-class press release. 1. Know the purpose of your […]
WRITING SOLID PAY PER CLICK ADS
Like writing compelling website copy, there is an art to writing pay per click (PPC) ads. What are PPC ads? They’re the links labeled as “sponsored” that pop up near the top of your search engine results. Basically, individuals and companies have paid money to be listed at the top of those search results. Not […]
HOW TO GAIN CREDIBILITY ON THE WEB
Our economy is changing – we buy things now from people we never have met (and never will meet). Websites like eBay and Amazon use a customer rating system to add credibility to sellers, but independent websites don’t offer the same peace of mind to visitors. So, how can you inject some credibility into your […]
WEB WRITING: IT’S OK TO BE REDUNDANT
Websites need to be written to accommodate a wide audience of readers – the on-the-go information gobblers, the meticulous fact verifiers, the image-minded visual learners, and the web savvy personalities who love interactive tools. This is why demonstrating important information on the same page so that it accommodates many different learners is actually a good […]
NOT ENDING SENTENCES WITH PREPOSITIONS IS AN ANTIQUATED RULE OF WHICH WE WANT TO GET RID.
That was annoying, right? I’m not normally one for change, but I am all for the evolution of grammar rules. We don’t all need to talk like our third-grade English teachers. Most of the outdated rules have gone the way of the dinosaur, but there are a few stragglers. One in particular that keeps lingering […]
CHANGE-UPS: NOT JUST FOR BASEBALL ANYMORE
Varying sentence length in your writing sets a lot more than the tone or rhythm. It allows you to set up and emphasize points. Consider this: Many people consider New York a place they’d rather visit than reside in because of its reputation as being the city that never sleeps. New York, however, is a […]
BETWEEN ‘THAT’ AND ‘WHICH’
Having to choose between that and which is one of those tricky little grammar rules that used to trip me up constantly as I wrote. To spare you the same aggravation, I’m sharing the words’ definitive usage guidelines: 1. That That is used solely in restrictive clauses, meaning it introduces specific, essential information in a sentence. […]
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