Copywriting & PR

06 Jun 2008
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PRESS RELEASES FOR DUMMIES

If you don’t know what you’re doing, then writing an effective press release can be easier said than done. But follow a few simple guidelines, and you’ll be on your way to successful promotion and publication. Listed below, you will find three steps to creating a first-class press release. 1. Know the purpose of your […]

05 Jun 2008
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WRITING SOLID PAY PER CLICK ADS

Like writing compelling website copy, there is an art to writing pay per click (PPC) ads. What are PPC ads? They’re the links labeled as “sponsored” that pop up near the top of your search engine results. Basically, individuals and companies have paid money to be listed at the top of those search results. Not […]

23 May 2008
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HOW TO GAIN CREDIBILITY ON THE WEB

Our economy is changing – we buy things now from people we never have met (and never will meet). Websites like eBay and Amazon use a customer rating system to add credibility to sellers, but independent websites don’t offer the same peace of mind to visitors. So, how can you inject some credibility into your […]

20 May 2008
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WEB WRITING: IT’S OK TO BE REDUNDANT

Websites need to be written to accommodate a wide audience of readers – the on-the-go information gobblers, the meticulous fact verifiers, the image-minded visual learners, and the web savvy personalities who love interactive tools. This is why demonstrating important information on the same page so that it accommodates many different learners is actually a good […]

20 May 2008
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NOT ENDING SENTENCES WITH PREPOSITIONS IS AN ANTIQUATED RULE OF WHICH WE WANT TO GET RID.

That was annoying, right? I’m not normally one for change, but I am all for the evolution of grammar rules. We don’t all need to talk like our third-grade English teachers. Most of the outdated rules have gone the way of the dinosaur, but there are a few stragglers. One in particular that keeps lingering […]

15 May 2008
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CHANGE-UPS: NOT JUST FOR BASEBALL ANYMORE

Varying sentence length in your writing sets a lot more than the tone or rhythm. It allows you to set up and emphasize points. Consider this: Many people consider New York a place they’d rather visit than reside in because of its reputation as being the city that never sleeps. New York, however, is a […]

25 Apr 2008
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BETWEEN ‘THAT’ AND ‘WHICH’

Having to choose between that and which is one of those tricky little grammar rules that used to trip me up constantly as I wrote. To spare you the same aggravation, I’m sharing the words’ definitive usage guidelines: 1. That That is used solely in restrictive clauses, meaning it introduces specific, essential information in a sentence. […]

01 Nov 2007
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DON’T SELL THE CAR. SELL THE NISSAN.

Imagine you walk into an auto dealership, and the salesman walks up to you and says “Hey, we got these great cars! They can take you from home to work much faster than a bicycle, and did you know that almost everyone in the US owns at least one?” You’d look at him like he […]

09 Apr 2007
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HOW TO GET THE BEST COPYWRITER FOR YOUR DOLLAR

I sympathize with anyone who has to shop for copywriters. We come in such a wide variety of skill levels, prices, and personalities that it’s almost impossible to compare apples to apples. You, as the customer, obviously want to get the most bang for your buck. You figure that the dirt cheap copywriters ($35 a […]

09 Apr 2007
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NEW COPYWRITING BLOG

The Writers For Hire, Inc., launches a new blog for writers and marketers. The blog will feature writing tips, ad copy, and much more.