Thought Leadership Content

05 Mar 2021

THE HERO’S JOURNEY: STORYTELLING IN B2B

Humans are storytellers from way back in the caveman days. We crave stories, stories drive us, and we immerse ourselves in stories.  Children’s book authors like Maurice Sendak and Roald Dahl created worlds that we embraced in our youth and never forgot. Writers like Stephen King and Toni Morrison built stories that shook us to […]

29 Jun 2017

CONTENT MARKETING: CULTIVATING AN AUTHENTIC VOICE

Colorado business owner William Fuller knew that if he wanted to attract more customers to Summit County Mountain Retreats (SCMR), he’d have think beyond traditional advertising. In a place known for breathtaking scenery, year-round sunshine, and near-limitless outdoor activities, vacation rental companies like Fuller’s aren’t exactly in short supply. A sales email simply wouldn’t cut […]

08 Mar 2017
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WRITING WITH SMES

As a marketing specialist, you recognize that SMEs (subject matter experts) are critical to effective content marketing. They’re authorities on your company’s products and services. Without them, your company couldn’t run—and it would be nearly impossible to create detailed content that showcases your company’s expertise. But if you’ve ever had to collaborate with one of […]

08 Dec 2016
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SME-DRIVEN THOUGHT LEADERSHIP

Thought leadership has helped super-majors, like Shell Oil, refashion their image from producer to high-tech energy solutions guru. And it enabled DrillingInfo to shed the “data company” label and be seen as an industry intelligence leader. Saudi Aramco sponsors an annual global thought leadership forum; news source PennEnergy has launched a Global Thought Leaders Series […]

09 Sep 2016
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INTERVIEW: ANSWERING YOUR QUESTIONS ABOUT THOUGHT LEADERSHIP

“Thought Leadership” is a hot topic among marketing departments looking for content and companies looking to make a name for themselves within their industry. But what is it and how do you do it? In this interview on The Price of Business, Wintress Odom, editor-in-chief of The Writers For Hire, answers the basics about who […]

13 Apr 2016
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THINK IT THROUGH: WHY YOU NEED THOUGHT LEADERSHIP NOW

You’re thinking about retirement. You pick up a magazine, read some articles, and then call an investor. You’re looking for ways to better manage your team at work. You get an email about team management with a link to a blog post. It has some great ideas that will work for your situation. You are […]