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21 Aug 2018

SIX BENEFITS OF WRITTEN STANDARD OPERATING PROCEDURES (SOPS)

From training and hiring to communication to work policies and procedures, standard operating procedures — or SOPs — help companies stay organized, operate smoothly, and ensure that employees understand how to accomplish their assigned tasks. But here’s one thing we’ve learned from more than a decade of working with companies of all sizes: Even though […]

13 Jul 2018

INTRANET CONTENT, WRITING, AND GRAPHICS

What makes you want to open your morning news source? A shrieking headline like this one? A New York Times Morning Briefing text every five minutes on your IPhone? The latest from your local journal? Answer: you open, turn on, watch, or buy the news because you’re looking for something that peaks your interest. Maybe […]

05 Jul 2018

HOW TO BUILD A SUCCESSFUL INTRANET

You and your company have already made the decision. This is your intranet vision: a dynamic, collaborative experience that is Possible? One-hundred percent. It’s been successfully achieved by countless organizations. But one thing they all agree on—whether you’re a big company with thousands of employees worldwide, or a small company with a few offices scattered […]

05 Feb 2009

THE P’S AND Q’S OF PROOFREADING

Proofreaders don’t get enough credit – and a lot of people don’t spend enough time proofreading their own work. Proofreading is about more than just making sure to cross all the t’s and dot all the i’s. I’ve put together a list of helpful proofreading tips to make sure that your documents come out as […]

02 Apr 2008

SHAVE THE FLUFF OFF YOUR COPY

Lots of copywriters love fluff. They gravitate toward it instinctively because it sounds good. Check out this sentence: “At Acme Pet Supplies, we offer superior customer service to match our outstanding products.” You might be thinking, “Oooh – that sounds so good! Everyone wants to see that a company has ‘superior customer service.’ Anyone who […]

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