Training & HR Material
02
Apr
2008
SHAVE THE FLUFF OFF YOUR COPY
Lots of copywriters love fluff. They gravitate toward it instinctively because it sounds good. Check out this sentence: “At Acme Pet Supplies, we offer superior customer service to match our outstanding products.” You might be thinking, “Oooh – that sounds so good! Everyone wants to see that a company has ‘superior customer service.’ Anyone who […]
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