Social Content
THREE COLORFUL EXAMPLES OF CONTENT MARKETING SUCCESS
Color is a powerful tool for marketing—one that can be wielded by a company to achieve either fortune or misfortune. That’s because colors are deeply connected with human responses and mental/emotional associations. Those flashes in customers’ brains impact their buying habits. This blog explores the use of color for strategic content marketing by three companies […]
QUOTE ME ON THAT: THE PROPER USE OF QUOTATIONS IN JOURNALISM
The main task of a journalist is to tell a story, and a great story always involves people. If you’re writing any sort of article, even a company blog, you are effectively a journalist. Like any good journalist, you’ll find value in interviewing experts for your pieces. That will involve getting quotes from the person […]
B2B SOCIAL MEDIA TIPS BY INDUSTRY. WE KNOW YOU WANT TO CLICK THAT.
If your content marketing agency is having a hard time getting creative with your business-to-business (B2B) products, they aren’t alone. While business-to-consumer (B2C) brands seem to effortlessly push out content that inspires dozens of comments and hundreds of clicks, content marketing agencies that have taken on “dryer” B2B products can feel a bit hamstrung. They […]
BEST PRACTICES IN RESPONDING TO NEGATIVE SOCIAL MEDIA FEEDBACK
Social media has revolutionized the ways companies and businesses connect with customers. It allows companies to share valuable information while brands communicate their identity and values with a broader audience. However, social media does come with a downside: It opens the door for a two-way discussion that allows customers and audiences to post negative feedback, […]
AVOIDING THE COPYRIGHT POLICE: WAYS TO FIND FREE IMAGES FOR YOUR BLOG
Remember story time as a kid? While the story was great, you have to confess it was the pictures that drew you in, right? Looking at the pictures was the best part of the entire experience. The same applies to digital and printed communications. Visuals, including photography and infographics, play a significant role in helping […]
CORONAVIRUS RESPONSE: HOW AND WHY TO RAMP UP YOUR BLOG CONTENT QUICKLY
As more and more Americans self-quarantine or are asked to work from home, online activity is skyrocketing. In fact, from January 29 to April 8, usage rates rose 105 percent (from 22.6 million people to 46.2 million people in the U.S. using the internet during peak hours). While the circumstances aren’t ideal, most business owners […]
MARKETING BUZZWORDS DEMYSTIFIED
If you have turned on the TV or engaged in social media over the past decade, you have almost certainly heard the buzz about buzzwords. They are everywhere. From politicians to celebrities to company CEOs, it seems that everyone is using buzzwords. But, what exactly are buzzwords? And what are they used for? Let’s start […]
COPYRIGHT RULES FOR BLOG WRITERS
Every good blogger knows that photos are an integral part of blog writing. The use of photos and graphic images helps improve your blogs by breaking up the text and giving your readers something interesting to look at. But how do you find free images to use? And how do you know that those images […]
HOW TO WRITE BUSINESS EMAILS THAT SOUND FRIENDLY
In today’s technologically advancing world, email has become the official choice for communication within businesses. The lack of face-to-face communication can cause a lot of issues and misunderstandings, though. Because of this, it is important that business emails convey a clear message, elicit the desired response, and, above all, not offend in any way. But […]
THE DOS AND DON’TS OF EMAIL GREETINGS
In this day and age, it is not unusual to communicate with a client almost entirely by email. Emails are a quick and easy way to relay messages and keep track of important information. Figuring out how to start an email (especially when you are sending it to someone you don’t know very well) […]
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