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B2B Social Media Tips by Industry. We Know You Want to Click That.

B2B Social Media Tips by Industry. We Know You Want to Click That.

If your content marketing agency is having a hard time getting creative with your business-to-business (B2B) products, they aren’t alone. While business-to-consumer (B2C) brands seem to effortlessly push out content that inspires dozens of comments and hundreds of clicks, content marketing agencies that have taken on “dryer” B2B products can feel a bit hamstrung.

They may feel like every creative idea they pitch gets shot down — too off-brand or not serious enough. But, we’re here to tell you that creative, interesting social media can be achieved by any brand — even the more challenging ones.

Take a look at few of these industry-specific tips for some of the more common B2B industries. But first, a few basics on social media and content promotion.

What is a content promotion strategy?

A content promotion strategy is a plan that outlines how to distribute and amplify content to reach a wider audience, increase visibility, and achieve marketing goals.

Creating valuable and high-quality content is just one part of the equation; the other crucial aspect is ensuring that the target audience sees and engages with that content.

A content marketing strategy involves various tactics to share your content across different channels and platforms. Here are key considerations when developing a content promotion strategy:

  • The first step is to understand the target audience. Content marketing agencies focus on relevant demographic factors such as age, interests, and online behavior. These insights allow content creators to tailor materials to suit their intended audiences.
  • Also, a successful B2B content marketing strategy must include relevant channels for content marketing. These channels may consist of traditional means such as email newsletters or e-books. Other channels can include social media (e.g., Facebook, Instagram, and X), industry forums, or video streaming sites (e.g., Rumble or YouTube).
  • Some content promotion strategies may include collaborations with relevant influencers. Influencers are online subject matter experts focused on specific niches. These collaborations can help brands reach target audiences by leveraging the influencer’s audience base. Collaborations typically involve some type of compensation for the influencer’s endorsement.
  • Additionally, paid promotions can be hugely influential in reaching the target audience. A solid content marketing strategy includes paid promotional elements beyond traditional media. Paid spots on social media platforms, video streaming services, and collaborations with influencers are all valuable ways of increasing brand and product awareness.

Overall, brands must consider a multi-faceted approach when developing a content promotion strategy.

Relying on one approach or channel for content marketing won’t cut it.

That is why exploring how various channels for content marketing can work in sync offers the most significant potential for success.

Why is an industry-specific content marketing strategy important?

Implementing an industry-specific content marketing strategy allows brands to reach their target audience more directly and effectively.

This approach gives audiences relevant materials that resonate with their specific pain points.

These pain points consist of challenges audiences face at various levels. That is why a focused content promotion strategy enables brands to connect with audiences more meaningfully.

Beyond addressing pain points, the following considerations illustrate how a content promotion strategy can effectively hit the mark with a target audience:

  • An industry-specific content marketing strategy allows brands to showcase their knowledge and expertise in their respective field. This approach helps build trust and credibility, positioning the brand as an authority within the industry.
  • Different industries often have unique challenges and require tailored solutions. Industry-specific content can demonstrate how a product or service addresses customers’ specific needs within that market.
  • Each industry has its own trends, regulations, and dynamics. An industry-specific content promotion strategy lets brands stay current with these trends, keeping their audience informed and engaged.
  • Personalized content marketing strategies enable brands to speak their audience’s language. In doing so, brands can adopt an approach that resonates with their core audience, making content more engaging and effective.
  • One of the most effective ways to reach a target audience is to address pain points. Pain points must refer to specific challenges the target audience faces. Thus, an effective content promotion strategy must address particular pain points instead of generic ones. Advice must be actionable and valuable to the target audience, showing the content’s usefulness and relevance.

Above all, the best content marketing strategies involve materials relevant to the target audience’s needs and wants. Therefore, an industry-specific approach cannot dabble in generic content, forcing brands to focus on specialized materials aimed at delivering value every step of the way.

Content Marketing Agencies: Try These Industry-Specific Tactics for Standing Out

Standing out on social media platforms doesn’t have to be daunting.

With the right tactics, differentiating oneself from competitors becomes much more manageable.

In order to achieve this aim, brands must focus on industry-relevant content instead of casting a broad, generic web.

The following examples highlight a specialized content marketing approach:

Finance

The finance industry covers a wide range of issues ranging from banking and investments to global economic policy. Thus, an industry-relevant approach may include some or all of the following points:

  • Educational Content. Share informative content about fund planning, investment strategies, and market trends to position the brand as a thought leader.
  • Visual Data Representation. Use charts, graphs, and infographics to simplify complex financial information and engage the audience visually.
  • Live Q&A Sessions. Conduct live sessions to answer financial queries, providing real-time value and building trust with the target audience.
  • Customer Success Stories. Highlight success stories of clients who have benefited from the brand’s financial services, showcasing the positive impact of its offerings.
  • Market Updates. Regularly share timely market updates and insights to demonstrate awareness of current financial conditions.

Effective financial content demands constant updating and review. Brands looking to produce a top-quality B2B content marketing strategy must ensure materials remain relevant to shifting market dynamics and conditions.

Medical

Medical-based content demands thorough research to ensure factual accuracy. The following points can help brands looking to position themselves in this niche:

  • Health Tips and Advice. Share medical data and patient brochures that your providers can, in turn, pass on to their patients.
  • Behind-the-Scenes. Offer glimpses into your facility, showcasing the human side of the brand’s practice, including your staff and facilities.
  • Patient Testimonials. Encourage patients to share their positive experiences and success stories, building credibility and trust in your specialty medical services.
  • Explainer Videos. Produce easy-to-understand videos explaining medical procedures, treatment options, and health-related topics to educate the intended audience.

The medical field is a clear example of how brands can directly address audience pain points.

By focusing on specific issues, brands can cement their positions as industry leaders. As a result, content must be as relevant as possible, avoiding generic materials at all costs.

Industrial

Any industrial niche provides a wonderful opportunity for a B2B content marketing strategy. The following considerations can help brands seeking to strengthen their footing in this market:

  • Product Demonstrations. Showcase industrial products in action through videos and demonstrations, emphasizing their features and benefits.
  • Behind-the-Scenes of Production. Offer a sneak peek into the manufacturing process, demonstrating the quality and precision that goes into the brand’s products.
  • Safety Protocols. Share content highlighting the brand’s commitment to safety, including procedures, training programs, and success stories.
  • Collaborations and Partnerships. Highlight collaborations with other industry leaders, showcasing your company’s position within the industrial ecosystem.
  • Sustainability Initiatives. Showcase the brand’s commitment to sustainability and environmental responsibility, resonating with socially conscious consumers.

Although industrial industries must avoid making their materials seem salesy. Instead, helpful demos can open new channels for content marketing, boosting audience awareness and knowledge.

Technology

The tech sector stands to benefit greatly from dedicated channels for content marketing. That is why the following tactics can make a significant impact on their positioning:

  • Product Demos and Tutorials. Create engaging videos demonstrating the functionality of technology products. Provide tutorials and how-to guides to help users maximize the value of their purchases.
  • Beta Testing and Early Access. Generate excitement by offering beta testing opportunities or early access to new features. Encourage your commercial users to share their experiences with you, and offer co-branding opportunities (such as press releases) for successful case studies.
  • Industry Insights and Trends. Share insights into the latest technology trends, innovations, and industry news. Position the brand as an authority in tech by providing valuable and up-to-date information.
  • Interactive Polls and Surveys. Conduct polls and surveys to involve the audience in decision-making processes. This tactic engages users and provides valuable data for future product development.

The tech sector is poised to leverage content marketing more than other fields. That is why tech brands must always strive to maintain constant contact with their audiences.

Wholesale

Just because your clients aren’t the end customer, doesn’t mean that you can’t take advantage of some of the more creative social media tactics. In fact, as a wholesaler, you have the advantage of being able to appeal direct to the consumer (if they’re asking for your product retailers will carry it) and to your direct buying audience. Content marketing agencies have developed innovative campaigns to promote wholesale brands, such as:

  • Product Lookbooks. Create visually appealing lookbooks showcasing your latest collections. Share these on social media platforms to highlight the style and versatility of your products.
  • Influencer Collaborations. Partner with influencers to promote your brand. Influencers can create content featuring your products, reaching a broader audience and adding credibility to your brand.
  • Challenges. Encourage your audience to participate in challenges or contests. Ask them to share their unique takes on using your products, fostering a sense of community and creativity.
  • Behind-the-Scenes. Take your audience behind the scenes of the design processes. This tactic provides a sneak peek into the creative aspects of your brand, building a deeper connection with your audience.
  • Tips and Advice. Share tips, style guides, and advice on using your product or pairing it with other products or services. Position your brand as a go-to source for inspiration and expertise.

The Art of Responding to Reviews on Social Media Platforms

Reviews are a crucial element in user engagement.

Good or bad, reviews allow users to interact with their brands by making their opinions known.

Reviews also allow users to make up their minds before consuming a brand’s products and services. Unfortunately, some brands are unaware of how to address reviews, especially when reviews are unfavorable.

The following considerations can help brands better address reviews, maintaining a positive attitude throughout every interaction:

  • Post timely responses. Respond promptly to positive and negative reviews to show that the brand values user feedback.
  • Personalize your response. Personalized responses address the reviewer by name and acknowledging specific feedback points.
  • Express gratitude. Thank customers for their positive reviews, expressing genuine appreciation for their support and feedback.
  • Apologize and resolve. For negative reviews, apologize for any inconvenience and offer a solution or steps to be taken to address the issue.
  • Encourage further communication. Encourage reviewers to reach out directly for further assistance, demonstrating a commitment to resolving issues offline.
  • Promote positive feedback. Share positive reviews on social channels to build trust and showcase customer satisfaction.
  • Monitor and analyze. Regularly monitor reviews, analyze trends, and use feedback to improve products, services, and customer experiences.

Above all, brands must avoid engaging in negative exchanges. When customers vent their frustration, brands should always maintain a positive attitude, focusing on solutions.

Dealing with Bots on Social Media

One of the most unfortunate phenomena on social media is the use of bots. Bots are computer code designed to leave often negative comments or spam on other brand’s materials.

Some brands use this unethical practice to further their content promotion strategies. The following insights can help brands deal with bots, reducing the negative impact on their own content marketing strategies:

  • Identify bots. Use social media analytics tools to identify patterns indicating bot activity, such as repetitive comments or generic messages.
  • Set automated filters. Implement automated filters to catch and block common bot phrases, helping to reduce the visibility of bot comments.
  • Engage authentically. Respond authentically to comments; if suspicious, ask questions that bots may struggle to answer coherently.
  • Report and block. Report suspicious accounts to the respective social media platform and block them to prevent further interaction.
  • Educate followers. Share posts or stories educating your followers on how to identify and report bot activity, fostering a community that is aware and vigilant.
  • Audit followers regularly. Periodically audit your follower list to identify and remove suspicious or inactive accounts.
  • Use two-factor authentication. Secure your accounts with two-factor authentication to prevent unauthorized access by bots.

The best thing any brand can do is report suspected bot activity. Reporting allows social media platforms to address bot usage, reducing the likelihood of bots continuing to spread.

A Final Thought

Today’s marketplace demands personalization. Generic content won’t cut it anymore.

Now, more than ever, users demand industry-specific content that can consistently deliver value.

That is why brands and content marketing agencies must strive to produce relevant content to engage audiences meaningfully.

The days of boilerplate content are long gone. Nowadays, brands must ensure they can consistently deliver to outpace competitors.

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Wintress Odom - Owner / Editor-in-chief

Wintress founded The Writers For Hire in 2003 after freelancing for several years as a copywriter and editor. She has overseen, edited, proofread, or written copy for over 100 clients and is happy to have maintained long-term relationships with many of her first customers. Wintress is an exceptional proofreader and editor and has a gift for organizing large projects, including large technical manuals and manuscripts. Her educational background includes graduating cum laude from Rice University in 2000, studying at Cologne Gymnasium in Germany, and graduating valedictorian from The Science Academy of South Texas in 1994.

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Unofficially, Kathy is known around the office as “the other half of Wintress’ brain”: In her capacity as office admin, she helps Wintress keep track of projects and meetings; reminds her of upcoming deadlines; and serves as the point of communication between Wintress and the rest of the TWFH team. In her more official role of office administrator and project manager, she keeps tabs on all current projects, from drafting proposals and project timelines to working directly with writers and editors to keep projects on track. Kathy is particularly awesome at making sure that all of our website projects run smoothly, and she’s got a gift for translating potentially confusing web development jargon into plain English, so our website clients always know exactly what’s happening and why. When she’s not at work, Kathy loves singing along to musicals with her two daughters.

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Dayna Bargas - Accounts Manager

Since joining The Writers For Hire in 2022, Dayna has seamlessly stepped into the role of Accounts Manager, overseeing functions such as Accounts Receivable, Accounts Payable, collections, billing, and all tasks in between. With a keen eye for detail and strong communication skills, she efficiently manages all aspects of financial operations for TWFH. Dayna takes pride in her ability to navigate with a smile, displaying strong professional skills and fostering a positive work environment. Beyond her role with TWFH, she enjoys entertaining, traveling, and (most importantly!) spending time with her family.

Stephanie Hashagen - Senior Editor

Stephanie’s expertise in English and writing spans over a decade in freelancing and teaching. Stephanie worked as a staff writer and editor for The Houstonian, contributed to The Huntsville Item, freelanced for The Houston Chronicle and spent four years teaching English and reading at the junior high and high school level. She has a Master’s Degree in English from the University of St. Thomas and a Bachelor’s Degree in Journalism from Sam Houston State University. Stephanie has also ghost-authored several non-fiction and fiction manuscripts, numerous fashion and travel articles, and countless press releases, pitch letters, taglines, and print ads. Her copywriting and journalism experience includes technical copy for Tyco Flow Control and customer communications copy for a major American credit card company. Stephanie has also worked on copy and campaigns for Hilton and Carpet One Floor & Home, North America’s largest floor covering retailer. At The Writers For Hire, she has overseen, edited, proofread, or written copy for over 50 clients. Stephanie is an exceptional proofreader, writer, and editor and has a gift for adding a creative flair to projects while keeping copy professional and concise.

Barbara Adams - Copywriter

Barb Adams is an award-winning writer with more than 30 years of B2B and technical writing experience. She understands and closely follows the changing dynamics of the oil and gas industry – E&P, midstream, and upstream – and therefore needs minimum ramp up for any new O&G copywriting endeavor. Her portfolio includes hundreds of white papers, case studies, trade articles, op-eds, books, and brochures. Adams has also held positions as staff writer for a Houston agency, public relations manager for a Houston-based retail franchisor, and the advertising and promotions coordinator for a Minnesota-based hospitality company. She is a graduate of the University of Wisconsin School of Journalism.

Stacy Clifford - Copywriter

Stacy Clifford is a wearer of many hats, both literally and figuratively. Having earned a B.S. in Geology from the University of Texas at Austin in 1996, his career has covered environmental cleanup, software testing, web development, technical support, copy editing and proofreading, and martial arts instruction. He has been proofreading since 3rd grade English with Mrs. Barry, corrected every stripe of web copy for over 15 years, copy edited both fiction and non-fiction books, and written on subjects as diverse as volcanology, sword fighting, and space colonization. A fixer by nature, Stacy is a stickler for structure and form and enjoys a good challenge whipping a document into shape. When not tackling the worlds problems or teaching people how to stab each other, Stacy enjoys pencil drawing and hiking in the national parks.

Flori Meeks - Copywriter

Flori, who has more than 25 years of writing experience, began her career in suburban Detroit as a community newspaper reporter. She has worked as a neighborhood news editor for the Houston Chronicle and as a copywriter for Powell Public Relations. During more than 10 years as a freelance writer, her projects included newspaper and magazine articles, press releases, brochure and website copy, Request for Proposal (RFP) responses, and grant applications. Her clients have included Galveston Monthly magazine, Weddings in Houston magazine, Judy Nichols & Associates (public relations) and NCIC Phone Services, along with nonprofit organizations, Lifeway International and Newspring. Since joining The Writers For Hire, Flori has assisted with social media campaigns and written blog posts, articles, press releases, brochures, and web copy.

Flori has a bachelor’s degree in journalism from Oakland University.

Jessica Stautberg - Lead Copywriter

Jessica joined The Writers for Hire after several years of technical writing for two Department of Defense contractors, where she created software documentation and online help, as well as material for the company websites and newsletters. Since joining The Writers for Hire, Jessica has become the company’s resident “Wiki guru,” and manages most of the Wikipedia projects. She also manages social media campaigns for several local businesses, provides copy and layout options for website projects, writes blog posts on topics that include the oil and gas industry, web hosting, and fashion, and writes articles, brochures, books, and press releases. Jessica has a Master’s in Technical Communication from Texas State, where she also edited and proofread articles for Center of the Study of the Southwest’s academic journals while working as a ghostwriter for Infobooks.com. She has a Bachelor of Arts degree in English from Southwestern University.

Jennifer Rizzo - Copywriter / Genealogist

Jennifer, also known as "Rizzo," is a Denver-based writer and genealogist with a passion for history, travel, and languages. She studied Spanish at the University of Guadalajara in Guadalajara, Mexico and also lived and studied in Ancona, Italy. She also holds a certification for International Tour Management through the International Guide Academy, as well as a Genealogy certification from IAP Career College. Since joining The Writers For Hire, Jennifer has tackled a vast array of projects—from RPFs and SOPs to memoirs and company history books— and has done many in-depth genealogical research and family tree projects. She has also worked as Project Manager for various client projects, including family history books, websites, RFPs, blogs, autobiographies, and SOPs. Jennifer is our resident historian and genealogist, and can often be found examining 200-year-old books in various archive sites around the globe. She enjoys working closely with clients, and loves any opportunity that allows her to indulge her creative side.

Peter Albrecht - Copywriter

After putting in enough time as a busboy, a cheesesteak artist, a medical courier, and a nightclub bouncer, Peter took the logical next step—securing a position at a bicycle shop. While serving as a mechanic and a salesman, his incriminating degree in creative writing from the University of Arizona got him assigned to every additional duty that had anything to do with words. Between all the wrenching and selling, Peter wrote website copy, emails, blogs, digital and print ads, press releases, articles, advertorials, and scripts for radio and television commercials. What started as a summer job evolved into an 18-year career in the cycling industry, gaining him experience in corporate communications, public relations, social media management, event planning, marketing, and retail advertising. Since joining The Writers for Hire, Peter has branched into ghostwriting, op-eds, RFPs, SOPs, and producing work for aerospace and engineering firms, public utilities, oil and gas companies, real estate developers, and the entertainment industry. At his home base in New Jersey, Peter spends his free time souping up cheap vintage guitars, admiring his dog, and talking about moving to the Adirondacks.

Arielle Emmett - Copywriter

Arielle Emmett joined The Writers for Hire after a 30-year career in science, technology, and international journalism education. Early in her career, during the Watergate era, Arielle was selected as a journalism intern for The New York Times columnist William Safire, and she was a correspondent for Newsweek. She has worked as an editor for Science Digest, as a reporter and features staff writer for the Detroit Free Press, and as a columnist for The Philadelphia Inquirer and The American Journalism Review. She also has held senior editor and editor-in-chief positions at leading technical magazines and was a 10-year contributing editor at The Scientist. Arielle’s work has been published in Parents, Ms., OMNI, and Toronto Globe & Mail, among other publications. In 2011 she completed her doctoral dissertation in visual media and iconic photography at the University of Maryland. Since then, Arielle has taught science communications and online journalism at Temple and Drexel Universities, International College Beijing, and University of Hong Kong.

Erin Larson - Copywriter

With a Bachelor of Science in Language Arts from Georgetown University and 20 years of editorial experience, Erin brings a passion for words and well-crafted writing to every project. As a writer, she revels in the opportunity to create vibrant original copy and rejuvenate tired text. She has written on a range of topics, in a variety of styles, and for an array of platforms. As an editor, proofreader, translator, and trusted second set of eyes, she has helped clients from around the world enhance their writing. A self-proclaimed editorial perfectionist, Erin once canceled a credit card because of a grammatically incorrect form letter, which she edited and promptly sent back to the company. (Incidentally, she wasn’t surprised to receive no response.)

Devin Lawrence - Copywriter

Devin is a writer from Richmond, Virginia. He’s been an avid fan of fiction literature ever since he was young, and spent most of his adolescence pouring over one book series after another. Some of his favorites from back in the day include Percy Jackson and the Olympians, Ender’s Game, Ender’s Shadow, and The Edge Chronicles. He began pursuing creative writing when he was twelve, hoping to someday emulate his favorite authors. He has since spent more than ten years continuing to hone and expand the skills of his craft, graduating from Old Dominion University with a degree in Professional Writing in 2022. He has written on topics ranging from technology trends, to criminal justice, homeland security, self-defense, hiking and camping, workplace operational analysis, the challenges of eldercare, and data privacy. Creative by nature, Devin also dabbles as a graphic designer with particular interest in infographics and flowcharts.

Chris DeLange - Copywriter

Chris is a London-based writer with a strong background in HR/Learning & Development. He has held senior positions at large corporations in London as both Talent Development Business Partner and Head of Learning and Development. Chris graduated top of his class when he completed his MSc in Industrial Psychology at the University of Leicester in England. He also holds a TEFL/TESOL qualification in teaching English as a Second Language from Global Language Training. Chris is a big foody and is always exploring new dishes and creating new recipes. He became a qualified Chef in 2012 when he studied Culinary Arts at the International Centre For Culinary Arts in Dubai. He is very passionate about writing and is working on multiple team projects. Chris joined The Writers For Hire in 2022 and is settling in very well.

Morgan Pinales - Copywriter

Morgan has worked in marketing and communications for more than eight years, with a primary focus on copywriting and content creation. Throughout her years of experience, she has written and edited almost every kind of copy imaginable – magazine articles, blog posts, website copy, brochures, press releases, nonfiction books, newsletter articles, brand guidelines, and more – for both B2B and B2C audiences in a wide array of industries, including energy, technology, finance, healthcare, education, travel, retail, and more. In addition to her creative skills, Morgan has technical expertise in HTML coding and utilizing content management systems (e.g. WordPress) and email platforms, such as MailChimp, ExactTarget, and Constant Contact. With a lifelong interest in language, it is not surprising that Morgan has a bachelor’s degree in German and Linguistics from Rice University, where she studied more than eight languages. In 2011, she received her master’s degree in Advertising from The University of Texas, where she was accepted into the elite Texas Creative Program for her copywriting skills. In her free time, Morgan enjoys writing personalized picture books for friends and family.

Shelley Harrison Carpenter - Copywriter

Shelley’s love of words began in first grade, composing poems for her dear teacher and mentor, Mrs. Blanchard. Her writing career began with several years as a county newspaper reporter, where she developed a love for interviewing all sorts of people. Besides feature writing, her news beats included city government, education, and nonprofits of every stripe. As a determined “adult student,” Shelley graduated summa cum laude from the University of North Carolina at Greensboro in 2010 where she also wrote profiles of outstanding adult students for a “Web Weekly” newsletter and edited a grant proposal for a campus office. After college, she wrote English instructional materials, website copy, product copy, and blogs before joining two construction and development ezines as a staff writer, happy to be conducting interviews for each assignment. Several years of intervening employment in corporate merchandising and HR deepened Shelley’s understanding of the workings of larger companies and the written content they require. She now loves being part of the writing teams at The Writers for Hire. When not at a keyboard, she can be seen jogging in her Southern neighborhood or found holed up with a biography, a vegetarian cookbook, or a vintage TV show.

Melanie Green - Copywriter

Melanie Green is a Tampa-based writer and editor, with a focus on digital marketing content. She has more than 15 years of experience writing professionally, including time spent as a full-time employee of McKinsey & Company, Nielsen, and The Business Observer. She loves to write blog posts, website pages, press releases, RFPs, and whitepapers for companies of all sizes in the United States. 

She earned her Master of Fine Arts in Creative Writing with a concentration in screenwriting from National University in La Jolla, California, and her Bachelor of Arts in Writing from the University of Tampa in Tampa, Florida. 

Carol Kim - Copywriter

Carol Kim is a versatile freelance copywriter who specializes in content marketing, blog posts, website content, and email marketing for business clients. She especially enjoys diving into research and discovering what makes every company unique. Carol holds a bachelor’s degree from Pomona College and a Master’s in Public Affairs from the LBJ School at the University of Texas at Austin.

Carol is also a children’s book author, having written several fiction and nonfiction books for the educational market. She especially loves helping kids learn about the environment and social sciences. Her first nonfiction picture book from a trade publisher is due to be released in fall 2021. 

Martha Scott - Copywriter

Martha Scott’s technical writing career began on a contract at Houston’s Johnson Space Center. She edited papers for scientific journal publication, documents for departments across the site, and a book about a proposed crew escape vehicle. She produced a yearly booklet describing Shuttle contract cost-saving measures, the mission managers’ Flight Data Pack, and a 45-page booklet called Charting a Course to the Year 2000 and Beyond describing plans to develop additional space vehicles and prepare for manned Mars explorations. At Invesco, Martha edited and contributed to two company newsletters (online and hardcopy). She wrote software user manuals, Help files, Training and Benefits department documents, and, finally, shareholder reports. She returned to aerospace for the Shuttle Program’s last 5 years where she attended and produced detailed descriptions of presentations and subsequent discussions at the Orbiter Configuration Control Board’s weekly meetings. She also documented crew debriefings for 17 flights. Martha’s most recent experience was on Jacobs Engineering’s contract with a Texas City refinery for which she wrote and edited Engineering, Safety, Inspection, and Information Systems documents.

Suzanne Kearns - Copywriter

Suzanne knew she wanted to be a writer at the age of ten when she wrote her first story, and has spent the past 2 decades writing blog posts, magazine articles, nonfiction and fiction books, sales letters, white papers, press releases, website copy, and anything else that can be put in written form. She has written for Intuit, Avalara, NerdWallet, GoPayment, and as a ghostwriter for a few well-known CEO’s. Her work has appeared all around the internet, including on sites like World News and Reports, Entrepreneur.com, and Forbes. She loves nothing more than being presented with a bunch of data and asked to break it down into digestible content for readers. Most days you’ll find her sitting on her porch with her laptop, writing to the sound of the ocean, and marveling that life can be this stinking good.

Jennifer DeLay - Copywriter

Jennifer has a background in journalism and Russian area studies. She holds a BA from the University of Texas at Austin and an MSFS from Georgetown University. While in graduate school in the mid-1990s, she developed an interest in the oil and gas industry of the former Soviet Union and launched a free newsletter covering the subject. She then spent more than 20 years researching, analyzing and writing about related topics, working for multiple weekly publications and a private consulting firm. Her areas of professional interest also include energy and power in China, Iran and the Eastern Mediterranean, and for fun she researches linguistics, neuroscience and disability-related issues. She has experience in copy-editing and has frequently worked with both native and non-native English speakers, helping them to produce clear, easily understandable articles on complex political, economic, legal and technical topics. Additionally, she has managed many time-sensitive typesetting projects for community institutions. Jennifer enjoys writing personal essays and lives in Atlanta with her family.

Dana Robinson - Copywriter

Dana Robinson has been writing and editing professionally for 10 years, publishing her first article in 2007. She serves as Editor-in-Chief of a local online magazine and is a contributor to various Houston print publications. She honed her experience writing newsletters and managing social media for small businesses and non-profits before moving on to e-books, magazines, and non-fiction books for print. She also enjoys teaching creative writing workshops for children. Dana received her formal education at the University of Houston–Downtown, where she majored in professional writing, minored in creative writing, and was the recipient of the Upper Division Writing award for best essay. She completed internships with Writers In The Schools and The Bayou Review.

Brenda Hazzard - Copywriter

Brenda Hazzard has over 30 years’ experience working as a writer and editor in the private and public sectors. She spent over 20 years working for the US Government in Washington and abroad, and spent several years working with the CIA during which she managed a team of writers producing internal briefs on international news, events, and politics. She writes on a variety of topics but loves opportunities to work on projects that cater to her keen interest in international affairs. She considers herself to be an empathetic editor, one who improves a draft but lets the spirit of the writer shine through. She has also worked on dissertations, white papers, newspaper articles, and family histories.

Adelia Ritchie - Copywriter

Adelia is a scientist, educator, technical writer and editor, poet, and blogger about her Pura Vida lifestyle in Costa Rica. She has more than 40 years experience writing professionally, including her years at Science Applications International Corp., Bechtel Corporation, Defense Acquisition University, and the Department of Defense. She earned her Doctor of Philosophy in Physical Organic Chemistry at Northwestern University in Evanston, Illinois, and her Bachelor of Science in Chemistry and Physics from the University of West Florida in Pensacola, Florida.

Carey Miller - Copywriter

Carey brings more than 20 years of writing and editing experience to The Writers for Hire. A lifelong writer and reader, she holds a B.A. in English from UCLA. Her background includes writing and editorial positions with both book and magazine publishers. She has worked as a copy editor and proofreader for major advertising agencies including Ogilvy & Mather and Rubin Postaer. Her experience includes magazine feature writing and editing as well as manuscript development and editing. A former advertising sales executive, she has crafted a wide range of business, sales, and marketing communication for leading magazine publishers including Conde Nast and Hearst. She has worked with major consumer brands including Nike, Visa, Levi’s, General Motors, Microsoft, Charles Schwab, and Neutrogena.

Coralee Bechteler - Copywriter

In the past, Coralee has been an organic farmer, a chicken herder, a zipline administrative assistant, and an ESL teacher for kids. Today, she's living her childhood dream of being a writer. She currently resides in New York with her cat (and muse) Hermes and a miles-long TBR list that gets longer every day. If she's not reading or crafting, you can usually find her pulled over on a country road writing something down or picking wildflowers. Coralee holds a bachelor's degree in English, an associate's degree in Horticulture, and multiple internationally recognized software testing certifications.

Cecile Brule - Copywriter

Cecile enjoys the challenge of discovering each client’s unique strengths and presenting them to a wider audience. Since joining The Writers For Hire, she has worked on blogs, newsletters, RFPs, end-user documentation, email, social media, sales pages, biographies, op-eds, and fiction.

Previously, she taught in Shenzhen, China and obtained an HSK3 (Intermediate Mandarin) certificate. Cecile enjoys gaming, drawing, producing short films, and growing fifteen different varieties of apples with Serenity Orchards.

Rosalind Stanley - Copywriter

Rosalind Stanley grew up on the Coast of Maine and then accidentally spent fifteen years in Virginia's Blue Ridge Mountains, before moving to the Midwest. She graduated from Lynchburg College in 2008 with a B.A. in Creative Writing (and a minor in Theater Performance); ever since, Rosalind has endeavored to make writing a part of her daily life, whether creative or technical, whether as a volunteer or an employee. She has tutored students, taught workshops, edited fiction and non-fiction books, and worked as a beta reader and a legal writer. She also publishes a newsletter on Substack, where she releases her own fiction serially. When not writing, Rosalind is busy homeschooling her four children and raiding the local library for new fiction.

Sean Patrick Hill - Copywriter

Sean has been a professional writer for more than 25 years, and has an M.A. in Writing from Portland State University and an M.F.A. in Poetry from Warren Wilson College. He's the author of five books, and his writing has won him grants and fellowships from the Kentucky Arts Council, the Vermont Studio Center, the Elizabeth George Foundation, and the Regional Arts and Culture Council. He lives in Louisville, Kentucky, where he also works at his photography.

Wintress Odom - Owner / Editor-in-chief

Wintress founded The Writers For Hire in 2003 after freelancing for several years as a copywriter and editor. She has overseen, edited, proofread, or written copy for over 100 clients and is happy to have maintained long-term relationships with many of her first customers. Wintress is an exceptional proofreader and editor and has a gift for organizing large projects, including large technical manuals and manuscripts. Her educational background includes graduating cum laude from Rice University in 2000, studying at Cologne Gymnasium in Germany, and graduating valedictorian from The Science Academy of South Texas in 1994.
Wintress