Technical Writing

13 Mar 2019

BREAKING “THE CURSE OF ACADEMIA”: SUBJECT MATTER EXPERTISE AND WRITING FOR A GENERAL AUDIENCE

You are an industry expert. You know your stuff. You wrote the book on it – literally. But when tasked with stepping outside of your industry-specific box — for example, if you’re asked to contribute copy to a sales brochure or draft an editorial for a customer-facing web copy — you often find that it’s […]

08 Feb 2017

GORDON GRAHAM “THAT WHITEPAPER GUY”

The whitepaper is arguably the keystone of a great content marketing campaign. A single, comprehensive whitepaper on an enduring industry topic can last years – creeping up month after month in search results, circulated and posted by peers and potential clients, attracting hundreds or thousands of mentions on social sites. The whitepaper can also be […]

15 May 2009

WANTED: PALADIN. TELEPATHIST. SAINT. WRITING SKILLS A PLUS.

Do you know the No. 1 reason good writers fail at writing as a profession? Bad customer service. Well, no, that’s not exactly accurate. A lot of writers have customer service skills. But, in the end, they’re only human. And the truth is, to be a great copywriter, you must be superhuman. The good news […]

Top