Technical Writing

19 Jan 2021

THE TECHNICAL WRITER’S ROLE IN DOCUMENT DEVELOPMENT

If you’ve ever been charged with producing technical manuals or documents, you know how important it is to ensure that they’re written in a clear and concise manner. But what if you’re not a writer? Or what if you are just too busy to get the job done? That’s where the technical writer steps in.  […]

15 Jan 2021

COPYWRITER Q&A: BARBARA ADAMS SHARES TIPS AND TRICKS FOR MAKING HIGHLY TECHNICAL CONTENT ACCESSIBLE TO A BROAD AUDIENCE

Barbara Adams is an award-winning writer with more than 30 years of technical writing experience. Her portfolio includes hundreds of whitepapers, case studies, trade articles, op-eds, books, and brochures. And at TWFH, Barb is our go-to authority for all things technical. For this installment of Copywriter Q&A, Barb talked to us about the art of […]

13 Nov 2020
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TOP 3 REASONS WHY SMART COMPANIES HIRE TECHNICAL GHOSTWRITERS

Have you ever set up a printer in your home or downloaded software onto your laptop? Perhaps you constructed a jungle gym for your kids or took your blood glucose level with a medical monitor. If so, you likely benefited from the work of a technical ghostwriter. Some may only associate the term “ghostwriting” with […]

18 Dec 2019
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TALKING TO SMES: HOW TO MAKE THE MOST OF THEIR TIME (AND YOURS)

When it comes to adding clout to a piece of writing, fewer things help more than talking to a subject matter expert (SME). They know the ins and outs of what you’re writing about and they know it well. They are the expert after all. The context and technical knowledge that an SME brings to […]

13 Mar 2019
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BREAKING “THE CURSE OF ACADEMIA”: SUBJECT MATTER EXPERTISE AND WRITING FOR A GENERAL AUDIENCE

You are an industry expert. You know your stuff. You wrote the book on it – literally. But when tasked with stepping outside of your industry-specific box — for example, if you’re asked to contribute copy to a sales brochure or draft an editorial for a customer-facing web copy — you often find that it’s […]

08 Feb 2017
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GORDON GRAHAM “THAT WHITEPAPER GUY”

The whitepaper is arguably the keystone of a great content marketing campaign. A single, comprehensive whitepaper on an enduring industry topic can last years – creeping up month after month in search results, circulated and posted by peers and potential clients, attracting hundreds or thousands of mentions on social sites. The whitepaper can also be […]

15 May 2009
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WANTED: PALADIN. TELEPATHIST. SAINT. WRITING SKILLS A PLUS.

Do you know the No. 1 reason good writers fail at writing as a profession? Bad customer service. Well, no, that’s not exactly accurate. A lot of writers have customer service skills. But, in the end, they’re only human. And the truth is, to be a great copywriter, you must be superhuman. The good news […]