Technical Writing
TALKING TO SMES: HOW TO MAKE THE MOST OF THEIR TIME (AND YOURS)
When it comes to adding clout to a piece of writing, fewer things help more than talking to a subject matter expert (SME). They know the ins and outs of what you’re writing about and they know it well. They are the expert after all. The context and technical knowledge that an SME brings to […]
BREAKING “THE CURSE OF ACADEMIA”: SUBJECT MATTER EXPERTISE AND WRITING FOR A GENERAL AUDIENCE
You are an industry expert. You know your stuff. You wrote the book on it – literally. But when tasked with stepping outside of your industry-specific box — for example, if you’re asked to contribute copy to a sales brochure or draft an editorial for a customer-facing web copy — you often find that it’s […]
GORDON GRAHAM “THAT WHITEPAPER GUY”
The whitepaper is arguably the keystone of a great content marketing campaign. A single, comprehensive whitepaper on an enduring industry topic can last years – creeping up month after month in search results, circulated and posted by peers and potential clients, attracting hundreds or thousands of mentions on social sites. The whitepaper can also be […]
WANTED: PALADIN. TELEPATHIST. SAINT. WRITING SKILLS A PLUS.
Do you know the No. 1 reason good writers fail at writing as a profession? Bad customer service. Well, no, that’s not exactly accurate. A lot of writers have customer service skills. But, in the end, they’re only human. And the truth is, to be a great copywriter, you must be superhuman. The good news […]