Web Content
THE 1,000+ PAGE WEBSITE OVERHAUL…HOW TO UNDERTAKE A MASSIVE WEBSITE REWRITE
Much has been written about crumbling infrastructure throughout the United States. If it’s not roads and bridges, then it’s internet networks and dated telecommunications infrastructure. But not so much has been written on the effects of aging on internet content. The internet has been around long enough that many sites have compiled years of content […]
COMMUNICATING WITH CUSTOMERS IS NO LONGER NOT AN OPTION- TIPS FOR NAVIGATING THE ONLINE CUSTOMER EXPERIENCE
Gone are the days when a customer walked away from a less-than-stellar dining, shopping, or service-related experience with head held low and disappointment weighing heavy on her shoulders. Now, an unhappy customer can spread word of a business blunder in the blink of an eye by posting a bad review on Yelp, a scathing video […]
INTERVIEW: WHY MOST WEB COPY FAILS
One of the most important things your business web copy should do is show potential customers, from the beginning, why it’s in their best interests to select your products or services. Some business web sites accomplish that spectacularly, and some, well, don’t. During her latest radio interview on The Price of Business, Wintress Odom, owner of […]
INTERVIEW: WRITING WITH SEO IN MIND
If your website content is a key to search engine optimization (SEO) success, what kind of content should you be writing? Wintress Odom, owner and senior editor of The Writers For Hire, answers that question a lot, and she has some do’s and don’ts for you. Click play below to hear the interview.
INTERVIEW: CONTENT THAT DRIVES GOOGLE RANKINGS
There was a time when adding the right keywords to your website copy would go a long way toward boosting its Google ranking—where the Google algorithm places your site in search results. But today, keywords do little to help in that area. Driving up Google rankings is a complex, constantly changing process. On the bright […]
THE METROPOLIS MODEL: HOW TO USE THE SHARING ECONOMY TO CREATE STANDOUT THOUGHT LEADERSHIP CONTENT
“It’s easy to admire a thought leader; it’s much harder to become one.” —Adam Grant, Wharton professor and author of Give and Take Content creation in the sharing economy The sharing economy continues to transform nearly every sector of the global economy. A recent McKinsey report projects that sharing economy revenues will reach $335 billion […]
TAKE A STROLL DOWN THE CUSTOMER’S JOURNEY
Recent studies done by Word Stream show that the average conversion rate for pay-per-click advertisers is 2.35%, which is about the same chance some have of becoming a millionaire. What happens between the click and the customer being converted or not? What sort of journey does the customer go through, and how can companies make […]
SIX TIPS FOR REPURPOSING YOUR COPY
By Tom Schek Creating a steady stream of informative, engaging materials to fuel a content marketing program takes a great deal of time and effort. However, you can get more out of that resource investment by repurposing content. Some observers might consider that “cheating,” and if you simply swap out a few words or rewrite […]
CRAFTING TOURISM INDUSTRY CONTENT
By Jennifer Babisak The award-winning television drama “Mad Men” fed viewers much more than a weekly dose of suspense and eye-candy. Though the focus sometimes drifted more to Don Draper’s sexcapades than his creative mind, the show still gave an intriguing peek into the inner workings of an advertising agency. The Art of Emotional Appeal […]
HOW TO MAKE YOUR SMALL BUSINESS BLOG WORK FOR YOU
Thank you to Shelley Roth for allowing Socialot and Jessica Scheider (from The Writers For Hire) to host this Webinar on small business blogging. It’s really got some GREAT info in it. Jessica answers questions for beginners and advanced bloggers. How can I use my blog to increase my search engine results? What is a […]