Web Content

19 Jun 2009

WHY WEBSITE DESIGNERS DON’T NEED DIFFERENTIATORS

Or…How to Write Great Website Copy for Your Design Agency This blog post was spurred by an answer I recently posted on LinkedIn to a website design agency. They were in the process of redesigning their website, and they wanted tips on what to do with their copy. This specific design agency was struggling a little […]

28 May 2009

MAKE MORE MONEY BY SELF-PUBLISHING ONLINE

I was listening to the radio when my ears perked up by some extra-pertinent information: how the business of publishing is changing – and how authors are making more money than ever using the internet. There have traditionally been two ways to get your book in front of a mass audience:

15 May 2009

SHOULD YOU OR YOUR BUSINESS BE ON WIKIPEDIA? THE PROS AND CONS.

Everyone uses Wikipedia – in fact, if I see a Wikipedia entry come up on a Google search, that’s usually the first link I click on. Can Wikipedia be used for marketing purposes? The answer is certainly – though probably not in the way you think. A Wikipedia entry on you or your business isn’t […]

02 Apr 2009

HOW TO ENHANCE YOUR WEBSITE’S CREDIBILITY

In my last blog, I talked about taking the fluff out of your company’s website – getting rid of phrases like “we’re dedicated to” and “our mission is” and actually saying something about your services. I’m following that up with more ways that you can build credibility on the web and turn casual visitors into […]

15 Mar 2009

SAY GOODBYE TO FLUFFY WEB COPY

So, how many websites have you visited that are “dedicated to providing superior customer service”? Or whose “mission it is to make customer satisfaction a top priority”? Or whose products and services “meet your needs”? And so on. Fluffy phrases like this are easy to write and, on paper, they sound nice. After all, who […]

14 Jul 2008

HOW TO MEASURE THE RESULTS OF YOUR SMM CAMPAIGN.

With all the push for businesses to invest in and create social media marketing campaigns, more and more companies are jumping on the bandwagon. And this is definitely a good thing. But there is a common misconception that a social media marketing campaign can yield highly scalable results in a short period of time. Yet […]

20 May 2008

WRITING FOR WEB SCANNERS

It’s time to swallow your pride and face facts – visitors to your website aren’t going to put the same effort into reading you web content as you do writing it. If you’re lucky, a reader will scan your headlines, bolded items, and the first sentence or two of your paragraphs. You can’t expect visitors […]