Web Content
9 GREAT SITES FOR GENERATING INTERESTING BLOG TOPICS
You want to start a blog and you know what you want to write about, but how do you keep it going? When you list out your blog topic ideas, you tap out at about 13. That doesn’t get you too far. So, how do you continuously come up with interesting blog topics to keep […]
HOW TO MANAGE AND ORGANIZE CONTENT FOR BLOG CAMPAIGNS
Launching a blog campaign is an effective way to grow your business’ influence online. By posting regularly, it allows you to provide value for your customers by educating them on specific topics. More than that, it establishes you as an expert in your field, which can draw more attention from potential customers or clients. Indeed, […]
WHAT ARE INFOGRAPHICS?
Infographics are visual representations of quantitative and qualitative data and other types of information. Infographics provide clear and easy-to-understand formats that enhance an audience’s ability to grasp patterns and trends in a topic. Infographics are highly visual. As such, they contain minimal text. Mainly, images are attached to numerical data to facilitate comprehension of large […]
8 REASONS WHY YOU REALLY DO NEED A BUSINESS BLOG
In this day and age, people spend a lot of time online reading blogs. After all, they are an excellent source of entertainment and information. Some make you laugh, while others help you understand complex concepts or even products. Following the blogs of your favorite businesses keeps you in the loop and makes you feel […]
WHAT IS A BLOG?
A blog, short for “weblog,” is a text-based online diary or website product used for informational or entertainment purposes. A blog can be written by a single writer, or a group of writers. And the information contained in this platform varies according to the topic or theme. Generally speaking, a blog shares the viewpoint and […]
COPYWRITER Q&A: DIVING INTO COMPANY BLOG CAMPAIGNS WITH MELANIE GREEN
The Writers For Hire (TWFH) team member Melanie Green has more than 15 years of writing experience and specializes in digital marketing content. With TWFH, Melanie is the go-to expert on blog campaigns for businesses. For this installment of Copywriter Q&A, we asked Melanie for her insights on the best practices for launching an effective […]
CONTENT AUDITS: WHY YOUR SITE NEEDS ONE AND HOW IT’S DONE
You’ve worked tirelessly on creating the perfect website for your business and have even added some great content to beef up your blog section. So, how do you know if your site is performing well? That’s where the content audit comes into play. A content audit is the process of going through all the content […]
PARTNERING WITH WRITERS TO CREATE GREAT BLOGS
You spent the last few weeks researching, interviewing, and selecting a professional writer to assist you in drafting the company blog. Now, you’re ready to send them on their way to develop compelling copy that will take your company to the next level. But, before you have your new writing team start churning out content, […]
WHAT IS A URL, AND WHY DOES IT MATTER?
Most people are familiar with the term “URL.” However, unless you are surveying a bunch of Google employees, few could probably tell you what each letter stands for, and what it actually means. But if you use the internet with any regularity, it could be helpful to gain a better understanding of the term and […]
COPYWRITER Q&A: KATHY RINCHIUSO KEEPS WEBSITE PROJECTS ON TRACK
Whether you’re giving your existing website a much-needed update or starting from square after a company rebranding, chances are, you’ll work with Kathy Rinchiuso, our go-to website project manager. Kathy keeps the lines of communication open and ensures that clients, web designers, copywriters are all speaking the same language. In this installment of Copywriter Q&A, […]