Web Content
HOW TO MEASURE THE RESULTS OF YOUR CONTENT MARKETING CAMPAIGN
Measuring the results of your content marketing campaign gives you a clear understanding of the return on investment (ROI) for your marketing efforts. It also helps you identify trends in consumer behavior and allows you to adjust your strategy accordingly. Yet, measuring the results of your content marketing campaign comes with challenges. First, you must […]
B2C VERSUS B2B CONTENT: 8 KEY DIFFERENCES
B2C and B2B marketing demand different approaches. So, it’s no surprise when marketers and copywriters sometimes get them confused. Both require professionally written content. But is there a difference in how you present each within your marketing communications? This article describes the contrasts between B2C and B2B content requirements. You’ll also learn how to handle […]
THE PSYCHOLOGY BEHIND GREAT CONTENT
When you think of psychology, content marketing probably does not immediately come to mind. Believe it or not, though, content marketers have a great understanding of the mind and how to influence it. They do this by ethically applying complex psychological principles into actionable steps that result in great user experiences and well-informed decisions. Psychology […]
HOW TO REPURPOSE CONTENT: 5 GREAT WAYS TO GIVE EXISTING CONTENT A NEW LIFE
One of the toughest challenges content marketers face is keeping a steady stream of content flowing. After all, regular content creation can become a complicated endeavor. And with all of the hard work and time put in to creating content, it seems like a waste to use it only once. That is why breathing new […]
HOW TO WRITE CONTENT THAT STICKS
Content that captures eyes and minds is king in the digital age. Articles, blogs, videos, social media posts, and e-books all help drive web traffic and convert visitors into new customers and clients. Used effectively, these many avenues constitute Content Marketing. While previous blogs in this series have explained how to use Content Marketing effectively […]
HOW TO USE INTERACTIVE CONTENT MARKETING TO HELP GROW YOUR BUSINESS
The marketing game has changed. In the past, it was crucial to get your name and brand identity out there. Essential ingredients of a content marketing campaign were to keep your visibility high in social media, and to provide lots of information for your clients in your blogs and emails. In other words, information flowed […]
6 WAYS TO UNDERSTAND YOUR TARGET AUDIENCE
All great writing starts with understanding the target audience. Marketing guru David Ogilvy once remarked: “Don’t just create content to get credit for being clever. Create content that will be helpful, insightful, or interesting for your target audience.” Ogilvy was right. Reaching one’s target audience is about delivering useful and relevant content. Content creators trying […]
SEO IN THE STRATEGIC CONTENT MARKETING CONTEXT
It is safe to say that the marketing industry has undergone significant changes at a phenomenal pace since the first mass-marketing radio ad was aired in the 1920s in New York. The concept of content marketing was born when traditional marketing techniques such as TV and radio ads lost their appeal. These traditional ads were […]
HOW TO CREATE YOUR CONTENT MARKETING PLAN
Content marketing is a key strategy to promote the success of any business. The ability to reach customers and seize market share will easily make or break a company, whether it’s a mom-and-pop store or a Fortune 500 firm. However, not all marketing campaigns are made equal, and the best content marketing campaigns have an […]
WHAT MAKES A SUCCESSFUL CONTENT MARKETING CAMPAIGN?
There’s never been a more exciting time to be a digital marketer. The contemporary media environment offers almost limitless opportunities to reach and engage consumers with your message. At the same time, as the pace of change continues to accelerate, the digital marketing landscape grows increasingly complex. Media, advertising, and marketing are in continual flux. […]