Web Content

10 Feb 2023

SEO IN THE STRATEGIC CONTENT MARKETING CONTEXT

It is safe to say that the marketing industry has undergone significant changes at a phenomenal pace since the first mass-marketing radio ad was aired in the 1920s in New York. The concept of content marketing was born when traditional marketing techniques such as TV and radio ads lost their appeal. These traditional ads were […]

07 Feb 2023

HOW TO CREATE YOUR CONTENT MARKETING PLAN

Content marketing is a key strategy to promote the success of any business. The ability to reach customers and seize market share will easily make or break a company, whether it’s a mom-and-pop store or a Fortune 500 firm. However, not all marketing campaigns are made equal, and the best content marketing campaigns have an […]

03 Feb 2023

WHAT MAKES A SUCCESSFUL CONTENT MARKETING CAMPAIGN?

There’s never been a more exciting time to be a digital marketer. The contemporary media environment offers almost limitless opportunities to reach and engage consumers with your message. At the same time, as the pace of change continues to accelerate, the digital marketing landscape grows increasingly complex. Media, advertising, and marketing are in continual flux. […]

20 Jan 2023

TOP REASONS FOR HIRING A GHOSTWRITER TO OPTIMIZE YOUR WEB CONTENT

Whether you are starting a new business with a new website, or you need to overhaul your existing site to bring it into the 21st century, there are multiple factors to consider to make your website stand out. It starts with a clearly defined purpose of what you need the site to accomplish. Second, a […]

20 Dec 2022

5 WAYS TO MAKE YOUR CONTENT MARKETING CAMPAIGN ABOUT YOUR CUSTOMERS, NOT YOU

Communication is a two-way street, where information flows in one direction and back in the other. When communication works well, all parties get their message across effectively. However, in order for messages to get across, every interlocutor must listen more than they speak. Unfortunately, many brands fail to understand the concept of two-way communication. Some […]

22 Nov 2022

THE TOP 10 BEST PRACTICES FOR PRODUCING AN EFFECTIVE BLOG IN 2022 AND BEYOND

The art of blogging requires individuals to possess a solid writing skill set. Nevertheless, most folks believe blogging boils down to merely jotting down ideas and publishing them on a webpage. While one can certainly do that, effective blogging goes much deeper than cobbling words together. This article will explore the top 10 blogging best […]

08 Nov 2022

CASE STUDY: HOW CAN A WRITING AGENCY HELP IMPROVE YOUR WEBSITE?

Your website can make or break your appeal to customers and clients. Modern tools can help you make beautiful and elegant web pages, but your site’s functionality and visuals are only half the battle. Your web copy is the other half. Compelling copywriting can be an intricate and challenging task, even for those specializing in […]

01 Nov 2022

TOP REASONS WHY AN EDITORIAL CALENDAR IS CRUCIAL FOR AN EFFECTIVE CONTENT CAMPAIGN

Effective planning can mean the difference between achieving goals and missing the mark. And when it comes to content campaigns, planning is everything. In this article, we will explore the use of an editorial calendar as part of an effective content campaign. Specifically, we will discuss five reasons why an editorial calendar is crucial for […]

30 Sep 2022

7 WAYS TO GENERATE LEADS THROUGH CONTENT CREATION

“The lead generation process starts by finding out where your target market ‘lives’ on the web.” — Wayne Davis Business professionals worldwide rally around the battle cry “Drive more sales!” Indeed, boosting sales is typically the top priority for most businesses. Sales, nevertheless, do not materialize from the ether. There is legwork that goes into […]

23 Sep 2022

WHAT IS WEBSITE READABILITY AND HOW DO I IMPROVE IT?

The readability of a website determines if it succeeds or fails in its intended purpose. Creating high readability website content follows many of the same basic principles as doing it in print. However, the value of these principles is not always obvious when designing a web page. Because of this, many people may ignore them. […]