Web Content

21 Mar 2023

10 CASE STUDIES IN EFFECTIVE CONTENT MARKETING

Developing an effective content marketing strategy requires a significant amount of research, planning, and implementation. The challenges lie in finding ways to keep your audience engaged and staying current with trends. You also must create quality content that stands out from competitors while managing multiple channels. Studying what top U.S. companies are doing with their […]

17 Mar 2023

CUSTOMER RETENTION THROUGH CONTENT CAMPAIGNS

It’s common for companies to aim their content marketing campaigns at attracting new customers. After all, marketing is a key tool for driving sales and growth, and neglecting it is a surefire way to be overtaken by competitors. What many do not realize, however, is that just as content marketing campaigns can be used to […]

14 Mar 2023

CONTENT MARKETING 101: DO YOU NEED A DIGITAL ASSET MANAGEMENT SYSTEM?

As online marketing and commerce continue to expand, content marketers are increasingly relying on digital assets to build brand awareness and influence buying behavior. In the simplest terms, a digital asset is any content in any format that is stored digitally and provides value to the company. This typically means visual assets like images, logos, […]

10 Mar 2023

HOW TO MEASURE THE RESULTS OF YOUR CONTENT MARKETING CAMPAIGN

Measuring the results of your content marketing campaign gives you a clear understanding of the return on investment (ROI) for your marketing efforts. It also helps you identify trends in consumer behavior and allows you to adjust your strategy accordingly. Yet, measuring the results of your content marketing campaign comes with challenges. First, you must […]

07 Mar 2023

B2C VERSUS B2B CONTENT: 8 KEY DIFFERENCES

B2C and B2B marketing demand different approaches. So, it’s no surprise when marketers and copywriters sometimes get them confused. Both require professionally written content. But is there a difference in how you present each within your marketing communications? This article describes the contrasts between B2C and B2B content requirements. You’ll also learn how to handle […]

28 Feb 2023

THE PSYCHOLOGY BEHIND GREAT CONTENT

When you think of psychology, content marketing probably does not immediately come to mind. Believe it or not, though, content marketers have a great understanding of the mind and how to influence it. They do this by ethically applying complex psychological principles into actionable steps that result in great user experiences and well-informed decisions. Psychology […]

24 Feb 2023

HOW TO REPURPOSE CONTENT: 5 GREAT WAYS TO GIVE EXISTING CONTENT A NEW LIFE

One of the toughest challenges content marketers face is keeping a steady stream of content flowing. After all, regular content creation can become a complicated endeavor. And with all of the hard work and time put in to creating content, it seems like a waste to use it only once. That is why breathing new […]

21 Feb 2023

HOW TO WRITE CONTENT THAT STICKS

Content that captures eyes and minds is king in the digital age. Articles, blogs, videos, social media posts, and e-books all help drive web traffic and convert visitors into new customers and clients. Used effectively, these many avenues constitute Content Marketing. While previous blogs in this series have explained how to use Content Marketing effectively […]

17 Feb 2023

HOW TO USE INTERACTIVE CONTENT MARKETING TO HELP GROW YOUR BUSINESS

The marketing game has changed.  In the past, it was crucial to get your name and brand identity out there.  Essential ingredients of a content marketing campaign were to keep your visibility high in social media, and to provide lots of information for your clients in your blogs and emails. In other words, information flowed […]

14 Feb 2023

6 WAYS TO UNDERSTAND YOUR TARGET AUDIENCE

All great writing starts with understanding the target audience. Marketing guru David Ogilvy once remarked: “Don’t just create content to get credit for being clever. Create content that will be helpful, insightful, or interesting for your target audience.” Ogilvy was right. Reaching one’s target audience is about delivering useful and relevant content. Content creators trying […]