Web Content
OLD TRICKS, NEW CLICKS: CONTENT CREATION STRATEGY FOR REPURPOSING YOUR CONTENT
As a tactic long employed by the top content marketing firms, repurposing content is an excellent way to give old work new life and expand its reach. But what does it mean to repurpose content? And what are the rules for doing so? Stay tuned as we go over ways that content can be repurposed, […]
YOUR KEYWORD COMPASS: THE COMPLETE GUIDE TO FINDING TARGET KEYWORDS
Okay, is everyone ready for the target keyword scavenger hunt? Make sure you have your map, your compass, a magnifying glass, some trail markers… Don’t worry— finding target keywords isn’t actually a scavenger hunt that requires a map and compass. But you can think of target keywords as the true North on a compass, pointing […]
THE FUTURE OF CONTENT MARKETING
Content marketing has boomed in the last few years and there are no signs of that changing anytime soon. So, why have content marketing strategies become such a fundamental marketing component that almost every business imaginable has embraced? The answer is very simple. When you provide your prospective customers with valuable, helpful, and free information, […]
HOW AND WHY TO START A BLOG IN 2023
At first thought, blogging may seem like a thing of the past. But believe it or not, blogging plays an intricate part in the marketing strategies of most successful businesses. Blogging may have started as a hobby for many. But over the years, more and more business owners have discovered the benefits of having a […]
EVERYTHING YOU NEED TO KNOW ABOUT MICROSITES
Just when you thought the development of new marketing techniques have plateaued, you come across a new and quite genius approach called Microsites. These little websites have become marketing powerhouses and for very good reasons. Microsites are marketing tools used by some businesses to promote individual products, services, events, competitions, or entire marketing campaigns. Microsites […]
MANAGING CONTENT CAMPAIGNS IN WRIKE
Many companies struggle with managing their content campaigns, especially if they have multiple projects going at once. The solution is to have a tool in place that allows you to multitask easily within a collaborative environment. Wrike is an application that lets you manage several content campaigns simultaneously. With a single account, you can collaborate […]
WHAT EXACTLY IS CHATGPT AND HOW DO I USE IT?
Artificial intelligence (AI) does not get much better than ChatGPT. But what makes this AI chatbot technology so advanced? ChatGPT was developed by OpenAI, which was founded on 10 December 2015 by Elon Musk, Amazon Web Services, YC research, and a few others. OpenAI is an AI research laboratory based in the United States, with […]
TOP 8 CONTENT MARKETING TOOLS AND TEMPLATES
Content marketing is recognized as a commercially vital strategy for interacting with customers and building brand loyalty. New technologies have brought greatly reduced costs of reaching clients, most of whom have moved on to tablets, smart phones, and computers—media where digital marketers dominate. For many businesses, the sometimes-chaotic world of content marketing can seem overwhelming. […]
10 CASE STUDIES IN EFFECTIVE CONTENT MARKETING
Developing an effective content marketing strategy requires a significant amount of research, planning, and implementation. The challenges lie in finding ways to keep your audience engaged and staying current with trends. You also must create quality content that stands out from competitors while managing multiple channels. Studying what top U.S. companies are doing with their […]
CUSTOMER RETENTION THROUGH CONTENT CAMPAIGNS
It’s common for companies to aim their content marketing campaigns at attracting new customers. After all, marketing is a key tool for driving sales and growth, and neglecting it is a surefire way to be overtaken by competitors. What many do not realize, however, is that just as content marketing campaigns can be used to […]
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