Web Content

08 Feb 2010
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POSITIVE VS. NEGATIVE MARKETING . . . AND GAMEFLY’S “BAD GAME” TV SPOT

So, Gamefly.com has been running this ad lately. Check it out: People buy bad video games. They freak out, realizing that they’ve purchased bad video games. They continue to freak out, ostensibly because they’re stuck with their bad video games (and out the 50 to 60 bucks they paid for them). The ad ends with […]

18 Oct 2009
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IS TWITTER DOWN?

Twitter has apparently been down since about 04:53:18 US Eastern Time, and it’s amazing how riled people can get about a FREE service being down. Some people are calling their service providers to make sure that Twitter hasn’t been inadvertently blocked! Hey, I love Twitter, but I’m not ready to deal with an hour on […]

16 Oct 2009
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SEO RAPPER?

Ok, so he doesn’t rap about writing, but he raps about SEO, which is, of course, related to SEO content and website writing. So, if you want to get your site ranking in search engines, check this out. It’s the SEO rapper, and he actually has some pretty good tips on SEO coding.

20 Sep 2009
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IS DOUBLE-TWEETING BAD?

11 Sep 2009
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ASTROTURFING: THE ICKY SIDE OF SOCIAL MEDIA MARKETING

It’s disingenuous. It’s dishonest. And, it’s everywhere. It’s called “astroturfing”. Chances are, you’ve been exposed to it. And, if the folks behind it have done their jobs right, the chances are pretty good that you didn’t even know it. Social media is powerful stuff. In its most basic form, it’s the high-tech equivalent of your […]

21 Aug 2009
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WHY GHOST BLOGGING FOR YOUR COMPANY IS NEEDED, AND ETHICAL.

I’ve been reading some great posts by Jason Falls and Mark Schaefer on ghost blogging, so I thought I’d throw in my two cents. Is it OK to hire a ghostwriter for your blog? My answer is a resounding “Yes!” Maybe. That is, under certain conditions. And here’s what I think those conditions are: The […]

17 Aug 2009
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16 MORE WAYS TO BUILD YOUR WEB CREDIBILITY

This week, I have to send a big thank-you to one of our awesome clients, Dan K. After reading our earlier blog post about building web credibility, Dan did a little research on his own and sent us some really cool information about The Stanford Web Credibility Project. This project is studying the components of […]

04 Aug 2009
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BECOME A PITCHMAN: MARKETING THE BILLY MAYS WAY

You’re all aware of the mega success that the Pitchmen star and TV sales guru Billy Mays achieved in his lifetime. I recently came across a post from Big Wave Blog that analyzes exactly how Billy Mays was able to get people to buy his products over and over and over again. Marketing Lessons From […]

08 Jul 2009
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KILLER TIPS FOR STREAMLINING YOUR COPY, PART 2

As promised, here’s the second installment of my series on packing more punch into your prose. In Part 1, we talked about using strong verbs, ditching the adverbs, and the benefits of active sentences. Those are essential points to keep in mind if you want to inject some life into your writing. So, this week, […]

19 Jun 2009
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WHY WEBSITE DESIGNERS DON’T NEED DIFFERENTIATORS

Or…How to Write Great Website Copy for Your Design Agency This blog post was spurred by an answer I recently posted on LinkedIn to a website design agency. They were in the process of redesigning their website, and they wanted tips on what to do with their copy. This specific design agency was struggling a little […]