Web Content
5 WAYS TO USE CONTENT FOR CUSTOMER RETENTION
“When the customer comes first, the customer will last.”— Walt Disney Attracting customers is one of the biggest challenges companies face. Keeping them is an even bigger one. After all, customers are the lifeline of all businesses. When companies successfully care for customers, they not only attract new customers but also retain them. While attracting […]
SHOULD I HIRE A GHOSTWRITER FOR MY COMPANY BLOG?
A blog is an effective communication tool between a business and its customers (or potential customers). However, companies often find that running a blog poses several challenges. These challenges range from lack of time to lack of writing experience. Suppose you’re thinking about starting a company blog or have already started publishing content. In that […]
WEBSITE BASICS: 4 ELEMENTS EVERY SITE NEEDS
Have you ever searched online and found a website that may have what you are looking for, only to exit immediately either because it was aesthetically unappealing or loaded too slowly? Your website is an excellent place for customers to learn about your business. It serves as your online home front that you can update […]
REPURPOSING BLOG CONTENT: 10 CREATIVE WAYS TO GET THE MOST OUT OF YOUR EXISTING BLOG CONTENT
Producing new content consistently can prove challenging. Tight schedules, personal issues, and unexpected situations can all make it complex to deliver content regularly. But what if there was a way to maintain a steady stream of content without reinventing the wheel? Enter repurposing blog content. In this article we will discuss 10 creative ways content […]
7 ELEMENTS OF A GREAT WEBSITE: A GUIDE FOR WRITERS AND PUBLISHERS
“A great web design without functionality is like a sports car with no engine.” —Paul Cookson For writers and publishers, a high-quality website is a springboard to success. A wonderful website entices readers to explore what writers and publishers have to offer. However, a great website is not only about splashing content on the screen. […]
5 KEY THINGS TO KNOW ABOUT STARTING A NEW COMPANY BLOG
“Blogging isn’t about publishing as much as you can. It’s about publishing as smart as you can” — Jon Morrow To a reader, a blog can be like an oasis. It is a drink of fresh water in the middle of a barren landscape. Blogs provide information, entertainment, solace, and encouragement. A good blog connects […]
HOW TO HUMANIZE YOUR BRAND THROUGH SOCIAL MEDIA
Sometime around the close of the 20th century and the dawn of the 21st (but prior to the advent of Web 2.0), many companies began implementing a relatively new technology: complex phone systems. The idea was that customers could help themselves to the information they sought by navigating tele-menus from their touch-tone phones. Almost every […]
STARTING A COMPANY BLOG FROM SCRATCH: 7 WAYS TO GENERATE CONTENT IDEAS THROUGH TOPIC RESEARCH
“Without strategy, content is just stuff, and the world has enough stuff.” — Arjun Basu In today’s business world, content is king. One way for organizations to succeed is by delivering consistent value—and there is nothing more valuable than relevant and useful content. As such, organizations of all kinds endeavor to consistently provide high quality […]
HOW TO INCORPORATE A BLOG INTO YOUR CONTENT MARKETING CAMPAIGN
To blog or not to blog? That is the question businesses often ask themselves. The answer to that question depends on the purpose of the blog. For ordinary individuals, a blog is a means of communicating their ideas to the world. But for businesses, a blog can be a powerful weapon in their content marketing […]
TOP 8 CONTENT MANAGEMENT TOOLS
In today’s business world, there is a driving need to build a strong online presence for your company. While there are many factors that go into this, one thing that business owners struggle with the most is content management. Finding the time to plan content campaigns, write content, schedule posts, track performance, adjust strategies, and […]