MICROCOPY: SMALL WORDS WITH A BIG IMPACT
When it comes to communication, few things are as important
as the words we choose. Especially in written communication.
And although most writers pay close attention to how things
are worded when writing web content, there is one kind of writing that tends to
get overlooked or downplayed as being less important.
That is microcopy.
Not only is quality microcopy vital to making sure that your content is understood, but it is also an important factor in engaging people and increasing both the usability and likeability of a website.
This interesting blog from
Prototypr gives a great explanation of what microcopy is and why it
is important. It also gives some fantastic tips for improving the microcopy on
your own website.