Microcopy: Small Words with a Big Impact

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13 Feb 2019

MICROCOPY: SMALL WORDS WITH A BIG IMPACT

When it comes to communication, few things are as important as the words we choose. Especially in written communication.

And although most writers pay close attention to how things are worded when writing web content, there is one kind of writing that tends to get overlooked or downplayed as being less important.

That is microcopy.

Not only is quality microcopy vital to making sure that your content is understood, but it is also an important factor in engaging people and increasing both the usability and likeability of a website.

This interesting blog from Prototypr gives a great explanation of what microcopy is and why it is important. It also gives some fantastic tips for improving the microcopy on your own website.

Author
Watercooler Writer 
Ever wonder what writers talk about? Our writers are always sharing something new with each other, from the latest and greatest in apps and technology to grammar rules and the origin of certain words. With our Watercooler Writer series, we have taken our very best finds, and are sharing them with you.

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