The Write Blog

02 Apr 2021

WRITING NONFICTION: THE INS AND OUTS OF AN ENGAGING NONFICTION BOOK

Mark Twain once said, “Write what you know.” Indeed, his words resonate with the power of universal truth. Writing compelling nonfiction books is about infusing passion into a topic that would surely seem mundane in the hands of a lesser writer. Unfortunately, for many writers, finding either a topic or a passion is difficult enough, […]

30 Mar 2021

BIZARRE FACTS THAT PROVE REALITY IS STRANGER THAN FICTION

You’ve likely heard the famous quote from writer extraordinaire, Mark Twain, that says, “Truth is stranger than fiction, but it’s because Fiction is obliged to stick to possibilities; truth isn’t.” But just how strange can truth be? In this fascinating article from Buzzfeed, they give 42 examples of weird true facts that will be sure […]

26 Mar 2021

BECAUSE “STUFF” HAPPENS: HOW TO WRITE AND ACTIVATE YOUR CRISIS COMMUNICATIONS PLAN

If there’s anything 2020 taught us, it was the importance of being prepared for when things change on a dime.  The year was full of crises, from the COVID-19 pandemic and racial injustice demonstrations to the most contentious election in recent history. The hits, as they say, just kept coming. And as we entered 2021, […]

23 Mar 2021

WHAT ARE PRESS RELEASES?

Press releases are brief text pieces that communicate a specific message. Organizations, such as governments and companies, as well as public individuals use press releases to communicate noteworthy information to the general public. And often, press releases contain information related to a specific topic or event. Nowadays, press releases have both digital and print formats. […]

19 Mar 2021

WHY HIRING A GHOSTWRITER FOR YOUR NONFICTION CONTENT IS A GREAT INVESTMENT

Content Marketing is a potent tool for any brand. It provides the opportunity for a brand to position itself in consumers’ minds by offering relevant content that addresses and/or solves a problem that the consumer has. And brands that use content marketing often produce nonfiction content to raise awareness of a problem and solution. However, […]

16 Mar 2021

14 EXAMPLES OF GREAT THOUGHT LEADERSHIP CONTENT

Thought Leaders We all know of and admire thought leaders. We can appreciate the fact that entrepreneurs like Bill Gates, Arianna Huffington, Tony Robins, and Mark Zuckerberg are thought leaders with considerable followings. And the list goes on throughout history to include politicians, philosophers, inventors, scientists, and scholars. But you don’t have to be a […]

12 Mar 2021

AUTOBIOGRAPHY OR MEMOIR? CHOOSING THE RIGHT FORMAT FOR WRITING YOUR LIFE STORY

Do you have a story to tell about your life? Have you been considering writing an autobiography? Or is it a memoir you really want to write? What’s the difference? And how do you decide which is right for your story? While the terms “autobiography” and “memoir” are often used interchangeably, there are some important […]

09 Mar 2021

COPYWRITER Q&A: JESSICA STAUTBERG DISCUSSES THE ART OF WRITING AN UNFORGETTABLE MEMOIR

With over a decade of writing experience, Jessica Stautberg has written content for everything from websites and blogs to books and press releases. At The Writers For Hire (TWFH), Jessica serves as our lead copywriter, and is also one of our experts on writing memoirs and autobiographies. In this installment of our Copywriter Q&A series, […]

05 Mar 2021

THE HERO’S JOURNEY: STORYTELLING IN B2B

Humans are storytellers from way back in the caveman days. We crave stories, stories drive us, and we immerse ourselves in stories.  Children’s book authors like Maurice Sendak and Roald Dahl created worlds that we embraced in our youth and never forgot. Writers like Stephen King and Toni Morrison built stories that shook us to […]

02 Mar 2021

HOW TO CONDUCT RESEARCH FOR A SUCCESSFUL WHITEPAPER

In business, whitepapers provide companies and professionals with the opportunity to communicate knowledge and share information. To make a whitepaper truly valuable, the information contained in it must reflect careful and diligent research, which then serves as the backbone of the whitepaper’s content. After all, a whitepaper is worthless if the information contained in it […]