The Write Blog
OLD TRICKS, NEW CLICKS: CONTENT CREATION STRATEGY FOR REPURPOSING YOUR CONTENT
As a tactic long employed by the top content marketing firms, repurposing content is an excellent way to give old work new life and expand its reach. But what does it mean to repurpose content? And what are the rules for doing so? Stay tuned as we go over ways that content can be repurposed, […]
YOUR KEYWORD COMPASS: THE COMPLETE GUIDE TO FINDING TARGET KEYWORDS
Okay, is everyone ready for the target keyword scavenger hunt? Make sure you have your map, your compass, a magnifying glass, some trail markers… Don’t worry— finding target keywords isn’t actually a scavenger hunt that requires a map and compass. But you can think of target keywords as the true North on a compass, pointing […]
THE FUTURE OF CONTENT MARKETING
Content marketing has boomed in the last few years and there are no signs of that changing anytime soon. So, why have content marketing strategies become such a fundamental marketing component that almost every business imaginable has embraced? The answer is very simple. When you provide your prospective customers with valuable, helpful, and free information, […]
OWNED, PAID, AND EARNED CONTENT: WHAT’S THE DIFFERENCE?
Content campaigns are a great way to attract new clients and raise brand awareness. However, not all online content can, or should, serve the same purpose. Join us as we discuss the different categories of content and how to properly utilize them in your next content marketing plan. The Three Types of Content Content within […]
DECODING CONFUSING TERMS IN CONTENT MARKETING
In the world of content overload, the key to standing out among your competitors is your content marketing campaign. Great content campaigns— as part of a solid overall content marketing strategy—provide customers with highly useful information, deliver value, and help shape brands into market leaders. That is why brands cannot afford to make mistakes when […]
PLANNING YOUR DIGITAL MARKETING CONTENT
Today, content isn’t a “frill” ornamenting your marketing strategy; to a large extent, it is the strategy. And a content-centered strategy requires a plan. Sprinkling random content “here and there” doesn’t constitute a content plan. It’s certainly better than nothing, but to consistently connect with and sell to customers or clients, a strategic content plan […]
KEY CONSIDERATIONS FOR AN EFFECTIVE THOUGHT LEADERSHIP CAMPAIGN
When it comes to content marketing, a thought leadership campaign is an initiative in its own right and intellectually completely independent from all other content marketing strategies. The reason? Thought leaders are unique rare individuals or organizations and it is they who inform a thought leadership campaign. What Constitutes to Thought Leadership? Thought leadership is […]
“MUST READ” NONFICTION BOOKS FOR 2024
A great nonfiction book stands out for its ability to captivate readers with engaging prose and meticulous research. Its writing style is clear, concise, and compelling, effectively communicating complex ideas in an accessible manner. The book offers a unique perspective, shedding light on lesser-known aspects of a subject or presenting fresh insights into familiar topics. […]
SOPS THAT WORK FOR YOUR INTERNATIONAL BUSINESS
Standard Operating Procedures (SOPs). Your business can’t live—well—without them. SOPs provide your people with indispensable guidelines for operation, standardization, safety, and regulatory compliance. Creating effective SOPs and keeping them current is always a challenge—and when your business’s locations span the globe, the challenge is compounded. When formulating your international SOPs, some of the main areas […]
UNIQUE SOP CONSIDERATIONS ACROSS VARIOUS INDUSTRIES
Tailoring Standard Operating Procedures (SOPs) to specific industry needs is a fundamental practice in ensuring compliance and maintaining a high level of quality. The unique characteristics, regulatory requirements, and operational challenges of each industry demand a customized approach to SOP development. Industry-specific SOPs are crucial for compliance with the often complex and stringent regulations governing […]
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