The Write Blog
HOW AND WHY TO START A BLOG IN 2023
At first thought, blogging may seem like a thing of the past. But believe it or not, blogging plays an intricate part in the marketing strategies of most successful businesses. Blogging may have started as a hobby for many. But over the years, more and more business owners have discovered the benefits of having a […]
EXPERIENCE OVER VANITY: CELEBRATING 10 YEARS WITH BARBARA ADAMS
When senior writer Barbara Adams (Barb) joined The Writers For Hire 10 years ago, she never realized the impact she would have on our clients, team members, and readers. Barb’s keen knowledge of the written word contributes daily to our success, and she has no plans for slowing the pace. Her skill level and confidence […]
HOW TO IMPROVE EMPLOYEE RETENTION USING EFFECTIVE COMMUNICATION
Each month, around 4.1 million workers quit their jobs, according to a recent news release from the U.S. Bureau of Labor Statistics. That means you can expect to lose about two percent of your workforce every month, not including those you must let go of due to poor work performance. While two percent may not […]
EVERYTHING YOU NEED TO KNOW ABOUT MICROSITES
Just when you thought the development of new marketing techniques have plateaued, you come across a new and quite genius approach called Microsites. These little websites have become marketing powerhouses and for very good reasons. Microsites are marketing tools used by some businesses to promote individual products, services, events, competitions, or entire marketing campaigns. Microsites […]
INTEGRATED RESOURCE PLANNING: A CASE STUDY
A major utility needed to document stakeholder input into its integrated resource planning (IRP). The Writers For Hire (TWFH) was ready to assist with the project. The IRP process provides a detailed roadmap for forecasting future energy needs, both renewable and conventional. The process involves developing strategies to meet future energy demands as well as […]
ESG REPORTING
ESG reporting is gaining significant momentum. It’s all about disclosing information covering an organization’s operations and risks in three areas: environmental stewardship, social responsibility, and corporate governance. Consumers look to ESG reports to find out if they are supporting a company whose values align with theirs. Meanwhile, investors look for qualitative and quantitative information to […]
MANAGING CONTENT CAMPAIGNS IN WRIKE
Many companies struggle with managing their content campaigns, especially if they have multiple projects going at once. The solution is to have a tool in place that allows you to multitask easily within a collaborative environment. Wrike is an application that lets you manage several content campaigns simultaneously. With a single account, you can collaborate […]
THE 7 ELEMENTS OF A CRISIS COMMUNICATION PLAN
A crisis communication plan is a vital component for any organization to have in place to manage and respond to an emergency effectively. One of the key benefits of having a crisis communication plan is that it reduces uncertainty for staff during a crisis. When staff members clearly understand what they need to do and […]
CRISIS MANAGEMENT: TOP 6 STRATEGIES FOR BUSINESS LEADERS
Crisis management is a crucial aspect of any organization’s operations. In today’s fast-paced and ever-changing business environment, it’s not a question of if a crisis will occur but rather when. A wide range of factors, such as a product recall, a data breach, a natural disaster, or a negative media story can trigger a crisis. […]
BEST PRACTICES IN RESPONDING TO NEGATIVE SOCIAL MEDIA FEEDBACK
Social media has revolutionized the ways companies and businesses connect with customers. It allows companies to share valuable information while brands communicate their identity and values with a broader audience. However, social media does come with a downside: It opens the door for a two-way discussion that allows customers and audiences to post negative feedback, […]