The Write Blog

16 Apr 2024

STRATEGIC CONTENT MARKETING: DISTRIBUTION METHODS FOR MAXIMUM REACH

The United States might not run under a monarchy, but that doesn’t mean we don’t have a king. No, it’s not Bezos or Musk (don’t let them hear you say that, though). It’s content! In fact, with so much of our lives taking place online, we’re bombarded with more content in just one given day […]

12 Apr 2024

THE ABILITIES AND LIMITATIONS OF AI IN CONTENT CREATION

Artificial intelligence (AI) has garnered a significant amount of public attention in recent times. Believe it or not, though, it’s not exactly a new thing. AI has been around for some time, although its use has only recently started catching on in mainstream, public applications. Before tools such as ChatGPT emerged on the horizon, AI […]

09 Apr 2024

HOW TO USE AI TO POWER UP YOUR MARKETING COMMUNICATION STRATEGY

In today’s ever-evolving digital landscape, executing an effective marketing communication strategy calls for more than crafting catchy messages and choosing the right platforms. Luckily, with the development of Artificial Intelligence (AI), businesses have access to a remarkable tool that can take their communication game to the next level. Read on as we explore how AI […]

05 Apr 2024

THE IMPACT OF AI-GENERATED CONTENT ON SEO RANKINGS

Artificial intelligence (AI) has become an increasingly significant tool in content marketing due to the speed and ease with which it enables content creators to generate content. However, a crucial concern among content marketing agencies and brand managers is the impact of AI-generated content on search engine optimization (SEO).  On the whole, search engines such […]

03 Apr 2024

TOP TOOLS FOR HARNESSING AI FOR YOUR CONTENT

With all the hype surrounding artificial intelligence (AI), it is only natural that AI would make its way into the content creation domain. Indeed, writers, editors, and publishers have embraced AI. The singular capabilities that AI offers allow content creators to streamline their processes. But let’s be clear about something: AI is not intended to […]

29 Mar 2024

5 WAYS TO MAKE YOUR CONTENT MARKETING CAMPAIGN ABOUT YOUR CUSTOMERS, NOT YOU

Communication is a two-way street, where information flows in one direction and back in the other. When communication works well, all parties get their message across effectively. However, in order for messages to get across, every interlocutor must listen more than they speak. Unfortunately, many brands fail to understand the concept of two-way communication. Some […]

26 Mar 2024

HARNESSING AI CREATED CONTENT FOR THOUGHT LEADERSHIP SUCCESS

Artificial Intelligence (AI) has emerged as a valuable ally for authors, supporting them in various facets of the creative process. AI tools can assist writers with brainstorming ideas, generating content, and even refining language. AI’s ability to analyze vast datasets very quickly enables it to provide valuable insights that can help writers overcome creative blocks […]

22 Mar 2024

NETWORKING: BUILDING YOUR NETWORK WITH CONTENT MARKETING BEST PRACTICES

Okay, first of all, let’s establish a few things. Creators are artists. (Yes? We all agree? Okay, great.) Therefore, content creators are artists. (Stick with me, here.) And artists always create for themselves, not for an audience. (Right?) (Uh, no. Not right.) (Well, okay, some do.) Look, as much as we might like to dress […]

19 Mar 2024

WHY AND HOW TO IDENTIFY YOUR TARGET AUDIENCE

When it comes to content marketing, you may think that content creation is the key element to focus your efforts on. You’re not wrong, exactly. However, finding your target audience is just as imperative if your content is going to impact your business the way you want it to. Identifying and understanding your audience is […]

15 Mar 2024

TRACKING AND REPORTING YOUR CONTENT MARKETING GOALS

Let’s be real: When you’re working toward a goal—any goal (even if it’s to master making the perfect quesadilla)—it’s all about the results. So, you want to be able to visualize your progress and assess what’s working and what needs modification.   The same goes for your content marketing goals. Tracking and reporting are essential […]