The Write Blog

01 Jun 2021

BOOK TITLES THAT SELL

You hired a ghostwriter to help you write your life story. It’s gone through all of the editing phases, and now all that’s left is coming up with an amazing title. But do titles really matter when it comes to the sale of your book? According to this great article from Kindlepreneur, they do. In […]

28 May 2021

4 ESSENTIAL COMPONENTS OF EFFECTIVE BRANDING

In the world of marketing, creating a brand requires consistency and dedication. After all, consumers identify brands with specific characteristics such as colors, logos, and fonts. At first glance, such characteristics may seem random. However, marketing specialists know there are clear guidelines to determining a brand’s precise traits. Elements of Effective Branding Effective branding requires […]

25 May 2021

GETTING A BOOK TO PRINT: SUBMITTING TO MULTIPLE PUBLISHERS OR SELF-PUBLISHING?

Publishing a book is a momentous occasion in one’s life. It is the acknowledgment of one’s skills and expertise. Whether your book was penned completely on your own, or with the help of a ghostwriter, getting a book deal is the type of validation so few people receive. However, taking an idea to print can […]

21 May 2021

DOES MY AUTOBIOGRAPHY/MEMOIR NEED A NARRATIVE ARC?

At its best, a memoir or autobiography is more than just a retelling of someone’s life. It pulls you in and makes you feel what they felt and compels you to cheer them on, hoping for a happy ending. It’s not a checklist of events, it’s a story. Perhaps it’s your story. It’s not always […]

18 May 2021

DO I NEED PERMISSION TO USE A LOGO IN MY BLOG?

You’re writing an article about your favorite cereal – the origin of the flake shape, the ingeniousness of the ingredients, the history of the brand name – and to fancy up the copy, you decide to include the company’s logo. But then, you wonder: Is this permitted? Are Logos Copyright-Protected? The answer isn’t cut-and-dried: Some […]

14 May 2021

FAST-TRACK PUBLISHING: THE PROS AND CONS OF EXPEDITING THE PUBLISHING PROCESS

“Publishing success isn’t about how talented you are; rather, it’s about what you do with how talented you are.” — Writing coach, Christina Katz Taking a book idea from concept to print can be a long and arduous process. In some cases, it may take years for a book to reach the shelves. After all, […]

11 May 2021

PRIVACY PROTECTION AND COPYRIGHT: THE LEGAL SIDE OF WRITING A BIOGRAPHY

Biographies are perennial bestsellers. Depending on the subject, biographies can turn an author into a household name almost overnight. However, a biography can also leave an author with serious legal issues if they don’t approach the project in the right way. Authors also need to be objective in separating fact from opinion as they are […]

07 May 2021

THE PROS AND CONS OF HIRING A GHOSTWRITER TO PRODUCE A PERSONAL OR FAMILY HISTORY BOOK

“If you cannot get rid of the family skeleton, you may as well make it dance.”—George Bernard Shaw Deciding to produce a book can be quite daunting, especially when it is about personal or family history. It can prove to be an even more daunting task when the book is about an important family event […]

04 May 2021

THE TRUTH ABOUT GHOSTWRITING AROUND THE WORLD

Imagine this scenario. A CEO of an up-and-coming winery wants to get the word out about a new technique her company is using to fertilize grapes in their vineyard, creating new and amazing flavors in otherwise standard grapes. She knows the process inside and out. What she doesn’t know is how to craft an interesting […]

30 Apr 2021

THE FOUR MOST COMMON MISTAKES IN WHITEPAPERS

Producing successful whitepapers takes a combination of skill and creativity. It requires a practical approach that can help writers get their message out there and, in turn, provide readers with the information they seek. However, there are cases in which a whitepaper fails to deliver. When a paper fails, writers may be left wondering what […]