The Write Blog
EVERYTHING YOU NEED TO KNOW ABOUT MICROSITES
Just when you thought the development of new marketing techniques have plateaued, you come across a new and quite genius approach called Microsites. These little websites have become marketing powerhouses and for very good reasons. Microsites are marketing tools used by some businesses to promote individual products, services, events, competitions, or entire marketing campaigns. Microsites […]
INTEGRATED RESOURCE PLANNING: A CASE STUDY
A major utility needed to document stakeholder input into its integrated resource planning (IRP). The Writers For Hire (TWFH) was ready to assist with the project. The IRP process provides a detailed roadmap for forecasting future energy needs, both renewable and conventional. The process involves developing strategies to meet future energy demands as well as […]
ESG REPORTING
ESG reporting is gaining significant momentum. It’s all about disclosing information covering an organization’s operations and risks in three areas: environmental stewardship, social responsibility, and corporate governance. Consumers look to ESG reports to find out if they are supporting a company whose values align with theirs. Meanwhile, investors look for qualitative and quantitative information to […]
MANAGING CONTENT CAMPAIGNS IN WRIKE
Many companies struggle with managing their content campaigns, especially if they have multiple projects going at once. The solution is to have a tool in place that allows you to multitask easily within a collaborative environment. Wrike is an application that lets you manage several content campaigns simultaneously. With a single account, you can collaborate […]
THE 7 ELEMENTS OF A CRISIS COMMUNICATION PLAN
A crisis communication plan is a vital component for any organization to have in place to manage and respond to an emergency effectively. One of the key benefits of having a crisis communication plan is that it reduces uncertainty for staff during a crisis. When staff members clearly understand what they need to do and […]
CRISIS MANAGEMENT: TOP 6 STRATEGIES FOR BUSINESS LEADERS
Crisis management is a crucial aspect of any organization’s operations. In today’s fast-paced and ever-changing business environment, it’s not a question of if a crisis will occur but rather when. A wide range of factors, such as a product recall, a data breach, a natural disaster, or a negative media story can trigger a crisis. […]
BEST PRACTICES IN RESPONDING TO NEGATIVE SOCIAL MEDIA FEEDBACK
Social media has revolutionized the ways companies and businesses connect with customers. It allows companies to share valuable information while brands communicate their identity and values with a broader audience. However, social media does come with a downside: It opens the door for a two-way discussion that allows customers and audiences to post negative feedback, […]
BEHIND THE SCENES: SECRET TALENTS OF THE WRITERS FOR HIRE TEAM
Ever wonder what writers do in their spare time? Creating marketing copy for major corporations takes imagination and hard work. Mapping workflows and developing policy and procedural documentation for large organizations takes skill and ingenuity. Our writers, editors, and project managers work hard to deliver content that keeps business moving at the speed of light. […]
REPUTATION MANAGEMENT: 5 FAILPROOF TACTICS FOR YOUR BUSINESS
Brand reputation is vital in today’s hypercompetitive online business world. The consequences of having a poor online reputation can be devastating, but with proper management you can improve how people see your company. The result is improved sales, brand visibility, and credibility. With that in mind, here are the top five reputation management tactics and […]
TOP 7 REPUTATION MANAGEMENT TOOLS
In today’s digital age, maintaining a positive online reputation is essential for organizations of all sizes. With the vast amount of information available on the internet, it is easy for negative comments or reviews to damage a company’s reputation. That is why reputation management has become an essential part of any communication strategy. Luckily, there […]