The Write Blog
BEST PRACTICES FOR UPDATING SOPS AND ENSURING VERSION CONTROL
It’s a question we’ve all heard, or asked, in the workplace: “What resources can we provide to better help you do your job?” There are endless possible answers, of course, but one area that is easy for both employers and employers to overlook is SOPs. Think about it: How many times have you referred to […]
ARE YOUR CALLS-TO-ACTION FAILING? FIND OUT WHY!
Let’s play a little game. Give yourself one point for each of these scenarios you’ve experienced. Ready? Here goes: You fill out an interest form at the bottom of a website. When you hit submit, nothing happens; the form isn’t working. You select text message as your preferred mode of contact and receive a phone […]
5 KEY TIPS ON HOW TO RESEARCH YOUR NONFICTION BOOK WITHOUT GETTING OVERWHELMED
“Research is to see what everybody else has seen and to think what nobody else has thought.” Albert Szent-Gyorgyi Writing a killer nonfiction book is more than merely putting pen to paper. While you may have amazing prose in mind, a nonfiction book requires accuracy and attention to detail. That is why research is the […]
BEYOND THE MANUAL: HOW TO MOTIVATE YOUR TEAM TO EMBRACE SOPS
The effective implementation of Standard Operating Procedures (SOPs) has never been more crucial for ensuring efficiency, consistency, and compliance in the business world. However, the success of any SOP initiative hinges on getting genuine buy-in from employees, meaning they understand and are willing to use the company’s SOPs. Even the most expertly crafted standards can […]
THE B2B CONTENT MARKETING PROCESS DEMYSTIFIED: 10 STEPS TO SUCCESS
Content marketing is a crucial strategy in the digital landscape, and for good reason, especially in the B2B sector. Its benefits are manifold: Search engines favor it for providing relevant answers to user queries, and, most importantly, users appreciate free and valuable information and are more likely to convert because of it. Creating and sharing […]
GUIDE TO MEETING FAIR USE IN CONTENT CREATION
One: Copyright Basics When content marketing writers and content strategists use material for their own writing and strategies, they’ll often use other material, and they’re bound by law to respect copyrights. Copyrights are attributed to works made by both individuals and collectives. Under the U.S. copyright law, a “work” can be anything made by a […]
QUOTE ME ON THAT: THE PROPER USE OF QUOTATIONS IN JOURNALISM
The main task of a journalist is to tell a story, and a great story always involves people. If you’re writing any sort of article, even a company blog, you are effectively a journalist. Like any good journalist, you’ll find value in interviewing experts for your pieces. That will involve getting quotes from the person […]
COMPANY CULTURE AND SOPS: MAKING YOUR ORGANIZATION’S IDENTITY SHINE THROUGH
By definition, Standard Operating Procedures (SOPs) are technical documents. They involve outlining procedures, practices, and systems. That’s why SOPs must accurately reflect the nuts and bolts that make an organization function. The downside of SOP documentation is that it tends to be dry and uninspiring, making it difficult for staff members to read. Staff often […]
SETTING THE RIGHT EXPECTATIONS: SCHEDULING AND RESOURCES FOR SOP CREATION
Between us, we like to think of standard operating procedures (SOPs) as insentient superheroes of the business world. After all, they’re the silent leaders who serve as the backbone of clear, consistent, and efficient work processes. But superheroes don’t just spawn out of nothing; they’re born from super-stellar efforts and practices. And in this case, […]
COLOR’S IMPACT ON STRATEGIC CONTENT MARKETING SUCCESS
Color and content marketing are as inseparable as blue from the sky or green from the grass. It’s fascinating to think about the difference color choices make on consumer perceptions and behavior. Consider: By itself, color can affect up to 90% of a first impression. Color increases brand recognition by 80%. Among customers surveyed, 85% […]
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