What is Content Marketing?

30 Jan 2021


Content marketing is a marketing approach that’s focused on delivering valuable and relevant content to a target audience. It aims to consistently attract followers by engaging them with content that addresses their particular needs.

Brands use content marketing to generate leads and improve profitability by converting more leads into sales.

While traditional marketing focuses on pitching products and services to a target audience, content marketing is about providing clients and followers with valuable content. This content should help the target audience solve a relevant problem or issue in their lives.

Content marketing is good for both companies and clients, as it:

  • Drives sales higher by engaging clients consistently.
  • Reduces costs by honing in on a specific market niche.
  • Fosters client loyalty by creating a clear narrative.

The following tactics make content marketing highly effective:

  • Makes use of brand content  in social media marketing.
  • Boosts Search Engine Optimization (SEO).
  • Bolsters inbound marketing by compelling users to engage with the brand.
  • Improves brand position by delivering “free” and relevant content.

Content marketing also covers a wide range of media:

  • Email marketing campaigns are highly effective through the use of newsletters and bulletins.
  • Social media profiles are key to driving text and visual content.
  • Video streaming platforms enable brands to deliver high-quality content.
  • Print materials can provide a classic touch, especially with older clients.
  • Traditional media such as radio, print, and television are perfectly suitable for all clients.

The most important thing about content marketing is that it’s not about selling a product. Instead, it’s about engaging clients as much as possible, so the brand is always present in their minds.

Zach Richter 

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