Should You Use AI to Write Blog Posts?

Dear Tempted by the Bot,

It’s no surprise you’re curious — AI writing tools are everywhere, and they can churn out content in seconds. Who wouldn’t be tempted by the promise of faster blog posts with less effort?

But before you hand over the keyboard, let’s look at what you gain — and what you risk — by letting AI take the wheel.

Yes, it’s okay to use AI to draft blog posts. In fact, it can be a powerful tool.

Need help brainstorming headlines? Summarizing dry research? Organizing a scattered outline? AI can help with all of that. Where it falls short, though, is in delivering the one thing your readers care most about: authenticity.

Readers are smart. Even if they can’t quite put their finger on it, they can sense when a post lacks depth, voice, or intention. AI-generated writing often hits the right keywords but misses the mark emotionally. It may repeat ideas, over-explain, or offer generalities instead of insights. That can make your content feel hollow — and over time, that hollowness erodes trust.

Think of your blog as a conversation with your audience. Would you send a robot in your place to network at a conference? Probably not. You’d show up yourself, because you know the value of connection. The same principle applies to your writing.

A blog post isn’t just words on a page — it’s an opportunity to tell a story, share your expertise, and reflect your personality or brand voice. Only a human can do that well.

Now, here’s where the two worlds can meet: many professional writers (myself included!) do use AI to streamline parts of the writing process. But we also know that AI is a tool — not a substitute for lived experience, emotional nuance, or critical thinking. It can support creativity, but it can’t be creative in the way humans are.

When we write something original, we draw not just from facts, but from memories, metaphors, and meaning. AI can’t replicate that — at least, not convincingly.

So if you’re looking to save time, go ahead and explore what AI can offer. Just don’t let it replace your voice. Think of it as a helpful intern who can prep your notes, but not write your speech.

Because in the end, the best content isn’t the fastest or most optimized — it’s the kind that resonates. And that, dear writer, still takes a human heart.

Warmly,