Software That Helps Small Biz Owners Use Social Media To Stay Connected With Clients
SOFTWARE THAT HELPS SMALL BIZ OWNERS USE SOCIAL MEDIA TO STAY CONNECTED WITH CLIENTS
Created by Sean and Wintress Odom, Socialot is web-based software built specifically for small-business owners who are struggling to efficiently use social media to engage their customers.
Sean Odom notes, “You don’t have to be a social media marketing guru to use it. You don’t even need a marketing department. All you need is a computer and an Internet connection.”
The software is unique in the marketplace because it helps business owners use social media to stay connected with clients — even if these owners know little to nothing about social media.
The inspiration for Socialot came directly from small business owners. “We knew we could use social media to connect with customers, but it was difficult to find time to do it efficiently,” says Wintress. “We wanted a way to centralize our activities and quickly use social media for lead follow up, marketing, and branding — then move on with our daily activities.”
Socialot provides several tools that allow social media novices to leverage social media. Users can:
Keep engaged with clients through a contact/lead management system featuring a social media interface.
Monitor the Internet for mentions of their company name (such as reviews or news).
Share promotions, news releases, messages, pictures, or videos to multiple social media sites at once.
Schedule posts to Facebook, Twitter, LinkedIn — days or months in advance.
Share positive reviews across multiple social media sites.
Socialot gives business owners a quick and easy way to manage multiple social media accounts — such as Twitter, LinkedIn, Facebook, Flickr, and YouTube — from a single site. With one click, a small-business owner can post updates, share news, and monitor their online business reputation.
A flagship feature is Socialot’s Contact Management System (CMS) with built-in social features. Socialot’s CMS has many of the features of a standard CMS: keeping track of follow-up notes and allowing a business owner to set follow-up reminders, for example. Yet, the system also integrates social media. This feature makes it easy for owners to use social networking sites for individualized promotions or friendly touch points.
“Socialot lets you stay in touch with past, current, and potential customers in a non-salesy way,” says Wintress. “Say you haven’t heard from a past client in a while and you just want to remind him that you’re out there. Or you made contact with a prospect a few weeks ago. A call or email might seem like you’re fishing for a sale. But if you use Socialot to ‘like’ his Facebook post or comment on his Twitter feed — you’re connecting without being pushy. It’s a great way to follow up without really ‘following up.'”
Other Socialot features provide more ways to keep owners in touch with clients and prospects on a daily basis. Call for information.
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