Recession, Advertising, and Opportunity: Food for Thought
Seems like when the going gets tough, the marketing budget is the first thing to get the axe. And, at first glance, the logic makes sense – after all, when money’s tight, isn’t it more important to keep the business you already have instead of dropping buckets of cash chasing new clients? Well, yes and no. According to a recent article in The New Yorker, there’s a...
July 14, 2009 READ MORE