The Write Blog
TOP 8 CONTENT MARKETING TOOLS AND TEMPLATES
Content marketing is recognized as a commercially vital strategy for interacting with customers and building brand loyalty. New technologies have brought greatly reduced costs of reaching clients, most of whom have moved on to tablets, smart phones, and computers—media where digital marketers dominate. For many businesses, the sometimes-chaotic world of content marketing can seem overwhelming. […]
10 CASE STUDIES IN EFFECTIVE CONTENT MARKETING
Developing an effective content marketing strategy requires a significant amount of research, planning, and implementation. The challenges lie in finding ways to keep your audience engaged and staying current with trends. You also must create quality content that stands out from competitors while managing multiple channels. Studying what top U.S. companies are doing with their […]
CUSTOMER RETENTION THROUGH CONTENT CAMPAIGNS
It’s common for companies to aim their content marketing campaigns at attracting new customers. After all, marketing is a key tool for driving sales and growth, and neglecting it is a surefire way to be overtaken by competitors. What many do not realize, however, is that just as content marketing campaigns can be used to […]
CONTENT MARKETING 101: DO YOU NEED A DIGITAL ASSET MANAGEMENT SYSTEM?
As online marketing and commerce continue to expand, content marketers are increasingly relying on digital assets to build brand awareness and influence buying behavior. In the simplest terms, a digital asset is any content in any format that is stored digitally and provides value to the company. This typically means visual assets like images, logos, […]
HOW TO MEASURE THE RESULTS OF YOUR CONTENT MARKETING CAMPAIGN
Measuring the results of your content marketing campaign gives you a clear understanding of the return on investment (ROI) for your marketing efforts. It also helps you identify trends in consumer behavior and allows you to adjust your strategy accordingly. Yet, measuring the results of your content marketing campaign comes with challenges. First, you must […]
B2C VERSUS B2B CONTENT: 8 KEY DIFFERENCES
B2C and B2B marketing demand different approaches. So, it’s no surprise when marketers and copywriters sometimes get them confused. Both require professionally written content. But is there a difference in how you present each within your marketing communications? This article describes the contrasts between B2C and B2B content requirements. You’ll also learn how to handle […]
DISCOVERING PROCESS OPTIMIZATION OPPORTUNITIES THROUGH PROCESS DOCUMENTATION
With competition booming and profit margins becoming ever tighter, companies are always looking for new ways to improve their efficiency, workflows, and internal processes. One of the most effective ways to streamline your internal processes is by developing internal process documents such as Standard Operating Procedures (SOPs), visual process maps, flowcharts, checklists, and reference guides. […]
THE PSYCHOLOGY BEHIND GREAT CONTENT
When you think of psychology, content marketing probably does not immediately come to mind. Believe it or not, though, content marketers have a great understanding of the mind and how to influence it. They do this by ethically applying complex psychological principles into actionable steps that result in great user experiences and well-informed decisions. Psychology […]
HOW TO REPURPOSE CONTENT: 5 GREAT WAYS TO GIVE EXISTING CONTENT A NEW LIFE
One of the toughest challenges content marketers face is keeping a steady stream of content flowing. After all, regular content creation can become a complicated endeavor. And with all of the hard work and time put in to creating content, it seems like a waste to use it only once. That is why breathing new […]
HOW TO WRITE CONTENT THAT STICKS
Content that captures eyes and minds is king in the digital age. Articles, blogs, videos, social media posts, and e-books all help drive web traffic and convert visitors into new customers and clients. Used effectively, these many avenues constitute Content Marketing. While previous blogs in this series have explained how to use Content Marketing effectively […]