The Write Blog
HOW TO USE INTERACTIVE CONTENT MARKETING TO HELP GROW YOUR BUSINESS
The marketing game has changed. In the past, it was crucial to get your name and brand identity out there. Essential ingredients of a content marketing campaign were to keep your visibility high in social media, and to provide lots of information for your clients in your blogs and emails. In other words, information flowed […]
6 WAYS TO UNDERSTAND YOUR TARGET AUDIENCE
All great writing starts with understanding the target audience. Marketing guru David Ogilvy once remarked: “Don’t just create content to get credit for being clever. Create content that will be helpful, insightful, or interesting for your target audience.” Ogilvy was right. Reaching one’s target audience is about delivering useful and relevant content. Content creators trying […]
SEO IN THE STRATEGIC CONTENT MARKETING CONTEXT
It is safe to say that the marketing industry has undergone significant changes at a phenomenal pace since the first mass-marketing radio ad was aired in the 1920s in New York. The concept of content marketing was born when traditional marketing techniques such as TV and radio ads lost their appeal. These traditional ads were […]
HOW TO CREATE YOUR CONTENT MARKETING PLAN
Content marketing is a key strategy to promote the success of any business. The ability to reach customers and seize market share will easily make or break a company, whether it’s a mom-and-pop store or a Fortune 500 firm. However, not all marketing campaigns are made equal, and the best content marketing campaigns have an […]
WHAT MAKES A SUCCESSFUL CONTENT MARKETING CAMPAIGN?
There’s never been a more exciting time to be a digital marketer. The contemporary media environment offers almost limitless opportunities to reach and engage consumers with your message. At the same time, as the pace of change continues to accelerate, the digital marketing landscape grows increasingly complex. Media, advertising, and marketing are in continual flux. […]
THE ULTIMATE GUIDE TO TITLE CAPITALIZATION
“Grammar is not a set of arbitrary rules. It is a compact between people who wish to understand each other.” —Robert Breault Frequently, title capitalization doesn’t get the attention it deserves. After all, the average reader does not give title capitalization a second thought. It seems as though hardcore grammarians are the only folks interested […]
PROCESS DOCUMENTATION: HOW TO STREAMLINE YOUR ORGANIZATION & SAVE HUNDREDS OF THOUSANDS IN LABOR COSTS
Delivering a completed product or service to a client — one that will be well-received, meets client requirements, is on schedule, and within budget — is crucial to a successful relationship with your client. To meet these customer needs, your business practices should foster internal efficiencies within your project teams to ensure smoothly functioning team […]
10 GREAT WAYS TO SHARE YOUR GENEALOGY RESEARCH FINDINGS
After weeks (or even months) of tracing your family history, you’ve finally completed your genealogy research. Now the only question that remains is how you’ll share your findings with your family and maybe even the world. Discovering your family history is an exciting process you likely won’t want to keep to yourself. These ten great […]
TOP REASONS FOR HIRING A GHOSTWRITER TO OPTIMIZE YOUR WEB CONTENT
Whether you are starting a new business with a new website, or you need to overhaul your existing site to bring it into the 21st century, there are multiple factors to consider to make your website stand out. It starts with a clearly defined purpose of what you need the site to accomplish. Second, a […]
USING THE FLESCH READING EASE SCORE TO HELP REACH TARGET AUDIENCES
One of the most common pieces of writing advice says something along the lines of, “Write with the target audience in mind.” Indeed, keeping the target audience in mind is sound advice. But this advice seems rather esoteric since there is no objective way of determining a text’s appropriateness. Or is there? Enter the Flesch […]